⌛️ Автомобильный рынок снова качает – и на этот раз дело в ценах. Что происходит с ценами на автомобили, как меняется ситуация на рынке и чего ждать дальше? На эти вопросы в новой статье «За рулем» смотрят через призму текущих рыночных изменений. 🔆 Своим экспертным мнением поделился Роман Тихомиров – основатель медиагруппы INVISION и платформы управления маркетингом автодилера 😀 CarFlow. Для нас особенно интересн…

Channel
INVISION | Медиа группа
@invisiongroup
On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Citations · Cite this entry
85subscribers
+1 since we began measuring on 31 August 2026
Risers and fallers across the register · movement among entries of Under 1,000.
Register entry
| Telegram ID | -1002255266959 |
|---|---|
| Type | Channel |
| Username | @invisiongroup |
| Created | Between 1 September 2024 and 14 November 2024 — estimated from Telegram’s id allocation, not measured. How this range is calculated. |
| First recorded | 31 August 2026 |
| Last confirmed live | 13 October 2026 |
| Measurements held | 3 |
| Confirmed unchanged | 2 times, most recently 13 October 2026 |
| On Telegram | t.me/invisiongroup |
Topic
Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 3 October 2026 and assigned it the closest of 31 fixed categories, at 48% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 3 Oct 2026, 08:00 | 85 | +1 |
| 1 Sept 2026, 03:43 | 84 | no change |
| 31 Aug 2026, 03:34 | 84 | first reading |
Engagement
18 posts held, back to 14 November 2024 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 18 posts for this entry, the most recent from 17 August 2026. An engagement rate over an empty window would be a number about nothing.
What this channel posts
- Video runtime
- 11s
- Average length
- 11s
Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
81 reactions across 15 posts, in 11 distinct kinds. The most used accounts for 30.9% of them.
| Reaction | Count | Share | Share, drawn |
|---|---|---|---|
| 👍 | 25 | 30.9% | |
| 🔥 | 20 | 24.7% | |
| 😍 | 13 | 16.0% | |
| custom 5379646361593492382 | 7 | 8.64% | |
| 👏 | 5 | 6.17% | |
| ❤ | 4 | 4.94% | |
| custom 5370755066326200376 | 2 | 2.47% | |
| 🤯 | 2 | 2.47% | |
| custom 5379836130428497016 | 1 | 1.23% | |
| custom 5379903690264059691 | 1 | 1.23% | |
| custom 5379973603741706067 | 1 | 1.23% |
Custom emoji. 5 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 18 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 81 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 18 most recent posts we hold, published 14 November 2024 to 17 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
- Stars received
- 32
- across the posts below
- Posts paid on
- 8
- of 18 we hold a reading for · 44%
- Most on one post
- 11
- single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @invisiongroup. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 18 most recent posts we hold for this entry, published 14 November 2024 to 17 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Advertising
- Ad load
- 5.56%
- 1 of 18 posts carry an ad marker
- Regulatory tokens
- 0
- none — marked by hashtag only
- Median views · ads
- 307
- over 1 measured post
- Median views · rest
- 56.0
- over 17 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Measured over the 18 most recent posts we hold, published 14 November 2024 to 17 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Recent posts
📈 Медиаплан должен объяснять клиенту, куда уходят средства, какую задачу выполняет каждый канал и по каким данным будет оцениваться результат. Это особенно важно на фоне структуры рынка. По оценке АКАР, в 2025 году сегмент «Видео, ТВ + OLV» составил 312 млрд ₽, интернет-сервисы достигли 510,1 млрд ₽, а Out of Home составил 109,1 млрд ₽. Такая структура показывает, что у бизнеса есть много сильных каналов, но выбира…
📈 Маркетинг меняется быстрее, чем успевают обновляться стратегии. Именно поэтому важно регулярно сверяться с тем, что происходит на рынке. AdIndex выпустил большой материал о том, как меняется рекламный рынок и какие подходы уже становятся новой нормой: от роли искусственного интеллекта и аналитики до требований к эффективности, данным и построению брендов. Рекомендуем к прочтению всем, кто принимает маркетинговые…
❗️ Собственнику и маркетологу нужна не просто отчётность, а структура для принятия решений. В рекламных отчётах часто есть показы, клики, охваты, заявки и стоимость лида, но эти цифры ценны только тогда, когда из них понятно, что менять дальше. Мы разделяем данные на три уровня. 1️⃣уровень: рекламные показатели. Здесь фиксируются показы, клики, охват, частота, звонки, заявки, стоимость обращения и стоимость контак…
custom 53796463615934923823🔥1
🔊 Возможно, вы уже слышали его в эфире. А если нет – включайте запись и делитесь впечатлениями.
