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Channel

Музыкальный Маркетинг | UpSound

@upsound_org

Verified by Telegram

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Polls · Citations · Telegram's recommendations · Cite this entry

11,637subscribers

+295 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001347287491
TypeChannel
Username@upsound_org
DescriptionСтудия музыкального маркетинга Бориса Суворова. Продвигаем артистов в интернете и учим этому на курсе «Музыкальный бизнес». По поводу услуг писать: @upsound_music Наш сайт: we.upsound.org
CreatedBetween 1 March 2018 and 31 August 2021 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live11 November 2026
Measurements held62
Confirmed unchanged1 time, most recently 11 November 2026
On Telegramt.me/upsound_org

Topic

Music — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 84% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

11,33311,65211,492.511,6377 August 202611 November 2026
62 measurements spanning 96 days, net +295. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 11,285–11,700 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 62
Measured (UTC)SubscribersChange
11 Nov 2026, 07:0711,637-9
9 Nov 2026, 12:4911,646+5
8 Nov 2026, 06:5511,641+1
7 Nov 2026, 03:0711,640+1
6 Nov 2026, 04:1011,639-9
5 Nov 2026, 05:4711,648-4
4 Nov 2026, 07:4811,652+3
3 Nov 2026, 06:4411,649+9
2 Nov 2026, 06:2911,640-2
31 Oct 2026, 03:1411,642+6
30 Oct 2026, 05:5911,636-5
29 Oct 2026, 09:0111,641+9
28 Oct 2026, 05:0911,632+10
27 Oct 2026, 04:1111,622+15
26 Oct 2026, 00:3711,607-1
25 Oct 2026, 02:0611,608+5
23 Oct 2026, 02:1911,603+1
21 Oct 2026, 22:0911,602+13
20 Oct 2026, 15:0911,589+3
19 Oct 2026, 17:2811,586first reading

Engagement

52 posts held, back to 10 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 62 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
12.8%
avg views ÷ 11,637 subscribers
Avg views / post
1,490
13 posts measured
Reaction rate
1.68%
reactions ÷ views · ER floor
Posts in window
13
of 52 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 10 November 2026
Posts held52 (10 July 2026 – 10 November 2026)
Views total19,416
Reactions total326
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken12 Nov 2026, 09:18 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
839
Videos
130
Links
597

Lifetime counters from Telegram’s own channel header, read 12 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.

Video runtime
5m 45s
Average length
1m 26s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

934 reactions across 50 posts, in 17 distinct kinds. The most used accounts for 32.2% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤30132.2%
👍14916.0%
🔥12313.2%
❤‍🔥11412.2%
👏768.14%
😁475.03%
🤩373.96%
🎉343.64%
✍171.82%
🤝141.50%
😎60.642%
🥰50.535%
🍓30.321%
😍30.321%
🏆20.214%
🦄20.214%
🙏10.107%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 51 of the 52 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 934 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 52 most recent posts we hold, published 10 July 2026 to 10 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
1
across the posts below
Posts paid on
1
of 52 we hold a reading for · 2%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @upsound_org. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 52 most recent posts we hold for this entry, published 10 July 2026 to 10 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

Telegram’s own ‘edited’ marker: 1 of 13 posts held from the last 30 days (7.69%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

10 Nov 2026, 14:59 UTC651 views5 reactionsread 12 November 2026

Тёмная сторона фанатства: как у артистов появляются сталкеры Где проходит граница между любовью к артисту и опасной одержимостью? В выпуске разбираемся, почему некоторые фанаты начинают преследовать знаменитостей, что об этом говорят исследования и как артисту защитить себя от сталкинга В новом ролике: 📌 Нападение на японскую певицу Майю Томиту 📌 Что такое парасоциальные отношения? 📌 Три уровня привязанности к зна…

❤3🎉1🔥1

10 Nov 2026, 14:02 UTC725 views4 reactionsread 12 November 2026
Photo

Как продвигать трек в 2026 году: что сливает бюджет, а что реально приносит прослушивания Реклама помогает хорошим песням и их целевой аудитории найти друг друга. Но как настроить кампанию так, чтобы это действительно произошло, а не превратилось в красивую статистику показов без единого нового слушателя? Возможности у артистов чаще всего небольшие, и одна ошибка в выборе канала легко съедает месячный рекламный бюдж…

❤3👏1

5 Nov 2026, 13:01 UTC≈1,310 views18 reactionsread 12 November 2026

«Будь у меня миллион подписчиков, трек бы залетел сам» Так думают многие начинающие артисты. Но даже у блогеров с аудиторией 1,5 и 5 млн человек подписчики не становятся слушателями автоматически Когда мы делали с Олегом Скоком и Ольгой Нечаевой совместный трек — от написания до продвижения, — главной задачей было именно это: перевести охваты в прослушивания на стримингах Чтобы трек «Тяжелый люкс» собрал 500 тысяч…

👍9👏5❤2🍓1😁1

3 Nov 2026, 16:09 UTC≈1,400 views18 reactionsread 12 November 2026

Posted without readable text

❤‍🔥10❤2👏2🤩2😁2

3 Nov 2026, 14:04 UTC≈1,330 views14 reactionsread 12 November 2026

Идеальная длина трека в 2026 году: сколько нужно, чтобы завируситься на стримингах и в TikTok Ещё двадцать лет назад длину трека диктовали радиостанции: «больше трёх с половиной минут — не поставим». Сегодня правила задают другие: стриминги, которые засчитывают прослушивание после 30 секунд, и TikTok, где решение «остаться или свайпнуть» принимается в первые две секунды. Значит ли это, что всем нужно срочно резать …

