Channel
@mel_official31
On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Polls · Citations · Cite this entry
174subscribers
+0 since we began measuring on 10 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
| Telegram ID | -1002224142585 |
|---|---|
| Type | Channel |
| Username | @mel_official31 |
| Created | Between 1 June 2024 and 30 September 2024— estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 10 August 2026 |
| Last confirmed live | 10 August 2026 |
| Measurements held | 2 |
| Confirmed unchanged | 1 time, most recently 10 August 2026 |
| On Telegram | t.me/mel_official31 |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 10 Aug 2026, 22:43 | 174 | no change |
| 10 Aug 2026, 19:46 | 174 | first reading |
11 posts held, back to 8 March 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 11 posts for this entry, the most recent from 16 June 2026. An engagement rate over an empty window would be a number about nothing.
Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
110 reactions across 10 posts, in 7 distinct kinds. The most used accounts for 26.4% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| custom 5463404614776811056 | 29 | 26.4% | |
| custom 5463186920064443718 | 17 | 15.5% | |
| custom 5424972470023104089 | 16 | 14.5% | |
| custom 5463352615607757557 | 16 | 14.5% | |
| ❤ | 14 | 12.7% | |
| 🥰 | 11 | 10.0% | |
| ⚡ | 7 | 6.36% |
Custom emoji. 4 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 10 of the 11 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 110reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 11 most recent posts we hold, published 8 March 2026 to 16 June 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @mel_official31. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 11 most recent posts we hold for this entry, published 8 March 2026 to 16 June 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
| erid | Posts | First seen | Last seen |
|---|---|---|---|
| 2VtzqvnpesJ | 1 | 20 May 2026 | 20 May 2026 |
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 11 most recent posts we hold, published 8 March 2026 to 16 June 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
🔥 ВЫ ПРОСИЛИ — МЫ СДЕЛАЛИ Футболка «Белые горы» теперь доступна не только в молочном, но и в чёрном цвете! Теперь белые горы действительно белые) Модель: свободный крой Ткань: 95% хлопок, 5% лайкра Цвет: молочный / чёрный Размеры: 44 - 54 RU Стоимость: 2.790₽ 🖥 ОФОРМИТЬ ЗАКАЗ 👍 ОТЗЫВЫ ПОКУПАТЕЛЕЙ ❤️️ С любовью из Белгорода — МЕЛ
⚡6custom 54633526156077575572custom 54634046147768110562custom 54631869200644437181
С Днем России! 🇷🇺 Россия — это огромная сила, невероятная культура и, главное, люди. Быть частью всего этого — огромная гордость Мы любим свой дом, уважаем свою историю и верим в то, что делаем. Наша страна — это место, где умеют по-настоящему любить, крепко дружить и стоять друг за друга в любые времена 😎 С праздником нас всех. Пусть в ваших домах всегда будет мир и тепло! 🤍 С любовью из Белгорода
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☄️ Сегодня ровно 2 года моему бренду одежды Два года назад «МЕЛ» был простой мыслью и желанием сделать доступную одежду, в которой чувствуешь комфорт, уверенность и свою энергию. Я тогда не понимал, что эта мысль потянет за собой целую жизнь. Мою собственную. 📈 За эти 730 дней я: 🔹 3 раза менял производство и вышел на собственное 🔹 2 раза был на грани закрытия бренда 🔹 2 раза расставался с совладельцами 🔹 Потрати…
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⭐️ НАМ 2 ГОДА ⭐️ Потихоньку возвращаемся в телеграм)
🥰10⚡1
В каких соц.сетях вы следите за брендом?
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Вы задумывались, сколько бесценных кадров прямо сейчас пылится в галерее вашего телефона? Детские снимки, улыбки родителей, старые семейные кадры, которые безумно дороги… Всё это тоннами уходит вверх в ленте смартфона и бесследно теряется в облачных хранилищах 🤩 Белгородский бренд одежды «Мел» придумал, как превратить цифровые воспоминания в осязаемую историю, которую можно носить с гордостью. Ребята открыли доступ…
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Светлой Пасхи 🕊 Пусть в этот день в доме будет тепло, в сердце — спокойно, а рядом — самые близкие Желаем простых радостей, искренних улыбок и весеннего настроения ❤️ С любовью из Белгорода — «МЕЛ»
❤5custom 54631869200644437182custom 54633526156077575572custom 54634046147768110562
😁😆😁 Сейчас наблюдаются перебои с Telegram, поэтому остаёмся на связи во ВКонтакте — подписывайтесь, чтобы не потерятся! 🌐 https://vk.ru/melshop_official
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✉️ Дело №01. Мама увидела, что всё идёт не по плану Мой сын будет айтишником — решила я, и папа будущего компьютерного гения произнёс: точно! Так, наверное, начинается не одна родительская история — когда ты уже всё придумала за ребёнка: кем он будет, куда пойдёт, как сложится его жизнь. Но, как вспоминает мама Ромы, в её голове этот образ всё равно не складывался до конца. По правде сказать, в моей голове никак не у…
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История началась намного раньше, чем вы думаете 😎 Следующие два месяца мы будем публиковать серию постов, которые постепенно откроют прошлое МЕЛ. Это будет не просто хроника бренда. Это путь, который начался задолго до того дня, когда появился логотип. ✏️ Мы расскажем, как всё складывалось: случайности, решения, повороты, люди и моменты, без которых этой истории просто не было бы. В этих постах вы встретите всех, …
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Разрешите себе быть любой 😘 На 8 Марта обычно желают «цвести и украшать», но нам кажется, что важнее просто чувствовать себя собой. Без лишних ожиданий и бесконечных списков дел Вы — те, кто находит ответы на самые сложные детские «почему». Те, кто горит своим делом, учится новому, ошибается и пробует снова. Те, кто строит будущее в классах, офисах и домах ✉️ Сегодня мы хотим пожелать вам: Сил на то, что действите…
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Showing the 11 most recent of 11 posts we hold for @mel_official31. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
The poll we hold for this entry, as Telegram rendered it when we read the post. A poll’s figures keep moving after that, so each one is dated.
В каких соц.сетях вы следите за брендом?
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 11 most recent posts we hold, published 8 March 2026 to 16 June 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Citation-graph rank — 789,965 of 1,336,469entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 August 2026 — this entry's latest reading, not the date you are reading this.
“Бренд одежды «МЕЛ»” (@mel_official31), 174 subscribers as measured 10 August 2026. Telegram Register, tgregister.com/channel/mel_official31.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.