Pepsi высмеяли ребрендинг Coca-Cola Забавное видео, которое я адресую всем работникам креативной сферы, которых когда-либо обесценивали далекие от брендинга, например, родственники. Они ведь так представляют нашу работу, верно? 😁

Channel
Бренд-агент
@dasha_khalepa
On this record: Growth · Engagement · Reactions · Posts · Citations · Cite this entry
588subscribers
+8 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
Register entry
| Telegram ID | -1001874621408 |
|---|---|
| Type | Channel |
| Username | @dasha_khalepa |
| Created | Between 1 October 2022 and 30 September 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 6 August 2026 |
| Last confirmed live | 14 August 2026 |
| Measurements held | 3 |
| Confirmed unchanged | 1 time, most recently 14 August 2026 |
| On Telegram | t.me/dasha_khalepa |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 14 Aug 2026, 23:26 | 588 | +8 |
| 6 Aug 2026, 18:03 | 580 | no change |
| 6 Aug 2026, 06:08 | 580 | first reading |
Engagement
13 posts held, back to 18 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 25.1%
- avg views ÷ 588 subscribers
- Avg views / post
- 148
- 5 posts measured
- Reaction rate
- 7.81%
- reactions ÷ views · ER floor
- Posts in window
- 5
- of 13 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 4 of 5 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 6 August 2026 |
|---|---|
| Posts held | 13 (18 June 2026 – 6 August 2026) |
| Views total | 739 |
| Reactions total | 54 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 6 Aug 2026, 18:03 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Reaction mix
113 reactions across 10 posts, in 8 distinct kinds. The most used accounts for 62.8% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| ❤ | 71 | 62.8% | |
| ❤🔥 | 19 | 16.8% | |
| 🔥 | 8 | 7.08% | |
| 💯 | 7 | 6.19% | |
| 🌭 | 4 | 3.54% | |
| 🙏 | 2 | 1.77% | |
| 🎃 | 1 | 0.885% | |
| 👍 | 1 | 0.885% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 10 of the 13 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 113reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 13 most recent posts we hold, published 18 June 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Как объяснить креативному агентству, что вы хотите? Мы на собственном опыте знаем, как порой бывает трудно сформулировать запрос к агентству так, чтобы он с первого раза привел к нужному результату. Чтобы никто не тратил время впустую, а проекты получались именно такими, какими вы их задумали изначально, мы проводим вебинар «Искусство брифинга: как поставить задачу креативному агентству, чтобы получить результат». …
❤6🌭4🔥4
#заметкименеджера Постоянно думаю о том, как сильно недооценена проблема бюрократии у девелоперов и вообще у любого бизнеса. В теории, документооборот, юристы и бухгалтеры созданы, чтобы помогать бизнесу оценивать и избегать рисков, оперативно решать документальные вопросы. На деле же в 90% проектов согласование документов занимает минимум месяц. Тендерные процедуры – все 2 или 3. Оплаты иногда проходят неделями. …
❤7💯6
#заметкименеджера Я тут немного затаилась, так как мы с командой совершали революцию в коммерческом блоке агентства. За несколько месяцев проделана огромная работа по юнит-экономике и полное переосмысление продуктовой линейки, ценовой политики. Коммерческие предложения теперь - мини-сайт. В прямом эфире можно вносить изменения в количество концепций, итераций. Сегодня на встрече с клиентом услышала: «я такого еще н…
❤🔥14❤7
Увидела на сайте девелопера из Уфы Hart интересный приём преданонсов новых проектов, нравится идея с "тканью". P.S. Название проекта "Заря" — клевое 😉прям как в Казани Бренд-агент | Умное сердце
❤5👍1
2 недели без связи или один из лучших отпусков в моей жизни ✔️спать до обеда ✔️быть с самыми близкими ✔️прочитать 2 книги Наринэ Абгарян (рекомендую) ✔️снова начать бегать ✔️баня ✔️фильмы на большом экране ✔️дом, а дальше – лес ✔️искупаться в водохранилище ✔️вкусно есть блюда на мангале И говорить до утра обо всем 💫 Возвращаюсь к рабочим делам, а пока шлю вам лучи умиротворения и спокойствия
❤19🔥3
Хорошее исследование, коллеги
Как быстро застройщики обрабатывают заявки Сейчас многие предприниматели жалуются на внешнюю среду. Продажи упали, рекламироваться негде, а ставка в 8% уже звучит как воспоминание о первой любви. Всё это справедливо. Но за общим списком бед удобно не замечать собственные слабые места. Одни ребята решили проверить, как российские застройщики обрабатывают заявки с сайта. То есть справляются ли они не только со строй…
❤2🙏2💯1
Для тех, кто все пропустил: отрезок выступления Гольдберга Кстати, меня удивило, что PR даже не предпринял попыток как-то сгладить ситуацию, скинуть на недосып, волнение да что угодно. Сразу увольнение. Урок всем, кто старается активно совместить деловую и неформальную часть программы форума Движение.
Культурный код русского человека: - всемирная отзывчивость - парадоксальность - религиозность - воля - некатастрофичность мышления - героизм - жертвенность - сакральность власти Вызовы для руководителей (мое любимое - авось, небось и как-нибудь) И что русский язык - это стебель и корневая система культурного кода. А я же говорила Выступление Сергея Иванова, ГК ЭФКО (Слобода, Альтеро и другие бренды) Бренд-агент …
❤6❤🔥5🎃1
🤓Надо признать, зал у Умных Сердец ломится. Значит — тема брендинга по-прежнему манит обывателя в недвижимости. #Движение2026 🔺Треугольный метр: На сайте | в MAX | Telegram | ВКонтакте | Дзен
❤8🔥1
Video message, posted without a caption
❤9
Showing the 12 most recent of 13 posts we hold for @dasha_khalepa. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 841,930 of 1,350,102entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 14 August 2026 — this entry's latest reading, not the date you are reading this.
“Бренд-агент” (@dasha_khalepa), 588 subscribers as measured 14 August 2026. Telegram Register, tgregister.com/channel/dasha_khalepa.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.