Привет! Я соосновательница SMM-агентства Match @matchsmm
Здесь ты найдешь практические инструменты, шаблоны, подборки на темы:
- Продвижение и SMM
- Бизнес
- Личный бренд
Created
30 September 2019 — measured — cross-checked against a third-party dataset (ext.tg_channel)
2 measurements spanning 3 days. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 52–54 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
10 Aug 2026, 09:45
53
no change
7 Aug 2026, 19:52
53
first reading
Engagement
18 posts held, back to 10 March 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR · 30 days
35.8%
avg views ÷ 53 subscribers
Avg views / post
19.0
1 post measured
Reaction rate
21.1%
reactions ÷ views · ER floor
Posts in window
1
of 18 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 29 July 2026
Posts held
18 (10 March 2026 – 29 July 2026)
Views total
19
Reactions total
4
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
10 Aug 2026, 09:45 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
103
Videos
24
Links
47
Lifetime counters from Telegram’s own channel header, read 10 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
58s
Average length
29s
Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
64 reactions across 17 posts, in 7 distinct kinds. The most used accounts for 71.9% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
46
71.9%
🔥
9
14.1%
👏
3
4.69%
😍
3
4.69%
❤🔥
1
1.56%
🍾
1
1.56%
👍
1
1.56%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 17 of the 18 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 64reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 18 most recent posts we hold, published 10 March 2026 to 29 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
В этом году фундаментально взялась за съемки видео и ведение блогов — как личного, так и агентства.
Аудитория набирается классная. Но со съемкой видео был затык: много времени тратила на сценарии, которые все равно казались мне недостаточно живыми. И в итоге производство ролика от идеи и публикации занимало кучу времени.
Я начала все облегчать. Сперва сделала простейший монтаж, а последние 2 недели тестирую формат …
Словила легкий гиперфикс на футболе, благодаря участию Аргентины в ЧМ 2026.
Очень много инфоповодов, мощный матч Аргентина — Кабо Верде в пятницу. Я капнула в бэкграунд команды, которую все считали аутсайдерами, а они дали огня, и узнала про 20 летнюю карьеру в футболе звездного голкипера Возиньи пока переписывалась с ИИ в Gemini.
Мне гугловский ИИ сделал ресерч о том, что история Возиньи, которую форсят паблики — …
✔️Новый материал про коллабы мы с командой выпустили в Т-Бизнес-секретах
Честно, одна из моих самых любимых тем. Коллаборации — инструмент, которым мы постоянно пользуемся на проектах в агентстве. В статье поделилась нашими кейсами и опытом коллег.
Статью готовили втроем: я выгрузила свои мысли, кейсы, анализ в голосовых. А наш PR-спец Вика Арбекова упаковала все в структуру и держала связь с изданием. За всю красо…
✔️ Мини-разбор: как развивать соцсети спортивному обозревателю
В подкасте мы собрали рекомендации для Сергея @SERGEY_SOKOLYUK — геолога и спортивного обозревателя. Подборку его соцсетей разместили в комментарии.
Проблемы, которые обозначил Сергей:
✔️ не знаю как свою аудиторию перегонять в ютюб
✔️ как поднять охваты?
✔️ как настроить SEO?
Разбор провела Карина — соосновательница агентства. В подкасте мы разобрали …
Телеграм, тикток и запретграм: разбор профилей
Запускаем новую рубрику в канале, в которой будем открыто подсвечивать точки роста в коммерческих и личных блогах.
За последние 3 года через наши SMM-консультации и сопровождение прошли около 50 компаний из самых разных ниш. Мы изнутри знаем, почему у одних красивый контент годами не приносит лояльную аудиторию, а у других профиль выстраивает очередь в директ без безум…
✔️ Ребята, вышла моя статья про закрытые сообщества в Бизнес-секретах.
Очень люблю это направление в нашем агентстве. Мы построили уже несколько таких клубов для брендов. Сейчас ведем сообщество для байеров в Китае от сервиса Добропост. И сама нахожусь в нескольких, обожаю этот формат и как креатор, и как клиент.
В статье разобрала почему это актуально сейчас в России и подготовила чек-лист запуска:
https://secrets…
Вышел новый выпуск нашего подкаста Match с Катей и Стасей Поздняковой — соосновательницей и PR-директором UNIQPET. И по совместителю одной из наших самых любимых клиентов. Мы для контент-команды UNIQPET проводили трекинг.
В новом выпуске подкаста у нас в гостях Стася Позднякова, PR-директор UNIQPET. И это тот случай, когда «директор» звучит слишком формально. Утром она может рисовать упаковку, днём отвечает на сообщения подписчиков, а вечером придумывает ролики, которые смотрят тысячи людей.
Мы говорим о том, из чего на самом деле строится бренд в нише, где покупают не просто товар, а спокойствие за своих питомцев. О пути, в котором …
😍3❤2👏2
Showing the 12 most recent of 18 posts we hold for @k_rossius. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 687,041 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 10 August 2026 — this
entry's latest reading, not the date you are reading this.
“Карина | Бизнес и SMM” (@k_rossius), 53 subscribers as measured 10 August 2026. Telegram Register, tgregister.com/channel/k_rossius.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.