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Channel

ТЕР+ТУР+БРЕНД. Дружинин в АхУхВау

@terbrand

On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cite this entry

1,254subscribers

+0 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1001780355683
TypeChannel
Username@terbrand
DescriptionКанал Алексея Дружинина. Единственный канал в стране про практический брендинг территорий "без бла бла бла". Про дизайн, АхУхВау, маркетинг городов и регионов, развитие туризма по России и то, как стать ближе, уезжая дальше 💫 Контакты adruzhinin.ru
CreatedBetween 1 December 2021 and 31 March 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live11 August 2026
Measurements held2
On Telegramt.me/terbrand

Growth

1,2547 Aug 2026, 19:22 — 1,254 subscribers7 Aug 2026, 22:48 — 1,254 subscribers7 Aug 2026, 19:227 Aug 2026, 22:48
2 measurements taken within a single day. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1,253–1,255 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
7 Aug 2026, 22:481,254no change
7 Aug 2026, 19:221,254first reading

Engagement

15 posts held, back to 18 June 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.

ERR · 30 days
24.3%
avg views ÷ 1,254 subscribers
Avg views / post
305
5 posts measured
Reaction rate
2.30%
reactions ÷ views · ER floor
Posts in window
5
of 15 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 2 August 2026
Posts held15 (18 June 20262 August 2026)
Views total1,524
Reactions total35
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 22:48 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
1,600
Videos
92
Links
107

Lifetime counters from Telegram’s own channel header, read 7 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Reaction mix

127 reactions across 14 posts, in 8 distinct kinds. The most used accounts for 63.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
8063.0%
🔥1915.0%
👍1814.2%
😁53.94%
🤔21.57%
👎10.787%
🤩10.787%
🥰10.787%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 14 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 127reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 15 most recent posts we hold, published 18 June 2026 to 2 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

2 Aug 2026, 08:47 UTC153 views25 reactionsread 7 August 2026
Forwarded from @asmyslyPhoto

Карта территориальных брендов Мы в Асмысле собрали интерактивную карту территориальных брендов. Есть карта тербрендов России, США и стран всего мира. Официальные бренды ставим в приоритете, но если видим что-то очень интересное — тоже добавляем, но не так крупно. Неработающие бренды помечаем крестиком. Слоганы, смыслы, показавшиеся нам важными, добавляем в виде текста. Если есть полезный сайт — ставим на него ссылк

9🔥9👍6🥰1

23 Jul 2026, 11:12 UTC314 views1 reactionsread 7 August 2026

Третий учебник и самоучитель "Инструкция по сборке корпоративного бренда" от Сергея Леликова вышел в продажу на Озон в бумаге. Всем кто так или иначе интересуется брендингом — очень рекомендую. Толковых книг на эту тему — хрен, да малЕнько Велкам https://t.me/lelikovbrand/3897

👍1

21 Jul 2026, 15:04 UTC277 views1 reactionsread 7 August 2026
Photo

🪧Памятный знак "Центр Хакасии" на горе Сорахтаг установили активисты из Аскизского района 📍Инициативная группа решила таким образом отметить географический центр республики, который (согласно данным из энциклопедии «Хакасия») расположен на правом берегу реки Улуг Сыр. © Ох уж эти активисты. Хотели наверняка как лучше, но получился страх и ужас. Искаверкали знак. Распяли его на цепях. Ну, что за люди 😂😂 неужели не

1

20 Jul 2026, 08:10 UTC302 views5 reactionsread 7 August 2026

Вчера Тверь официально вошла в состав Золотого Кольца.

