Канал про российский бизнес, ритейл и маркетплейсы.
По всем вопросам — @retail_russ, @dadanil3
Предложить новость: @retail_russ
https://clck.ru/3HrLFS
№ 7791716266
Created
Between 1 November 2023 and 31 May 2024 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 60% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Observations
These are measurements, not verdicts. Each one below states something we counted, alongside the evidence it was counted from, so you can check it rather than take it. None of them is graded: every observation this register holds is recorded at severity 0, because the precision of the detectors behind them has not been measured yet, and a rating we cannot support is worse than none. Read each as a fact about the data, not as a judgement about the channel. How we measure.
Content that also appears on other registered channels
Posts published here appear in near-verbatim form on 6 other registered channels. This entry also forms a group of 2 channels linked by matching posts. The matching is on the text itself, not on Telegram’s forward marker, so it finds a copy whether or not it was labelled as one.
Matching posts — open both and compare (6 of the pairs behind the counts below)
Channels this entry shares post bodies with, where at least one matching post pair has no forward credit between the two channels, or to a common source, recorded in our data
Text overlap is the Jaccard coefficient over the set of distinct three-word phrases in the two bodies: 1.00 is identical wording, and the threshold for counting a pair at all is 0.70. Candidates are generated by simhash LSH (4 x 16-bit bands, exact Hamming <= 3) verified against the bodies with Jaccard over the SET of distinct 3-word shingles. Published first counts which side of each matching pair carries the earlier timestamp — in this corpus, which is the limitation directly below.
What this cannot establish
MEASURED, DOMINANT ERROR SOURCE: a post ingested before 2026-08-06 may have carried a forward header that was not recorded. A 45-pair hand-check against live t.me pages found 14 (31%) where the live page shows a forward header naming the other channel and the database has none, plus 4 more (9%) naming a third party. The text match itself was wrong 0 times out of 45. Read attribution_capture.items_in_trusted_window before treating the unattributed count as a claim.
Telegram lets a channel forward a post with a header naming the source, and we only began reliably recording that header on 2026-08-06. 16 of the 16 matches recorded here fall after that date and carried no header when we read them. The rest predate reliable capture and are not evidence either way.
“Published first” means first in this corpus. We hold 518 comparable posts for this entry, running 5 August 2026 to 10 November 2026. A channel we have read one page deep will look younger than a neighbour we have read in full, and the order would flip with no change in the underlying facts.
The detector’s own notes on this observation, as it recorded them. Names in this_style are fields of the underlying evidence record, which the plain-English paragraphs above read out for this entry.
Verbatim republication has three causes and the text separates only two: a clone/mirror, unattributed copy-paste, or BOTH channels copying a common third source that neither attributes. The spread filter (content held by at most 8 channels) reduces the third and does not remove it.
'Earliest' means earliest IN THIS CORPUS. A channel ingested one page deep will look younger than a neighbour ingested in full; corpus_coverage above is there to be checked before the direction is believed.
shared_verified_est extrapolates the sampled pass rate over the full narrow match count; sampled/passed are the numbers actually measured.
Absence of a forward header is not proof of intent: Telegram lets a channel disable forward attribution, and a credit written in the body is not parsed as attribution here (mention_edge_either_way above is the closest available signal).
Of the group of 2 channels, the one whose matching posts we hold earliest is @commerc — which is this entry. That is a statement about our reading window, not a claim of authorship.
Recorded under the keys clone_mutual · clone_source, last confirmed 11 November 2026. An observation that a later pass no longer finds is cleared, and a cleared observation is removed from this page rather than being shown struck through — we do not keep publishing a claim we have withdrawn. Dispute an observation.
Channels linked by matching posts
This channel is in a group of 2 registered channels linked by matching posts. Links are found by comparing text fingerprints across every channel on the register.
Which channel, if either, published first is deliberately not shown in this list. “First” could only mean first in our own crawl, which depends on how deep we happened to reach into each channel’s history, not on when the content was actually first posted. Our one hand-check read 45 of the highest-confidence flagged pairs against the live Telegram pages. In 18 of them the live page showed a “Forwarded from” credit that our database had no record of, so reading that pair as an unattributed copy was wrong; the check did not measure who published first. This list is ordered by subscriber count, the same as every other listing on this site, never by which channel we think came first. Near-verbatim matching has several ordinary explanations besides copying — a channel mirroring itself, an unattributed repost, or two channels independently repeating the same wire story — and this measurement cannot tell those apart. How this is measured.
