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Channel

Невыгоревшая СМО | Мила Плющ

@milaivy

On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Cite this entry

3,238subscribers

+22 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1002212879903
TypeChannel
Username@milaivy
CreatedBetween 1 June 2024 and 30 September 2024— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live16 August 2026
Measurements held5
Confirmed unchanged1 time, most recently 16 August 2026
On Telegramt.me/milaivy

Growth

3,2163,2383,2276 August 2026 — 3,216 subscribers7 August 2026 — 3,216 subscribers10 August 2026 — 3,217 subscribers12 August 2026 — 3,223 subscribers16 August 2026 — 3,238 subscribers6 August 202616 August 2026
5 measurements spanning 10 days, net +22. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 3,213–3,241 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
16 Aug 2026, 17:043,238+15
12 Aug 2026, 23:073,223+6
10 Aug 2026, 06:303,217+1
7 Aug 2026, 06:023,216no change
6 Aug 2026, 20:033,216first reading

Engagement

12 posts held, back to 4 June 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 3 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
27.2%
avg views ÷ 3,238 subscribers
Avg views / post
881
3 posts measured
Reaction rate
6.21%
reactions ÷ views · ER floor
Posts in window
4
of 12 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 6 August 2026
Posts held12 (4 June 20266 August 2026)
Views total2,642
Reactions total164
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 23:41 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
1m 11s
Average length
36s

Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

561 reactions across 11 posts, in 8 distinct kinds. The most used accounts for 61.7% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
34661.7%
🔥12522.3%
👍8114.4%
custom 527160899329327990530.535%
💊20.357%
🙈20.357%
😱10.178%
🤡10.178%

Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it isTelegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 11 of the 12 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 561reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 12 most recent posts we hold, published 4 June 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
3
across the posts below
Posts paid on
3
of 11 we hold a reading for · 27%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @milaivy. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 12 most recent posts we hold for this entry, published 4 June 2026 to 6 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

6 Aug 2026, 14:59 UTC448 views79 reactionsread 7 August 2026
Photo

Прошел почти год с моего последнего интро, и за это время изменилось очень многое. Так что по традиции - давайте познакомимся заново. Я Мила Плющ - CMO с 17-летним опытом в международном маркетинге бигтеха: Microsoft, Kaspersky, Mail (MY GAMES), Яндекс. Управляла командами более 120 человек. Сейчас работаю CMO в BetBoom Global - международном iGaming-проекте на регулируемых рынках. Параллельно консультирую по кар

56🔥13👍8custom 52716089932932799052

30 Jul 2026, 13:54 UTC934 views28 reactions1 Starread 7 August 2026

Если все еще откладываете ИИ - понимаю После прошлого поста было много вопросов про то, как настроить ИИшку и где вообще этому учиться. Буду постепенно рассказывать про базовые штуки, но постараюсь не превратить канал в сплошные нейросетки. Все-таки помимо роботов есть целая большая жизнь 😇 А для тех, кому эта тема близка, у меня сегодня анонс: мы с Женей запустили курс-симулятор по работе с ИИ для маркетологов! С

18👍6🔥4

23 Jul 2026, 14:12 UTC≈1,260 views57 reactionsread 7 August 2026

За два месяца ИИ окупился раз сто За два месяца в новой компании я не умерла под объемом информации только потому, что перестала использовать ИИ как чатик для вопросов и превратила его в полноценную рабочую систему. Расскажу как. Мой сетап • Claude Code (Pro plan, 23$) с постоянно пополняемым контекстом о компании • Скиллы для повторяющихся задач • Агенты для более сложных • Бесплатный ChatGPT - для картинок • А пр

35🔥13👍8😱1

16 Jul 2026, 13:15 UTC≈3,800 views48 reactionsread 7 August 2026
Video

Экспертность через хиханьки и хаханьки У меня есть подруга Женя, и я ее фанат. Помимо того, что она просто классный человек, она еще и крутой CPO (ex Т-Банк) и талантливый блогер. На ее примере хочу показать, как сегодня можно строить личный бренд. Женя на смешных рилсах - буквально на хиханьках и хаханьках - собрала почти всю русскоговорящую аудиторию продактов в запрещенной соцсети (40k) и вырастила Telegram до

