Тема, которая касается каждого продавца на маркетплейсах — защита интеллектуальной собственности. 13 августа n'RIS совместно с экспертами «Царской привилегии» расскажут, как бороться с копированием карточек товаров, контрафактом и недобросовестными продавцами

Channel
IPEX | Контент-маркет
@ipex_ru
On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Polls · Citations · Cite this entry
516subscribers
+0 since we began measuring on 7 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
Register entry
| Telegram ID | -1001681410927 |
|---|---|
| Type | Channel |
| Username | @ipex_ru |
| Description | https://ipex.ru Первый в России контент-маркет. Цифровая платформа для покупки и продажи прав на музыку, изображения, видео, тексты и другие виды контента для создания креативного продукта и решения ваших бизнес-задач. Контакт: @torizok |
| Created | Between 1 December 2021 and 30 April 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 8 August 2026 |
| Last confirmed live | 8 August 2026 |
| Measurements held | 2 |
| On Telegram | t.me/ipex_ru |
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 8 Aug 2026, 04:04 | 516 | no change |
| 7 Aug 2026, 21:26 | 516 | first reading |
Engagement
20 posts held, back to 29 May 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
- ERR · 30 days
- 15.4%
- avg views ÷ 516 subscribers
- Avg views / post
- 79.5
- 11 posts measured
- Reaction rate
- 2.88%
- reactions ÷ views · ER floor
- Posts in window
- 12
- of 20 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 10 of 11 measured posts that carry a reaction reading, and over those same posts' views.
| Window | Rolling 30 days · latest post in window 6 August 2026 |
|---|---|
| Posts held | 20 (29 May 2026 – 6 August 2026) |
| Views total | 874 |
| Reactions total | 24 |
| Forwards / comments | not exposed by the public surface — not measured, not estimated |
| Readings taken | 8 Aug 2026, 04:04 UTC |
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
- Photos
- 178
- Videos
- 3
- Links
- 327
Lifetime counters from Telegram’s own channel header, read 8 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
49 reactions across 18 posts, in 8 distinct kinds. The most used accounts for 34.7% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| 🔥 | 17 | 34.7% | |
| ❤ | 11 | 22.4% | |
| 👍 | 11 | 22.4% | |
| ❤🔥 | 4 | 8.16% | |
| 😁 | 2 | 4.08% | |
| 🤩 | 2 | 4.08% | |
| 👌 | 1 | 2.04% | |
| 🤝 | 1 | 2.04% |
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 18 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 49reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 20 most recent posts we hold, published 29 May 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Карточку товара скопировали, конкуренты используют похожие элементы бренда, а ваш продукт оказался на чужой витрине? Такие ситуации на маркетплейсах встречаются нередко. Но не все предприниматели знают, как грамотно подходить к защите своей интеллектуальной собственности на маркетплейсах и какие современные инструменты могут в этом помочь. 13 августа в 11:00 (МСК) приглашаем на бесплатный онлайн-вебинар «Как защитит…
🔥1
IPEX | Контент-маркет pinned a photo
IPEX — это контент-маркет, где можно покупать и продать права на музыку, фото, видео, тексты, программное обеспечение, технические решения и другие цифровые объекты. На IPEX более 600 000 объектов для рекламы, кино, медиа и дизайна. Среди правообладателей: ТАСС, Роскосмос, музыкальное издательство «Союз», «Мелодия», а также независимые авторы, фотографы, музыканты, дизайнеры, видеомейкеры, разработчики и многие дру…
❤4🔥3👍2🤩2👌1🤝1
⬆️ В прошлом посте мы показали, что права на известные песни могут стоить сотни тысяч долларов. Кейс с Paint It, Black хорошо показывает, почему. В 2022 году производитель красок Behr Paint опубликовал в соцсетях рекламный ролик, использовав в ролике песню Paint It, Black. Лицензию на использование песни компания не оформляла. ⚖️ В 2025 году правообладатель ABKCO Music & Records, владеющий правами на ранний каталог…
👍2
Спасибо всем, кто угадывал! Разбираем, что оказалось правдой. 🎬 Thunderstruck, AC/DC — около $500 000 В 1999 году создатели фильма «Студенческая команда» (Varsity Blues) заплатили около $500 000 за использование Thunderstruck. По словам музыкального супервайзера Томаса Голубича, команда долго искала более дешевые альтернативы, но режиссеру нужна была именно эта песня, а студия могла позволить себе заплатить запрашив…
🔥1
Сколько предложили группе Heaven 17 за песню Temptation для GTA 6?
- $7 50031%
- $75 00025%
- $750 00044%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
🔥1
Во сколько обойдется лицензия на Paint It, Black группы The Rolling Stones для рекламы?
- До $10 0007%
- От $20 000 до $100 00047%
- Более $1 млн47%
Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.
🔥1
Сколько стоит лицензия на песню Thunderstruck группы AC/DC для голливудского блокбастера?
- До $10 0007%
- От $20 000 до $100 00050%
- Около $500 00043%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
👍1
🎧 Одну и ту же песню можно продать за $1000, а можно — за полмиллиона. Все зависит от того, где, как долго и в каком проекте ее будут использовать. ⬇️ Попробуйте угадать, сколько стоят права на эти хиты. ____ Автор фото обложки: Якимов Дмитрий Анатольевич
🔥2
Кажется, что новые эмодзи появляются случайно. На самом деле их добавляет консорциум Unicode — организация, которая отвечает за единый стандарт символов и эмодзи. И делает это только после анализа, когда становится понятно, что новый символ будет востребован миллионами пользователей. 📈 Логика примерно одна: комитет либо замечает зарождающийся тренд, либо закрывает накопившийся запрос пользователей, который годами ос…
❤1
Фон для карточки товара, слайд для тендера, иллюстрации для онлайн-курса — изображения для таких задач нередко находят в интернете. Но сам факт, что картинка находится в открытом доступе, еще не означает, что ее можно использовать свободно. Разбираем 5 неочевидных ситуаций, когда стоит получить разрешение правообладателя. 📷 Карточки товаров на маркетплейсах Интерьерный фон, текстура дерева или мрамора, фотографии ру…
🔥1
Showing the 12 most recent of 20 posts we hold for @ipex_ru. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Polls
The 4 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.
Сколько предложили группе Heaven 17 за песню Temptation для GTA 6?
- $7 50031%
- $75 00025%
- $750 00044%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Во сколько обойдется лицензия на Paint It, Black группы The Rolling Stones для рекламы?
- До $10 0007%
- От $20 000 до $100 00047%
- Более $1 млн47%
Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.
Сколько стоит лицензия на песню Thunderstruck группы AC/DC для голливудского блокбастера?
- До $10 0007%
- От $20 000 до $100 00050%
- Около $500 00043%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Где бы вы искали музыку для блога в первую очередь?
- В библиотеке площадки, куда выкладываю контент38%
- На сайте, где продают роялти-фри музыку0%
- Создал бы в нейросети46%
- Скачал с помощью бота из кино или популярного видео8%
- Заказал бы у композитора/создал бы сам8%
Shares as published. No per-option vote count is published by Telegram, so none is shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 20 most recent posts we hold, published 29 May 2026 to 6 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 8 August 2026 — this entry's latest reading, not the date you are reading this.
“IPEX | Контент-маркет” (@ipex_ru), 516 subscribers as measured 8 August 2026. Telegram Register, tgregister.com/channel/ipex_ru.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.