129 measurements spanning 95 days, net -5,199. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 138,697–145,456 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 129
Measured (UTC)
Subscribers
Change
10 Nov 2026, 10:39
139,477
-35
9 Nov 2026, 15:05
139,512
-46
8 Nov 2026, 22:36
139,558
-21
8 Nov 2026, 10:07
139,579
-24
7 Nov 2026, 16:00
139,603
-26
7 Nov 2026, 06:36
139,629
-46
6 Nov 2026, 13:20
139,675
-13
6 Nov 2026, 08:27
139,688
-42
5 Nov 2026, 13:27
139,730
-29
5 Nov 2026, 06:07
139,759
-40
4 Nov 2026, 13:29
139,799
-16
4 Nov 2026, 08:19
139,815
-50
3 Nov 2026, 12:01
139,865
+3
3 Nov 2026, 11:36
139,862
-33
2 Nov 2026, 14:58
139,895
-9
2 Nov 2026, 13:20
139,904
-48
1 Nov 2026, 15:58
139,952
no change
1 Nov 2026, 15:50
139,952
-41
31 Oct 2026, 17:57
139,993
-3
31 Oct 2026, 14:56
139,996
first reading
Engagement
646 posts held, back to 5 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 197 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
9.14%
avg views ÷ 139,477 subscribers
Avg views / post
12,800
203 posts measured
Reaction rate
1.65%
reactions ÷ views · ER floor
Posts in window
203
of 646 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 10 November 2026
Posts held
646 (5 August 2026 – 10 November 2026)
Views total
2,589,020
Reactions total
42,617
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
10 Nov 2026, 21:27 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈4,810
Videos
≈1,960
Links
≈378
Lifetime counters from Telegram’s own channel header, read 10 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
3h 01m
Average length
47s
Measured directly from 230 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
149,117 reactions across 646 posts, in 40 distinct kinds. The most used accounts for 18.9% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
👍
28,130
18.9%
🤔
24,447
16.4%
👏
8,098
5.43%
😢
6,459
4.33%
🤬
6,324
4.24%
👎
5,458
3.66%
❤
5,305
3.56%
🤣
4,966
3.33%
🤨
4,589
3.08%
😱
4,371
2.93%
🔥
3,754
2.52%
😁
3,537
2.37%
😐
2,886
1.94%
👌
2,854
1.91%
💯
2,433
1.63%
🤝
2,267
1.52%
🙏
2,069
1.39%
😭
1,975
1.32%
💔
1,752
1.17%
🏆
1,650
1.11%
20 further kinds
25,793
17.3%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 646 of the 646 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 149,117 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 646 most recent posts we hold, published 5 August 2026 to 10 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
1.86%
12 of 646 posts carry an ad marker
Regulatory tokens
12
posts carrying an erid · 12 distinct tokens
Median views · ads
12,700
over 12 measured posts
Median views · rest
13,600
over 634 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. They are printed side by side with the count behind each rather than as a ratio: an ad and an ordinary post are not otherwise matched — for topic, for length, for hour of day — so the gap between them is a description of two groups and not the effect of one being an ad.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2SDnjcJzzd9
1
21 September 2026
21 September 2026
2VtzqvawXPH
1
31 August 2026
31 August 2026
2VtzqvsaTkQ
1
17 September 2026
17 September 2026
2W5zFGwce81
1
20 August 2026
20 August 2026
2W5zFJ1EuJq
1
22 October 2026
22 October 2026
CQH36pWzJq6KxW9ovDB9E1sA7ywEUTLJubB5T7M2F22Ceb
1
17 September 2026
17 September 2026
CQH36pWzJq6KxW9oykcgktwJCLWvYZNZqhsM8WuhkZfdGJ
1
15 September 2026
15 September 2026
CQH36pWzJq6KxW9p46FLBe6AnxE2ayNYBinVYeexEmmezP
1
19 October 2026
19 October 2026
CQH36pWzJqE1dR7Fe9ERd5aczYk9j8wNaHGWTGCwHPffD3
1
2 September 2026
2 September 2026
CQH36pWzJqE1dR7FnXdBfpzpCtqAYxk3vqD3EG8CDTD7Fi
1
10 September 2026
10 September 2026
CQH36pWzJqE1dR7FuM5JVUh3zq57qKUzNz3pvxgtuHjoy3
1
23 September 2026
23 September 2026
CQH36pWzJqE1dR7Fx17WL2Zz43KiZAHSC2cx5ap8cHDrC6
1
22 September 2026
22 September 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 646 most recent posts we hold, published 5 August 2026 to 10 November 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
Telegram’s own ‘edited’ marker: 10 of 203 posts held from the last 30 days (4.93%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
Девушка сходила на конференцию по маркетингу и принесла нам выжимку уроков на 2026 год.
Всё можно свести к нескольким тезисам: делать много контента, использовать все возможные соцсети, закупать рекламу, вести блоги и подкасты, работать над SEO и пользоваться платными нейросетями.
