2 measurements taken within a single day. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 214–216 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
9 Aug 2026, 05:02
215
no change
8 Aug 2026, 15:01
215
first reading
Engagement
15 posts held, back to 1 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR · 30 days
61.0%
avg views ÷ 215 subscribers
Avg views / post
131
6 posts measured
Reaction rate
8.01%
reactions ÷ views · ER floor
Posts in window
6
of 15 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 7 August 2026
Posts held
15 (1 June 2026 – 7 August 2026)
Views total
787
Reactions total
63
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
8 Aug 2026, 15:01 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Reaction mix
175 reactions across 15 posts, in 13 distinct kinds. The most used accounts for 29.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
52
29.7%
🔥
45
25.7%
👍
25
14.3%
👏
15
8.57%
🥰
14
8.00%
custom 5371018382181145040
7
4.00%
🐳
5
2.86%
❤🔥
4
2.29%
🤩
4
2.29%
✍
1
0.571%
🍾
1
0.571%
👎
1
0.571%
🗿
1
0.571%
Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it isTelegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 175reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 15 most recent posts we hold, published 1 June 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
23
across the posts below
Posts paid on
15
of 15 we hold a reading for · 100%
Most on one post
2
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @umgadtech. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 15 most recent posts we hold for this entry, published 1 June 2026 to 7 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
📺 Smart TV получает новые возможности для измерения аудитории
Ранее мы рассказывали об интеграции сервисов MediaHills в рекламную экосистему UMG. На Sostav разбираем, как данные MediaHills, входящей в Mediascope, помогают сделать размещения на Smart TV более прозрачными.
Что еще обсудили:
1. Как аналитика MediaHills встроена в uSSP, uDSP и uAdEx
2. Чем подход на уровне конкретной кампании отличается от измерения ры…
📊 Когда данных много, главное − быстро превратить их в решение
Запуск рекламной кампании всегда начинается с вопросов. Какой объём можно получить? Что заложить в медиаплан? А после старта вопросов становится только больше: что работает лучше, куда уходит бюджет и где искать точки для оптимизации?
Конструктор отчётов uDSP помогает собрать нужные данные под конкретную задачу и использовать для следующего решения здес…
🤑 White Label DSP. Как агентству или паблишеру запустить свою рекламную платформу за несколько дней
В пилотном выпуске подкаста проекта «Adtech: персональное мнение» вместе с главредом Иваном Фадюшиным и Директором по продуктам UMG Владиленом Ситниковым объясняем:
1️⃣ Что такое White Label DSP
2️⃣ Кому подходит
3️⃣ Возможности решения
4️⃣ Сколько это стоит и почему выгодно выбрать SaaS WL
5️⃣ Что нужно для запуска
6…
Ключевые обновления uDSP и uSSP — uAdEx: июнь-июль 2026
Больше гибкости, быстрее работа с данными и новые возможности для партнёров
🤑 uDSP
1. Обновили геодерево РФ. Добавили Луганскую Народную Республику, Донецкую Народную Республику, Запорожскую и Херсонскую области для более точной настройки геотаргетинга и корректного отображения регионов в отчётности.
2. Добавили White label кабинет в uDSP. Теперь агентства и па…
👋 Продажники, ваш выход! Сразу три вакансии в UMG
Ищем тех, кто умеет находить клиентов, выстраивать долгосрочные отношения и говорить о сложных AdTech-продуктах на языке пользы для бизнеса
В команде открыты позиции:
1️⃣ Менеджер по прямым продажам
Для тех, кто готов искать и привлекать новых клиентов среди рекламных агентств и прямых рекламодателей
Подробнее на Карьерном портале UMG
2️⃣ Менеджер по продажам SaaS …
📲 Букмекеры увеличили расходы на мобильную рекламу
Объём российского рынка In-App-продвижения в первом квартале составил около 10 млрд рублей. В первом квартале 2026 года затраты букмекерских компаний на продвижение в In-App выросли в 1,7 раза год к году. Что происходит с рекламными бюджетами отрасли, кто наращивает долю и какие ограничения действуют на рынке – рассказали «Коммерсанту» на основе данных UMG.
Главное…
💍 Увидимся на Мега Митапе Fashion&Ювелирка!
Уже завтра поговорим о том, как за последние несколько лет изменился медиаландшафт для производителей одежды и ювелирных украшений в России, и что это значит для маркетингового планирования сегодня.
Кто будет от нашей команды:
👤 Всеволод Адамов (CEO)
👤 Владилен Ситников (CPO)
👤 Сергей Елисеев (CBDO)
🎫 Кстати, у нас кое-что лежало у зеркала!
Промокод на скидку 20% для наш…
⛵️ Свистать всех наверх!
3 июля выходим из офисной гавани и встречаемся в яхт-клубе Sky River на берегу Клязьминского водохранилища.
На воде будет жарко: 40 парусных яхт класса «Ракета-670», два дивизиона и 2 часа командной битвы за суперприз. На берегу: спортивные игры, лаундж- и релакс-зоны, фуд-корнеры с летним меню, торжественное награждение и afterparty под звездным небом.
Кто будет от нашей команды:
👤 Всевол…
💬 Эксперт UMG прокомментировал удаление приложений VK из App Store для Sostav
Из App Store стали недоступны приложения VK, включая «VK Видео», «VK Знакомства», «VK Музыку», «VK Мессенджер» и основное приложение VK. В Apple сообщили, что удаление связано с правилами соблюдения санкций. Ранее установленные приложения продолжают работать, а на Android приложения VK доступны в полном объеме
🤑 Мнение Директора по продук…
✨ Ждём вас на ИИ Конфе!
1 июля Директор по продуктам UMG Владилен Ситников выступит на практической конференции по GenAI с темой «ИИ в AdTech на практике: опыт команды UMG.team»
Поговорим о том, как ИИ уже меняет рекламные технологии. Разберём практический опыт команды, которая ежедневно работает с рекламным инвентарём, аудиториями и технологической инфраструктурой
😱 А еще ИИ почти подготовил для вас скидку в форм…
🖖 Доклад Тувока* в службу безопасности маркетинга
«После калибровки сенсоров выяснилось, что значительная часть наблюдаемой активности никогда не существовала...»
Миллионы просмотров, тысячи кликов и тонны трафика могут оказаться всего лишь красивой иллюзией, за которую бренды платят вполне реальные деньги. На секции поговорим о том, как отличить реальную эффективность от рекламных фантомов.
В фокусе дискуссии:
🔹 …
🤝 Агентский кабинет uDSP
Это White Label-решение для агентств, которые хотят запустить рекламную платформу под своим брендом, управлять клиентами и сотрудниками в едином интерфейсе и масштабировать программатик-направление без создания собственной DSP с нуля
Инструмент помогает агентствам укреплять бренд, подключать рекламодателей, настраивать роли и доступы, контролировать активность пользователей, управлять комис…
👏6❤4🥰2🔥1
Showing the 12 most recent of 15 posts we hold for @umgadtech. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Citation-graph rank
Citation-graph rank — 227,809 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 2 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 9 August 2026 — this
entry's latest reading, not the date you are reading this.
“UMG” (@umgadtech), 215 subscribers as measured 9 August 2026. Telegram Register, tgregister.com/channel/umgadtech.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.