Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 11 August 2026 and assigned it the closest of 31 fixed categories, at 62% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Observations
These are measurements, not verdicts. Each one below states something we counted, alongside the evidence it was counted from, so you can check it rather than take it. None of them is graded: every observation this register holds is recorded at severity 0, because the precision of the detectors behind them has not been measured yet, and a rating we cannot support is worse than none. Read each as a fact about the data, not as a judgement about the channel. How we measure.
Views per post sit far above this size band
5,660 average views per post against 2,680 subscribers — an engagement rate of 211.1%. Across the 54,164 registered channels in the same cohort — 1,000–3,162 subscribers, posting mainly in Russian — the middle half sit between 10.5% and 35.6%, with a median of 20.1%.
What this was computed from
Window
30 days (13 July 2026 – 12 August 2026)
Posts measured
12 of 12 published in the window (8 exact, 4 rounded by Telegram)
Views totalled
67,891
Mature posts only
229.7% over 11 posts read at least 24h after publication
When this is recorded. A channel is listed here only when its engagement rate sits at or above the 99th percentile of its cohort and is at least 3× away from that cohort’s median — above it — on both the all-readings figure and the mature-only figure. The percentile alone would be circular: a percentile cut puts the same share of every cohort in the tail whatever the data looks like. The distance from the median is what makes it a statement about this channel.
This is not a verdict, and the direction is not a quality signal.A low rate has many innocent causes — audiences that read in the Telegram app without opening the channel, a subscriber base built long before the current output, an audience in a different timezone from our reading. A high rate has innocent causes too: a post that travelled far beyond the channel’s own subscribers will do it. We publish the measurement and the distribution it sits in. The full cohort baselines are downloadable, so this comparison can be reproduced rather than trusted.
Recorded under the key err_high, last confirmed 12 August 2026. An observation that a later pass no longer finds is cleared, and a cleared observation is removed from this page rather than being shown struck through — we do not keep publishing a claim we have withdrawn. Dispute an observation.
Growth
5 measurements spanning 6 days, net +11. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 2,667–2,682 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
12 Aug 2026, 04:02
2,680
+8
9 Aug 2026, 05:51
2,672
+1
6 Aug 2026, 15:00
2,671
+2
6 Aug 2026, 05:19
2,669
no change
6 Aug 2026, 01:21
2,669
first reading
Engagement
21 posts held, back to 30 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 2 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
211.1%
avg views ÷ 2,680 subscribers
Avg views / post
5,660
12 posts measured
Reaction rate
0.046%
reactions ÷ views · ER floor
Posts in window
12
of 21 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 10 of 12 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 7 August 2026
Posts held
21 (30 June 2026 – 7 August 2026)
Views total
67,891
Reactions total
23
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
7 Aug 2026, 16:15 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Reaction mix
43 reactions across 14 posts, in 6 distinct kinds. The most used accounts for 46.5% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
20
46.5%
❤
8
18.6%
👍
7
16.3%
😁
4
9.30%
👎
3
6.98%
⚡
1
2.33%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 16 of the 21 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 48reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 21 most recent posts we hold, published 30 June 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
4.76%
1 of 21 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
1,010
over 1 measured post
Median views · rest
883
over 20 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
F7NfYUJCUneVcxY3XE9a
1
2 July 2026
2 July 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 21 most recent posts we hold, published 30 June 2026 to 7 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Франшиза сети кафе «Вилка Ложка»
• Стартовые инвестиции: от 15,6 млн рублей
• Выручка/мес.: от 5,7 млн рублей
• Чистая прибыль/мес.: от 670 000 рублей
• Срок окупаемости: от 2,5 лет
Три факта о «Вилка Ложка»:
1️⃣ «Вилка Ложка» работает в формате «доготовочного предприятия». Блюда готовит франчайзер на централизованной фабрике-кухне и поставляет во франчайзинговые точки уже готовыми или почти готовыми — в охлажденн…
Крупная сеть кофеен Coffee Way планирует открывать производства готовой еды по модели франчайзинга.
