Почему личный бренд собственника это часто база для развития бренда компании? Рубрика #три_вопроса_собственнику_бренда В предыдущих постах уже рассматривали, как решения основателей крупных брендов влияли на развитие компании. Сегодня посмотрим на брендинг через призму локального бизнеса. В этом подкасте говорили с собственником компании «Фильтромир» с Тарасом Зацаринным @FiltroMir61 про то, как ценности руководит…

Channel
TONE OF VOICE: брендинг в бизнесе
@voice_agency
On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Cite this entry
353subscribers
+8 since we began measuring on 7 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
Register entry
| Telegram ID | -1002077329747 |
|---|---|
| Type | Channel |
| Username | @voice_agency |
| Created | Between 1 November 2023 and 31 May 2024 — estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 8 August 2026 |
| Last confirmed live | 7 September 2026 |
| Measurements held | 6 |
| Confirmed unchanged | 1 time, most recently 7 September 2026 |
| On Telegram | t.me/voice_agency |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 7 Sept 2026, 18:58 | 353 | +1 |
| 29 Aug 2026, 03:23 | 352 | -2 |
| 22 Aug 2026, 03:57 | 354 | +6 |
| 14 Aug 2026, 11:25 | 348 | +3 |
| 8 Aug 2026, 06:50 | 345 | no change |
| 7 Aug 2026, 18:13 | 345 | first reading |
Engagement
9 posts held, back to 20 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 9 posts for this entry, the most recent from 8 August 2026. An engagement rate over an empty window would be a number about nothing.
What this channel posts
- Video runtime
- 3m 44s
- Average length
- 45s
Measured directly from 5 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
46 reactions across 8 posts, in 5 distinct kinds. The most used accounts for 34.8% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| custom 5285313224617523809 | 16 | 34.8% | |
| custom 5285440669182100052 | 10 | 21.7% | |
| custom 5282755674671974690 | 7 | 15.2% | |
| custom 5283128039746600053 | 7 | 15.2% | |
| custom 5282992172751162942 | 6 | 13.0% |
Custom emoji. Every row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 8 of the 9 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 46 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 9 most recent posts we hold, published 20 June 2026 to 8 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
- Stars received
- 1
- across the posts below
- Posts paid on
- 1
- of 9 we hold a reading for · 11%
- Most on one post
- 1
- single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @voice_agency. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 9 most recent posts we hold for this entry, published 20 June 2026 to 8 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Recent posts
Для тех, кто не смотрел матч Англия - Норвегия, результат понятен Norwegian Air, красавчики, держат слово 🔥
custom 52829921727511629424
Похоже, ЧМ-2026 станет самым ярким примером в истории непроплаченной рекламы, гениального креатива и умения воспользоваться инфоповодом в моменте. 1. Холланд — вдохновение для рекламных кампаний брендов и вирусных роликов 2. Norwegian Air и British Airways ждут матч сборных этих стран: проигравшая страна сменит аватарку в запрещенной сети на логотип авиакомпании страны-победительницы на один день. 3. IKEA и ее тов…
custom 52853132246175238094
Сначала мы расстраивались, когда узнали про нейро-музыкантов, на чей концерт мы никогда не попадем Теперь ловите трейлер фильма, который никогда не выйдет в прокат от anastai.ai
custom 52853132246175238093
🖥 Молодой Брэд Питт, Levi’s 501 и эпоха 90-х, когда бренды ещё не пытались понравиться алгоритмам. После недавней шумихи с логотипом Levi’s захотелось пересмотреть их архивные кампании. Дерзко, иронично, бесконечно харизматично. Реклама, после которой хотелось купить джинсы, а не искать кнопку «Пропустить». ➡ Что можно забрать себе: 1. Стиль вне времени и трендов 2. Соединять продукт и конкретные культурные момент…
custom 52831280397466000533custom 52827556746719746902
Ребрендинг или рестайлинг? Многие предприниматели ищут подрядчика не под ту задачу. Довольно часто к нам приходят с запросом: «Нужен ребрендинг». Но, получив такой запрос, рано составлять внушительное КП с описанием, как будем строить новую стратегию и менять платформу бренда. Обычно нужно задать несколько дополнительных вопросов, чтобы понять, что человек на самом деле имеет в виду. Поменялась ли аудитория? Измени…
custom 52853132246175238092custom 52854406691821000522
Как бренду бюджетно присоединиться к глобальному инфоповоду Вокруг чемпионата мира по футболу сейчас крутятся сотни рекламных кампаний, миллионы бюджетов и сотни коллабораций. ❓Но что делать тем, кто еще маленький и не конкурент акулам рынка? ❗Вдохновляться профессионалами и креативить из того, что есть. Канадская IKEA Canada, конечно, не малыш, но показала шикарный пример экономии на интеграциях. Они взяли обычн…
custom 52827556746719746905custom 52854406691821000523custom 52853132246175238092
И ещё один креатив от Levi’s «Приходите. Если сможете нас найти». 600 тыс просмотров только в одной соцсети в довесок к 86,1 млн просмотров первого ролика про стадион. Этот кейс точно будут использовать все бренд-стратеги и маркетологи как яркий пример #новости_от_voice
custom 52854406691821000523custom 52829921727511629422custom 52853132246175238092
Кстати, многие бренды словили стуатив Levi’s и воспользовались инфоповодом, чтобы привлечь внимание к себе.
custom 52831280397466000534custom 52853132246175238093custom 52854406691821000522
Showing the 9 most recent of 9 posts we hold for @voice_agency. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 7 September 2026 — this entry's latest reading, not the date you are reading this.
“TONE OF VOICE: брендинг в бизнесе” (@voice_agency), 353 subscribers as measured 7 September 2026. Telegram Register, tgregister.com/channel/voice_agency.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.