3 measurements spanning 8 days, net +1. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 320–321 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
15 Aug 2026, 08:16
321
+1
8 Aug 2026, 07:32
320
no change
7 Aug 2026, 18:19
320
first reading
Engagement
8 posts held, back to 29 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR · 30 days
42.7%
avg views ÷ 321 subscribers
Avg views / post
137
3 posts measured
Reaction rate
7.54%
reactions ÷ views · ER floor
Posts in window
3
of 8 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 31 July 2026
Posts held
8 (29 June 2026 – 31 July 2026)
Views total
411
Reactions total
31
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
8 Aug 2026, 07:32 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Video runtime
25m 21s
Average length
3m 10s
Measured directly from 8 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
106 reactions across 8 posts, in 14 distinct kinds. The most used accounts for 19.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
custom 5280735858926822987
21
19.8%
custom 5242431184507511602
18
17.0%
custom 5303470641242978062
15
14.2%
custom 5204095543374016007
9
8.49%
custom 5310024297480212265
7
6.60%
custom 5884443638942928435
7
6.60%
custom 5309957527918628202
5
4.72%
custom 5210748344636299116
4
3.77%
custom 5213072725102322265
4
3.77%
custom 5334659735968820695
4
3.77%
custom 5334802797034482751
4
3.77%
custom 5406655920564364881
3
2.83%
custom 6242233690512954489
3
2.83%
custom 5335070373497024228
2
1.89%
Custom emoji. Every row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 8 of the 8 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 106reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 8 most recent posts we hold, published 29 June 2026 to 31 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Как вы могли заметить, канал затянул пояса. Посты не выходят больше недели.
Но это не моя вина! Видимо азиатская жара не даёт креативщикам придумывать и выпускать что-то интересное.
Но нам то с вами надо чем-то кормить мозги – если не классной идеей, то хотя бы непосредственной актёрской игрой и забавным саунд-дизайном. Поэтому посмотрите ролик про сервис доставки Grab в Филиппинах. И обратите внимание на танец рас…
У вас в глазах нулится.
Не верите? Посмотрите ролик от филиппинского агентства GIGIL.
Спойлерить продукт сразу не буду, но дам подсказку: во всём мире его рекламируют как superhealthy, но в Филиппинах он supernatural (сверхъестественный по-нашему).
0,04 секундочки не найдётся?
Хочу показать вам ролик от тайского бренда пива Shingha.
Бренд запустил четыре самых коротких рекламных ролика и буквально за секунду заставил всех их хотеть пересмотреть. Потому что тот, кто их не проморгает и заскринит все четыре штуки, получит бесплатную поездку на Формулу-1.
И хоть идея короткой рекламы совсем не новая (вспоминаем прошлогодний кейс Budweiser и старый кейс автомобиля…
Длуги-падлуги, пожалуйста, не отписывайтесь от меня после этого поста🙏🏻
Тема азиатской рекламы обязывает меня иногда вставать на территорию человеческих выхлопов. Вернее их утилизации.
Нанюхала я вам такой интересный девайс – сборщик пуков. Его выпустила южнокорейская компания GS Caltex. Как бы вы не хихикали, миссия у компании очень важная – рассказать людям о новой технологии утилизации углеродных выбросов заводо…
Хочу сегодня побыть в роли каннского жюри. А кто мне запретит? Я в другой стране и делаю, что хочу.
Есть несколько азиатских кейсов, которые получили награды на Asia Spikes, но в Каннах не попали даже в шортлисты. Может они не прошли проверку на фейки, может жюри их не поняли (азиатские языки всё же непростые), кто знает. Но пусть они заслуженно окажутся в моём личном шортлисте.
Three Letter Heist
Чтобы заявить, чт…
Азиаты в Каннах 3: последний кейс.
Завершаю сегодня трилогию каннских кейсов наших креативных длуг-падлуг✨
Back to Kai Tak
🥈Outdoor
На открытие турнира по регби Гонконгцы решили, что концерт Бэд Банни или Рианны – это не хайп. И запустили над стадионом самолёт, который когда-то точно так же приземлялся между домами людей и был визитной карточкой города.
Iftar o-clock
Шортлист Direct
Малайзийская «Семёрочка» сдел…
Тайцы опять нашутили на Канны.
Хотите хихикать 15 минут?
Знаю, что да. Ловите лучшие примеры тайского юмора в этом фестивальном сезоне:
After shit happened service
🥈Film
Агентство VML чуть-чуть вдохновились российскими мелодрамами и сделали для страховой компании Shield серию роликов, в которых героиня качается на эмоциональных качелях неудач. Хорошо, что она застрахована от всего (кроме тюбиков и ред-флагов).
The…
Канны – всё! (Буквально)
Скажу так, азиатские Канны мне показались веселее. Напомню вам о боте, где это можно проверить.
Но всё равно мои любимые азиаты и на лазурном берегу успели отличиться. Расскажу сегодня, что крутого сделали креативщики из Японии.
Chicken Screams for coke
🥇Social Creator
Если японцы не запивают курочку кока-колой, значит курочка сама будет о ней просить. Так решили креативщики из VML и запу…
Showing the 8 most recent of 8 posts we hold for @kreativsumami. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Mentions
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 15 August 2026 — this
entry's latest reading, not the date you are reading this.
“Креатив с umami” (@kreativsumami), 321 subscribers as measured 15 August 2026. Telegram Register, tgregister.com/channel/kreativsumami.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.