Сколько устриц съели на Арбате, сколько денег потратили на конный спорт и сколько парочек решили не готовить ужин?
Т-Банк Реклама вместе с Антоном Лапенко и братьями превратила реальные данные о покупках россиян в кампанию «Мы так считаем». На Арбате появились ироничные баннеры с цифрами, отражающими потребительские привычки.
Место выбрали не случайно: с 10 по 12 ноября здесь проходит Национальный рекламный форум. …
Компания по найму домашнего персонала спросила в соцсетях, считает ли подписчики адекватной причину, по которой соискательница отказалась проходить полиграф, — и сразу получила предельно откровенные ответы.
Обычные пользователи назвали требование пройти полиграф одним из самых неадекватных, которые работодатель может предъявить в 2026 году.
Владелица секонд-хенда самообслуживания в Санкт-Петербурге рассказала о самом странном случае из практики магазина.
Какой-то мужчина однажды утром пришёл в помещение со своим ведром и моющими средствами, помыл полы, убрался и просто ушёл.
Яндекс Доставка позволяет объединить несколько адресов в одну перевозку для FBS- и FBO-поставок.
В один маршрут можно добавить несколько точек и распределить товар между складами или площадками. Формат машины выбирают под объем партии: место в кузове для небольшой поставки или отдельную машину для крупной.
Подготовленный товар забирает Яндекс Доставка. Заказ оформляется в Яндекс Go, доставку можно отслеживать, пред…
В приложении Бургер Кинга заметили новый курс бонусной валюты: теперь одна корона равна одному рублю при списании.
Сеть обновляет «Кинг Клуб» — вместе с курсом автоматически пересчитываются накопленные балансы и цены блюд в коронах. Саму сумму списания теперь можно читать сразу в рублях: 100 корон соответствуют 100 рублям.
Парень спросил у людей, что они думают о том, должны ли предприниматели, продавая свои компании, делиться вырученными деньгами с сотрудниками.
К его удивлению, в комментариях обычные работники однозначно заявили: деньги от продажи бизнеса заслуживает только собственник, поскольку именно он годами брал на себя все риски.
Подготовьте переговорную к встрече
Перед встречей с клиентами или партнёрами проверьте, есть ли вода в переговорной. Небольшие бутылки удобно поставить на стол рядом со стаканами.
Заказать воду можно в Купер Бизнесе. Если нужно пополнить запасы на кухне, добавьте в корзину воду для кулера, чай, кофе и угощения. При покупке воды действует скидка 15% на всю корзину.
Собрать заказ для офиса
Банки в России предложили перенести введение прогрессивной шкалы налогообложения вкладов с 1 января 2027 года на 2028 год, чтобы успеть интегрироваться с системами ФНС, пишет «Ъ».
По действующему законопроекту, банки должны будут ежемесячно удерживать НДФЛ с процентов по вкладам уже с начала 2027 года. При доходе свыше 2,4 млн рублей ставка вырастет с 13% до 15%.
НСФР предлагает в 2027 году оставить единую ставку 1…
Авито тестирует автопополнение аванса для продавцов
Новый инструмент помогает продавцам на тарифах с оплатой за целевые действия избежать скрытия объявлений из-за нехватки средств.
Подключить автопополнение можно в разделе «Тариф» или «Профессиональный план». Продавец выбирает источник средств — Авито Кошелёк или сохранённую банковскую карту, задаёт минимальный остаток аванса и сумму пополнения. Частоту можно настр…
Владелица салона красоты наглядно показала, как выглядит успешное прохождение тайной налоговой проверки.
Предпринимателям на заметку.
👍94👏24🤣22🤔12😁9💯7🔥1
Showing the 12 most recent of 646 posts we hold for @commerc. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@commerc edited 2 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
10 September 2026
Most recent edit
27 October 2026
Posts recorded as deleted after publishing
We recorded 3 posts on @commerc as deleted — posts this register held that were missing from the channel’s public page on two separate reads, taken from different network addresses at least an hour apart.
A deletion is not wrongdoing. This register can see that a post it held is no longer on the channel’s public page, and when — not why. Expired ad placements, reposts, rotating links and corrections all look the same. This is a count of recorded detections, not an exact total: it misses deletions we could not see, because only a post we held and later re-read inside the page can be seen to go, and it may include a small number of wrong records. How this is measured.
First seen missing
8 August 2026
Most recent seen missing
25 September 2026
Median time before seen missing
27 hours
Seen missing in the last 30 days
0
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 November 2026 — this
entry's latest reading, not the date you are reading this.
“Коммерс” (@commerc), 139,477 subscribers as measured 10 November 2026. Telegram Register, tgregister.com/channel/commerc.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.