30🔥14👍4

14 Jul 2026, 14:04 UTC≈1,390 views30 reactions1 Starread 7 August 2026

Хед перформанс-маркетинга (AI) - найдись! Ребята, теперь это неизбежно: в блоге появляется рубрика "Мила - рекрутер". Через меня проходит много классных вакансий и крутых кандидатов - пора их соединять здесь. Делюсь вакансией друзей из AI-стартапа Plurio. Тут полный фарш: межнар, удаленка, отличные условия, интересные задачи. Но и кандидата ищут топового. Рассказываю. Plurio - AI-агент для перформанс-маркетинга by

🔥15👍75💊2custom 52716089932932799051

3 Jul 2026, 15:31 UTC≈1,650 views53 reactionsread 7 August 2026

Дзен на новой работе: инструкция для НЕвсемогущих Наученная грустным опытом прошлого выгорания, я уже давно использую разные джедайские техники профилактики, чтобы не допускать повторения. И сейчас, когда я адаптируюсь на новом месте, летаю по разным странам в командировки, встречаюсь с миллионом людей и погружаюсь в новые контексты и смыслы, приходится принимать не самые простые решения, чтобы сохранить пресловуты

33🔥13👍7

23 Jun 2026, 16:42 UTC≈1,710 views53 reactions1 Starread 7 August 2026
Photo

Только что вернулась из бизнес поездки... на финал турнира по Counter Strike! Честно признаюсь, мой выбор в пользу igaming-индустрии был во многом подкреплён наличием большого куска киберспорта. Со стороны киберспорт представляется как кучка подростков, играющих в компьютер. На деле - это огромная индустрия со стадионами, многомиллионной аудиторией, профессиональными командами, спонсорами и фанатами, которые болеют

33🔥12👍7🤡1

18 Jun 2026, 17:08 UTC≈1,690 views37 reactionsread 7 August 2026

А ты будешь как раньше писать старые добрые душевные посты? Спросили меня недавно в комментариях. И правда, раньше я писала сюда, во-первых, гораздо чаще, а во-вторых, гораздо эмоциональнее. Этот блог начинался в первую очередь как целебный публичный дневник. Я проходила через выгорание и восстановление, переживала бурю эмоций, и мне было очень важно делиться этим с людьми, которые находились в похожем состоянии.

23👍7🔥7

9 Jun 2026, 13:56 UTC≈2,040 views87 reactionsread 7 August 2026

Я никогда не искала работу Есть один забавный факт про мою карьеру - до недавнего времени я ни разу не искала работу. Первые позиции находились как-то сами собой. Из маленькой айтишной компании я попала в Microsoft через нетворк, потом меня хантили, потом снова хантили. Иногда я сама писала людям или закидывала резюме в компанию, которая нравилась, и довольно быстро получала оффер. Поэтому у меня никогда не было о

57👍17🔥13

5 Jun 2026, 12:51 UTC≈1,930 views16 reactionsread 7 August 2026
Photo

Судейство закончилось, знакомства остались Кажется, в последних постах я слишком часто говорю про нетворк. Но после нескольких месяцев поиска работы, а теперь уже и первых месяцев в новой роли, вывод только укрепился: самые интересные возможности почти всегда приходят через людей. Все адекватные собеседования в моем поиске были из нетворка. Сейчас по работе огромное количество полезных контактов, знакомств и инсайт

9🔥5👍2

4 Jun 2026, 16:03 UTC≈1,700 views73 reactionsread 7 August 2026
Photo

Почему я больше не завидую командировкам. Вернулась из своей первой командировки на новом месте. В моем тревел-листе теперь сорок первая страна - Филиппины 🔥 Полноценным туристом в командировках, конечно, не побудешь, но мне всегда интересно посмотреть на страну изнутри, почувствовать местный ритм, понаблюдать за людьми и менталитетом. Жить там я бы точно не хотела. Простите, коллеги из Salmon - держитесь там 😅 Мо

47🔥16👍8🙈2

Showing the 12 most recent of 12 posts we hold for @milaivy. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Citation-graph rank

Citation-graph rank — 137,101 of 1,481,502entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 August 2026 — this entry's latest reading, not the date you are reading this.

“Невыгоревшая СМО | Мила Плющ” (@milaivy), 3,238 subscribers as measured 16 August 2026. Telegram Register, tgregister.com/channel/milaivy.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.