👍9🤩2❤1🍓1🎉1

29 Oct 2026, 14:02 UTC≈1,790 views25 reactionsread 12 November 2026

Дистрибуция музыки в 2026 году: сколько стоит и кого выбрать Абсолютно бесплатной дистрибуции музыки не существует. Комиссию берут все — просто в разной форме: кто-то процентом с роялти, кто-то фиксированной платой за релиз, а кто-то сочетает оба варианта. Рынок дистрибуции в России сейчас особенно подвижен: у крупнейшего игрока ZVONKO сменились совладельцы, на рынок вышел новый дистрибьютор от экс-главы Atlantic R…

❤8👍5🤩5😁5😎2

27 Oct 2026, 14:05 UTC≈1,760 views19 reactionsread 12 November 2026

7 маркетинговых приемов для артиста от Элвиса, The Beatles и KISS Кажется, что продвижение музыки придумали вчера: алгоритмы, тренды, нейросети, каждый месяц новые правила. Но мерч на 22 миллиона долларов продавали уже в 1956-м, тизерную кампанию с 5 миллионами наклеек запустили в 1964-м, а фанаты требовали от радиостанции крутить любимую группу в 1975-м. Элвис, The Beatles, Motown и KISS собрали учебник музыкальног…

❤8👍7🔥2👏1🤩1

24 Oct 2026, 10:59 UTC≈1,830 views32 reactionsread 12 November 2026

Как организовать концерт за рубежом: опыт инди-артиста Как организовать концерт за границей, если ты независимый артист и не знаешь местной сцены? Вокалистка московской инди-рок-группы «Космос на потолке» Вика уже три года живёт в Токио, где вместе с гитаристом собрала новый состав и самостоятельно организовала большинство из 24 концертов группы в Японии. В 2025 году музыканты отправились в первый европейский тур. …

❤‍🔥9❤7🔥7👍5👏4

23 Oct 2026, 15:52 UTC≈1,710 views32 reactionsread 12 November 2026
Photo

Продвижение музыки в СССР: Как песни становились хитами В СССР путь песни к слушателю зависел не только от таланта музыканта. Одни артисты проходили через официальные комиссии, получали доступ к радио и выпускали пластинки миллионными тиражами. Другие записывались подпольно, передавали музыку из рук в руки и собирали аудиторию без одобрения сверху. Но даже за железным занавесом советская музыка не существовала в ва…

❤‍🔥10❤8👍8🔥5🎉1

22 Oct 2026, 15:04 UTC≈1,460 views33 reactionsread 12 November 2026
Forwarded from @vsm_mgzn

Posted without readable text

👍13👏10❤7🎉2🤩1

22 Oct 2026, 08:17 UTC≈1,350 views70 reactionsread 12 November 2026
Forwarded from @alpinaruPhoto

📚📚📚📚📚📚 Вместе с UpSound собрали подборку книг для музыкантов на разные случаи творческой жизни Листайте до конца: там есть кое-что приятное для вас. И подписывайтесь на «Альпину Паблишер» и UpSound, чтобы первыми узнавать о новых книжных подборках, полезных материалах и проектах для музыкантов 🖤 #подборка_альпина_паблишер

❤24👍15🔥11🤩11🎉9

20 Oct 2026, 15:38 UTC≈1,830 views26 reactionsread 12 November 2026

От демки до концерта: путь Влада Полянского к первому сольному концерту 3 октября 2026 года Влад Полянский дал первый сольный концерт «Из Воронежа с любовью!». Он прошел в родном городе артиста, на сцене воронежского концертного зала «Палаццо». За два с половиной года до этого Влад пришел в UpSound — тогда у него не было ни оформленного позиционирования, ни стратегии продвижения, ни графика релизов. За время работ…

👍8🤩7🔥6👏3🎉2

Showing the 12 most recent of 52 posts we hold for @upsound_org. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Polls

The 2 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

6 Aug 2026, 08:01 UTCAnonymous Poll208 voters

Вас просили выступить, записать фит или дать инструментал бесплатно — «за опыт и охваты»? Ваша реакция?

  1. Да, согласился и не пожалел32%
  2. Да, согласился и пожалел11%
  3. Да, отказался12%
  4. Не сталкивался46%

Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.

3 Aug 2026, 14:59 UTCAnonymous Poll189 voters

В вашей команде помогают за деньги или за респект?

  1. За деньги. Плачу друзьям как всем остальным32%
  2. Плачу, но по дружеской цене30%
  3. Не плачу — они в проекте по любви21%
  4. Плачу «как появятся деньги». Пока не появились12%
  5. Из-за денег с друзьями уже разошлись4%

Shares as published, totalling 99%. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 52 most recent posts we hold, published 10 July 2026 to 10 November 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

BandLink. СаундЧек
@BandLink · 24,291
Telegram ranks this channel #3 of 92 here — alongside 91 others — read 17 September 2026
ИМИ
@imi_live · 27,480
Telegram ranks this channel #5 of 92 here — alongside 91 others — read 14 September 2026
Звук | Музыкальный сервис
@zvuk_sound · 35,246
Telegram ranks this channel #17 of 92 here — alongside 91 others — read 10 September 2026
МУЗЛОФТ
@MUZ_LOFT · 20,068
Telegram ranks this channel #27 of 85 here — alongside 84 others — read 28 September 2026
Личный блог Пашу
@Pashu_aboutbusiness · 21,033
Telegram ranks this channel #42 of 87 here — alongside 86 others — read 24 September 2026
Родной звук
@rodzvuk · 36,430
Telegram ranks this channel #61 of 94 here — alongside 93 others — read 1 September 2026

This channel appears in 6 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 11 November 2026 — this entry's latest reading, not the date you are reading this.

“Музыкальный Маркетинг | UpSound” (@upsound_org), 11,637 subscribers as measured 11 November 2026. Telegram Register, tgregister.com/channel/upsound_org.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.