2😁2🤩1

16 Jul 2026, 08:08 UTC478 views3 reactionsread 7 August 2026

СДЭК и Onetwotrip сделали рейтинг ТОП гастрономических направлений (городов) России: 1. Казань 2. Санкт-Петербург 3. Владивосток 4. Калининград 5. Махачкала 6. Москва 7. Мурманск 8. Владикавказ 9. Петрозаводск 10. Сочи Методику я не знаю, но крайне удивлён, что в рейтинге нет Красноярска — где лучшая гастрономия в Сибири, да и прямо скажем одна из лучших в России. При этом в рейтинге есть Петрозаводск. Шта? @terb

3

11 Jul 2026, 14:18 UTC451 views8 reactionsread 7 August 2026
Photo

Первый раз в Сенеже. Доехал таки. Работаем вместе с Высшей Школой Управления с лучшими людьми страны в сфере культуры. Тут даже вода "на стиле" места. Очень крутое пространство и в целом и в отношении деталей тоже. Вообще, вода в стиле места, а лучше, когда ещё и сама по себе местная — всегда крутой показатель внимания к деталям. В Сенеже и местная и в бренде 🔥

🔥71

27 Jun 2026, 15:07 UTC501 views9 reactionsread 7 August 2026
Photo

Когда нет позиционирования, но что-то нужно сказать — получаются высказывания, про всё и сразу и ни о чём одновременно. Псковская область прекрасна, если что — мне очень нравятся эти места. Но За тишиной. За верой и историей. За отдыхом и здоровьем. За партнёрами в бизнесе... Подставьте сюда любую область или край на выбор и получится... То же самое 😂 @terbrand

👍81

27 Jun 2026, 05:03 UTC424 views7 reactionsread 7 August 2026
Photo

Логотип Олимпийских игр в Альпах, Франция. Слева Олимпийский, справа Паралимпийский. Прикольно, что логотипы как пазл складываются в единую фигуру. Абстрактное стремление к вершине. Ну и нежно, тонко вписан французский триколор. @terbrand

7

25 Jun 2026, 15:20 UTC404 views17 reactionsread 7 August 2026

Сегодня участвовал в публичном диалоге / размышлениях на тему брендинга городов с Друзьями Красноярска (сообщество активных и неравнодушных к городу людей) Говорили разумеется про Красноярск. Тендер выиграло какое-то мало понятное агентство из Питера, в кейсах по тербрендингу у которого только откровенно слабенький Сургут (писал выше про него). Агентство решило в дискуссии не участвовать, ну не суть — хейтить колле

13🔥3👍1

23 Jun 2026, 19:12 UTC391 views23 reactionsread 7 August 2026
Photo

Офигеть конечно. 20 лет спустя. 20 лет после нашего дипломного выпуска из Британской Высшей Школы Дизайна в 2006 (!!!) году. Случайно пересеклись с однодипломницей и сокурсницей Дашей Кравцовой в Президентской Академии РАНХиГС в 2026 году. — Лёш, а морщинки фильтром уберём же потом? — Если только вместе с моей седой бородой 😂 Поржали. Обнялись. Как будто вчера всё было. И рядом стоят наши преподаватели того врем

23

23 Jun 2026, 16:08 UTC357 views12 reactionsread 7 August 2026

Сегодня услышал совершенно гениальные слова гуру российского дизайна Сергея Серова, которые он произнёс студентам "отпуская их в жизнь" со студенческой скамьи. — Теперь вы свободны. Просто помните, что бывает «свобода от чего-то», а бывает «свобода для чего-то». И верно. Многие хотят быть свободными от рутины, от забот, от бытовухи... И очень мало думают о том, а для чего хочется свободы. Чтобы что? Представьте,

9😁3

23 Jun 2026, 05:56 UTC350 views2 reactionsread 7 August 2026
Forwarded from @krasfriendPhoto

Паблик-ток «Кто брендирует Красноярск?» Друзья Красноярска и НГС24 проводят новый паблик-ток и на этот раз хотят понять, что происходит с брендом Красноярска. Грядет очередная попытка создать бренд для нашего города и мы решили разобраться, может ли у Красноярска появиться действительно сильный бренд, который всем понравится и будет полезен, а не просто останется набором красивых картинок. Для разговора мы пригласи

👍2

Showing the 12 most recent of 15 posts we hold for @terbrand. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Citation-graph rank

Citation-graph rank — 855,049 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 7 August 2026 — this entry's latest reading, not the date you are reading this.

“ТЕР+ТУР+БРЕНД. Дружинин в АхУхВау” (@terbrand), 1,254 subscribers as measured 7 August 2026. Telegram Register, tgregister.com/channel/terbrand.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.