7 measurements spanning 37 days, net +24. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 107–139 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
13 Sept 2026, 12:36
135
+2
5 Sept 2026, 22:37
133
+16
29 Aug 2026, 09:34
117
+3
23 Aug 2026, 09:53
114
+2
15 Aug 2026, 06:54
112
+1
9 Aug 2026, 07:02
111
no change
7 Aug 2026, 18:21
111
first reading
Engagement
8 posts held, back to 31 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 8 posts for this entry, the most recent from 7 August 2026. An engagement rate over an empty window would be a number about nothing.
What this channel posts
Video runtime
20s
Average length
20s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
58 reactions across 8 posts, in 10 distinct kinds. The most used accounts for 46.6% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
27
46.6%
🔥
9
15.5%
⚡
7
12.1%
💯
4
6.90%
👍
3
5.17%
🥰
3
5.17%
🎉
2
3.45%
🍾
1
1.72%
👏
1
1.72%
😢
1
1.72%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 8 of the 8 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 58 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 8 most recent posts we hold, published 31 July 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
25.0%
2 of 8 posts carry an ad marker
Regulatory tokens
2
posts carrying an erid · 1 distinct token
Median views · ads
30.0
over 2 measured posts
Median views · rest
47.0
over 6 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2W5zFJhRWY9
2
6 August 2026
6 August 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 8 most recent posts we hold, published 31 July 2026 to 7 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
👍👍👍👍👍
смело записываю этот крутой кейс в коммуникационный спецпроект, который можно реализовать в рамках ком кампании бренда в семейном контуре вашей ЦА
А что если через эту рамку переосмыслить конкурс детского рисунка или День мамы?!
⤵️⤵️⤵️
Проект Draw Me a Face фотографа Pete Stard и визажиста Tiziana Raimondo построен на очень простой механике: детей попросили нарисовать макияж так, как им хочется, без правил и …
Advertisementerid 2W5zFJhRWY9Forwarded from @moskvichmagPhoto
От вокала до стендапа: как «ВкусВилл» помогает своим сотрудникам развивать таланты
Часто, знакомясь с новым человеком, мы задаем ему вопрос: «А кем ты работаешь?» И исходя из ответа делаем вывод. Но судить по одной профессии недостаточно. Ведь бывает, что инвентаризатор в дарксторе в свободное время филигранно берет высокие ноты, а сотрудник службы поддержки еще и классный стендапер.
Помимо спорта и кружков по инте…
❤️❤️❤️
Счастливые люди стали сердцем корпоративной культуры 💚
У моего клиента ВкусВилл вышла статья о талантливых сотрудниках. О тех, кто в дарксторе или на складе, а вечером поет, читает стендап или играет на барабанах. И о том, как компания создаёт пространство, где это можно показать. Это возможность людям быть собой. Раскрываться. Чувствовать себя звёздами. Находить друг друга через увлечения.
И мне очень откл…
🥰🥰🥰
Рынок мерча не падает — он эволюционирует 📊
Изучила обзор рынка мерча в отчете на Sostav.ru от Impulse Media — они проанализировали 17 групп запросов на корпоративный мерч за 24 месяца через Яндекс Wordstat. Цифры интересные, но ещё интереснее какие выводы за ними стоят.
Главное: спрос на «предметы с логотипом» снижается. Но рынок не исчезает, он становится взрослее, осмысленнее, проектнее.
Разобрала три ключ…
Поймаем лето за хвост? 🍒🥂
Завтра намечается теплый вечер, и я решила, что хватит ждать и давайте просто отправимся в летний бар-хоппинг!
Приглашаю тех, кто тоже чувствует, что август пролетает слишком быстро. Нас будет немного, но разговоров — много. Неспешных, тёплых, душевных. Без повода. Просто чтобы быть вместе.
Маршрут у нас такой:
🥂 Кочевники — начнём с первого напитка и лёгкого ужина
🚶♀️ Пешка — пешком, п…
Бросила ⚓️⚓️⚓️ в прошлые выходные на 2️⃣ этапе чемпионата B&B sailing cup 2026 на Пироговском водохранилище по приглашению моего друга Бориса Бурментьева.
Ветра было мало. Акватория небольшая. Камерно, душевно, по-своему красиво.
И вот я сижу с командой, ждем пересадку в лодку и ветра заодно, почти в штиле, и думаю - «какая ж это хорошая бизнес-метафора. Ветер стихает не потому что ты что-то делаешь не так, а потом…
Showing the 8 most recent of 8 posts we hold for @shurygina_bm. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 September 2026 — this
entry's latest reading, not the date you are reading this.
“Елена Шурыгина | Brandmatica” (@shurygina_bm), 135 subscribers as measured 13 September 2026. Telegram Register, tgregister.com/channel/shurygina_bm.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.