SELA — основа любого гардероба
Красивые и качественные вещи для повседневной жизни миллионов людей
А ещё: @selahome, @sela_ru_kids
Служба поддержки по почте: [email protected]
РКН: https://clck.ru/3MZn5q
Сайт: https://clck.ru/3Mfkdk
Created
Between 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 99% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
36 measurements spanning 51 days, net -4,215. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 51,377–56,856 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 36
Measured (UTC)
Subscribers
Change
25 Sept 2026, 20:41
52,009
-1,514
17 Sept 2026, 11:01
53,523
+104
15 Sept 2026, 10:38
53,419
+456
13 Sept 2026, 20:18
52,963
+527
11 Sept 2026, 23:39
52,436
+151
9 Sept 2026, 11:38
52,285
+262
6 Sept 2026, 06:17
52,023
-32
3 Sept 2026, 22:17
52,055
-34
2 Sept 2026, 14:48
52,089
-39
1 Sept 2026, 15:17
52,128
-70
31 Aug 2026, 13:52
52,198
-23
30 Aug 2026, 13:13
52,221
-31
29 Aug 2026, 09:37
52,252
-17
28 Aug 2026, 11:52
52,269
-35
27 Aug 2026, 09:38
52,304
-10
26 Aug 2026, 07:26
52,314
-18
25 Aug 2026, 09:12
52,332
-24
24 Aug 2026, 12:15
52,356
-208
22 Aug 2026, 19:38
52,564
-52
21 Aug 2026, 10:24
52,616
first reading
Engagement
72 posts held, back to 1 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 110 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
12.2%
avg views ÷ 52,009 subscribers
Avg views / post
6,370
32 posts measured
Reaction rate
1.52%
reactions ÷ views · ER floor
Posts in window
32
of 72 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 28 September 2026
Posts held
72 (1 August 2026 – 28 September 2026)
Views total
203,700
Reactions total
3,102
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
29 Sept 2026, 05:52 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈8,840
Videos
≈441
Links
≈1,940
Lifetime counters from Telegram’s own channel header, read 29 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
2m 59s
Average length
20s
Measured directly from 9 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
5,731 reactions across 70 posts, in 40 distinct kinds. The most used accounts for 48.5% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
2,779
48.5%
🔥
809
14.1%
custom 5435959674971129281
378
6.60%
👍
355
6.19%
🥰
219
3.82%
❤🔥
170
2.97%
😍
114
1.99%
💅
96
1.68%
custom 5436396937001599922
90
1.57%
💔
84
1.47%
🤣
81
1.41%
💘
80
1.40%
👏
70
1.22%
🕊
45
0.785%
custom 5436264789447836093
43
0.75%
🤩
37
0.646%
🍓
34
0.593%
🙏
29
0.506%
🏆
27
0.471%
🙈
25
0.436%
20 further kinds
166
2.90%
Custom emoji. 3 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 71 of the 72 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 5,805 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 72 most recent posts we hold, published 1 August 2026 to 28 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Утепляемся: бомбер из экокожи SELA x LADA
Фактура экокожи, контрастный мягкий воротник и накладные карманы — тот самый винтажный шарм, который особенно органично смотрится рядом с ретро-автомобилем.
Коллаборация SELA x LADA почти солд-аут, успейте купить — на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.ru
МАКС • VK
Наш самый лёгкий выбор — стёганая куртка
Мягкий нейлон, лёгкий по весу утеплитель Sofeelate и встроенный карман-мешочек, куда можно сложить вещь
• коричневая
• зеленая
• бежевая
• черная
Ищите на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.ru
МАКС • VK
В мужском осеннем гардеробе не ограничиваемся худи.
Джемпер-поло из футера одновременно для офисных и аутдор-образов. Фактурный вязаный — для трендовых винтажных акцентов. И флисовый — для стильной осенней многослойности.
Все новинки уже на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.ru
МАКС • VK
Ничего лишнего — только скидка 15% на мужской ассортимент по промокоду МЭН15 (не суммируется с другими скидками).
24 и 25 сентября на сайте и в приложении
МАКС • VK
Джемперы — самый комфортный способ стилизовать осенний гардероб:
• с шотландским узором для образов в стиле heritage;
• пушистый с содержанием шерсти как продолжение тренда на тактильность;
• красно-оранжевый, чтобы разбавить привычную гамму приглушённых нейтралов;
• джемпер-поло как тёплая альтернатива рубашкам.
Ещё больше вариантов — на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от…
На контрасте • новая коллекция SELA YOUNG
Осень не слишком любит определённость. Сегодня ты — фанатка хоккея, знающая всех игроков по имени. Завтра — внучка художника, приехавшая на дачу найти что-нибудь интересное в шкафу и пересмотреть любимые серии «Смешариков». Новая коллекция SELA YOUNG предлагает не зацикливаться только на одной эстетике — а смело примерять каждую.
Эксклюзивно онлайн и в ТРЦ «Галерея» в С…
Вдали от города • новая женская коллекция
Осенью всё больше хочется вещей, которые напоминают: жизнь существует не только в режиме «быстрее». Отсюда интерес к сельской аутентичности, природе, неспешному ритму, а вместе с тем — переосмысление аутдор-эстетики в новой женской коллекции.
Природная палитра, объёмная вязка, шерсть, твид, клетка и узоры «фер-айл» — многоцветные геометрические мотивы традиционного трик…
Первая поездка с папой и мечта однажды самому сесть за руль — именно благодаря этим воспоминаниям появилась коллаборация SELA x LADA
Фактурный джемпер, принтованные футболки, деним и аксессуары собираются в образы, которым ретро идёт не меньше, чем машинам. В принтах и деталях новинок — ладья как на логотипе, клетка, ковровые мотивы и узор будто с обивки сидений.
Ищите на сайте, в приложении и магазинах. Самый боль…
SELA x LADA • новая коллаборация
У каждого есть машина, которую он помнит особенно: та, что всегда стояла в семейном дворе, была заветной детской мечтой и однажды оказалась первым собственным автомобилем.
«Жигули» и LADA давно стали частью этих историй — и сегодня их ретроэстетика уверенно выезжает из гаража личных воспоминаний прямо в новую коллаборацию с заводом АвтоВАЗ: SELA х LADA.
Ищите на сайте, в прилож…
Когда одного оттенка становится мало — меланж
Так называют ткань с характерным неоднородным цветом: несколько разных волокон смешиваются ещё до создания пряжи, поэтому поверхность получается слегка «припылённой» и объёмной.
В новой осенней коллекции меланжа особенно много — в подборке показали наши маст-хэвы.
Ищите на сайте, в приложении и магазинах. Самый большой выбор и бесплатная доставка от 2 000 ₽ — на sela.r…
Showing the 12 most recent of 72 posts we hold for @sela_brand. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@sela_brand edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
9 September 2026
Most recent edit
11 September 2026
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 11 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 25 September 2026 — this
entry's latest reading, not the date you are reading this.
“SELA” (@sela_brand), 52,009 subscribers as measured 25 September 2026. Telegram Register, tgregister.com/channel/sela_brand.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.