Channel
@sto500musthaves
On this record: Topic · Growth · Engagement · Advertising · Posts · Cite this entry
860subscribers
-15 since we began measuring on 6 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
| Telegram ID | -1001381818479 |
|---|---|
| Type | Channel |
| Username | @sto500musthaves |
| Created | Between 1 March 2018 and 31 July 2021 — estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 6 August 2026 |
| Last confirmed live | 16 September 2026 |
| Measurements held | 7 |
| Confirmed unchanged | 1 time, most recently 16 September 2026 |
| On Telegram | t.me/sto500musthaves |
Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 19 September 2026 and assigned it the closest of 31 fixed categories, at 64% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 16 Sept 2026, 02:38 | 860 | -2 |
| 30 Aug 2026, 08:54 | 862 | -5 |
| 23 Aug 2026, 00:36 | 867 | -2 |
| 14 Aug 2026, 19:17 | 869 | -5 |
| 7 Aug 2026, 08:24 | 874 | -1 |
| 6 Aug 2026, 14:32 | 875 | no change |
| 6 Aug 2026, 08:55 | 875 | first reading |
8 posts held, back to 21 December 2022 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 8 posts for this entry, the most recent from 26 May 2023. An engagement rate over an empty window would be a number about nothing.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| LatgBg4B3 | 1 | 11 May 2023 | 11 May 2023 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 8 most recent posts we hold, published 21 December 2022 to 26 May 2023. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
В мой московский ФОМО-список: sample sale в RomaUvarovDesign. Помимо всего прочего обещают большие скидки на архивные коллекции, распродажу виниловых пластинок и игристое. Ну и сам маэстро тоже будет💔
Signed Софья Ярцева
Loccitane дарят скраб для душа в подарок при покупке от 8 000 рублей до 14 мая. Не то чтобы невероятно, но если собирались что-то крупное там покупать, то получается приятный бонус. С 11 по 14 мая.
Signed Софья Ярцева
Создатели идеальных шорт LVG выпустили совместную коллекцию с брендом постельного белья NBBC: комфортные вещи в расслабленном бельевом стиле. Мне в сердечко запали свободные брюки карго — и внезапно плед) https://lovegoods.store/lvg-nbbc Нам с вами подарили промокод MUSTHAVES на скидку 20% до 23 мая.
Signed Софья Ярцева
Суперцены на Payot в «Золотом яблоке» — со скидками до 50% моя любимая эссенция за 740 (обычно ее покупаю в районе 1200), ну и по остальным позициям примерно то же. Малиновая умывалка крутая. Вот в этом разделе ищите.
Signed Софья Ярцева
Отличная акция у Yves Rocher: по промокоду NY2000 сегодня и завтра можно получить скидку 2000 руб при заказе от 4990 рублей. Самое классное, что действует поверх других скидок и спецпредложений: например, набираем наборов на подарки (что уже выгоднее отдельных лотов) со скидками и в корзине применяем промокод, бинго.
Signed Софья Ярцева
Грустные новости от маркетплейса «Есть смысл»: они закрывают сайт smysl.shop и перестают продавать товары благотворительных фондов. Перед закрытием сайта будет финальная распродажа. 🌿До 31 декабря на smysl.shop можно приобрести книги и мерч «Есть смысл» и товары других благотворительных фондов со скидками до 50%. Последний шанс купить ту самую розовую футболку «Невыносимо» или шопер «Такие дела».
Signed Софья Ярцева
А еще мы сегодня разыгрываем сертификат на 3000₽ в Mascotte. На него можно купить, например, те самые классные сандалии, про которые я рассказывала, или получить хорошую скидку к вещам из зимней коллекции. Правила простые: 1️⃣ убедитесь, что вы подписаны на нас; 2️⃣ подпишитесь на официальный канал Mascotte. Специально отмечаться не нужно, просто подписывайтесь по ссылке, бренд увидит ваш ник 🍀 🎄25 декабря мы случа…
Signed Софья Ярцева
Добыли промокод на закрытую распродажу Mascotte 👀 Сегодня ночью (с 21:00 21 декабря до 9:00 утра 22 декабря) на сайте mascotte.ru будет действовать скидка 50% на всю коллекцию Осень-Зима’22-23 по промокоду STO50. Рекомендуем обратить внимание на дутики (там много актуальных), лоферы и чесли на массивной подошве, они у бренда отличные, правильных силуэтов. Маленькая хитрость — если ваш размер уже закончился, вы мож…
Signed Софья Ярцева
Showing the 8 most recent of 8 posts we hold for @sto500musthaves. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 September 2026 — this entry's latest reading, not the date you are reading this.
“100500 мастхэвов” (@sto500musthaves), 860 subscribers as measured 16 September 2026. Telegram Register, tgregister.com/channel/sto500musthaves.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.