custom 53796463615934923821custom 53799036902640596911
🎵😞😔😟😕 Аудиоролик для JAECOO J6 Перед нами стояла задача создать лёгкое, атмосферное звучание, которое передаёт позиционирование модели и сохраняет ToV бренда*. Без перегруженных формулировок – только настроение путешествий, свободы и новых впечатлений. Получился ролик, который помогает почувствовать характер автомобиля ещё до того, как увидишь его вживую. *Tone of Voice – характер и стиль общения бренда во всех т…
custom 53799736037417060671
Вышла новая статья в Т-Бизнес секретах 🔆 Роман Тихомиров Основатель и генеральный директор агентства INVISION, рассказал о том, как искусственный интеллект работает в крупном бизнесе на практике. В статье вы узнаете: 🕕Где ИИ действительно помогает снижать расходы; 🕕Какие процессы дают самый быстрый эффект от внедрения; 🕕Почему многие проекты с нейросетями не приносят результата; 🕕Как руководителю оценивать реальну…
🔥2custom 53796463615934923821
💫 Экспертиза не должна ограничиваться одной площадкой Поэтому материалы INVISION выходят сразу в нескольких социальных сетях. Выбирайте удобный формат или подписывайтесь на все наши площадки. 🔆 ВКонтакте / MAX
custom 53796463615934923821
🔥 Сильная рекламная кампания начинается с одной понятной идеи. Не с набора макетов, не с выбора площадок и не с распределения бюджета, а с точного смысла, который должен остаться у человека после контакта с брендом. Когда у кампании есть такая основа, каждый канал начинает работать на общий эффект. • Наружная реклама быстро фиксирует образ; • Радио добавляет запоминаемое звучание; • Digital переводит интерес в дейс…
custom 53707550663262003762custom 53796463615934923821
🔊 Включайте звук и оцените результат
🔥2❤1👏1
🎵😞😔😟😕 Новый креативный контент для LADA Создали летний музыкальный аудиоролик с лёгким, атмосферным звучанием и точным попаданием в целевую аудиторию. В этом кейсе для LADA мы объединили возможности искусственного интеллекта и дикторскую запись. Разработка с использованием нейротехнологий – одно из направлений, которое мы активно внедряем в клиентские процессы и собственную инфраструктуру. Сегодня нейротехнологии…
👍2🔥2custom 53798361304284970161
🏆 INVISION Group вошла в основной рейтинг «Медийная реклама» Рейтинга Рунета Мы заняли 17 место в федеральном рейтинге по одному из ключевых направлений агентства и получили самый высокий подтверждённый коэффициент специализации в категории. Особенно ценно оказаться в одном списке с ведущими игроками рынка: Mera by Okkam (ex-dentsu), Media Instinct, Traffic by OKKAM, D Innovate Group и другими сильными командами. …
👍1👏1🤯1
Showing the 12 most recent of 18 posts we hold for @invisiongroup. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Mentions
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 3 October 2026 — this entry's latest reading, not the date you are reading this.
“INVISION | Медиа группа” (@invisiongroup), 85 subscribers as measured 3 October 2026. Telegram Register, tgregister.com/channel/invisiongroup.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.