Она продает франшизу и в дополнение к кофейням бренда, и как отдельный бизнес. Действующим партнерам он обойдется дешевле, чем предпринимателям со стороны.
Подробнее — в материале «Forbes Франшиз»
@forbesfranchises
Бренд одежды Lime отказывается от франчайзинга. Компания намерена закрыть 14 последних франчайзинговых магазинов и сосредоточится на развитии фирменной розницы. Решение сети связано с пересмотром стратегии, утверждают в компании. Повлияло и снижением спроса на франшизы в сегменте магазинов одежды, полагают эксперты.
Подробнее — в материале «Forbes Франшиз»
@forbesfranchises
Сто крупнейших российских сетей общепита впервые за шесть лет по итогам I полугодия сократили совокупное количество точек — на 3%. 90% из них работают по франчайзингу. Средний чек растет, но рентабельность бизнеса падает, поэтому в перспективе сети продолжат уменьшаться, считают аналитики.
Кто и как сокращается, а кто продолжает рост — в материале «Forbes Франшиз»
@forbesfranchises
Франшиза сети онлайн-клиник Refresh Online
• Стартовые инвестиции: 990 000 рублей
• Выручка/мес: от 660 000 рублей
• Чистая прибыль/мес: от 160 000 рублей
• Срок окупаемости: 6 месяцев
Три факта о Refresh Online:
1️⃣Refresh Online — это онлайн-клиника превентивной медицины, которая предлагает программы по продлению здоровой жизни, консультации специалистов, отслеживание показателей здоровья, видеоуроки по темам кр…
Самыми выгодными торговыми франшизами в рейтинге Forbes 2026 года оказались сети продуктовых магазинов и салонов мебели. Первое не удивительно: еда стабильно продается в любых экономических условиях. Но и в непродовольственной рознице есть сильные игроки, которые получают хорошую выручку и окупают свои магазины даже в сложные для рынка времена.
Подробно о топ-5 франшиз рассказываем в фотогалерее
@forbesfranchises
Число просмотров и заявок на франшизы на Avito во II квартале оказалось на 6% выше, чем в первом, сообщили представители компании. В целом динамика рынка улучшается, признают другие эксперты. Но ситуация неравномерна: недорогой сегмент может даже расти, тогда как средний продолжает проседать. Но главное, чего они опасаются, это новых кризисов, способных погасить всплеск спроса.
Подробнее о ситуации — в материале «Fo…
Чем франшиза медицинской лаборатории интереснее инвестиций в недвижимость, что нужно предпринимателям для успеха в этом бизнесе, и каким будет его будущее — читайте в интервью гендиректора сети «KDL | Медскан» Михаила Беляковича «Forbes Франшизам»
@forbesfranchises
*Реклама, ООО «КДЛ ДОМОДЕДОВО-ТЕСТ»
F7NfYUJCUneVdT5SAKS9
Рынок франшиз в 2026 году изменился, но не умер. Расти на нем продолжают те, кто научился продавать франшизы новой аудитории — опытным предпринимателям и управленцам. Остальные продолжают «целиться» в покупателей, которые уже ничего не могут купить. Как это исправить, рассказывает в нашей рубрике «Инструкции» основатель Franch Global и Capipoint Coffee Сергей Дегтярев
@forbesfranchises
Основатели сети компьютерных клубов T-Arena идеально совпали в работе: опыт Романа Миронова в сфере услуг помогает найти подход к каждому клиенту, а медийность стендап-комика Евгения Чебаткова упрощает сотрудничество с известными брендами. В ситуации, когда конкурирующие клубы отличаются друг от друга «исключительно цветом стен», а реклама «в старом понимании» не работает, приходится искать новые пути к аудитории, ра…
Франшиза магазинов готовых блюд «Суши-Маркет»
• Стартовые инвестиции: 3,8 млн рублей
• Выручка/мес.: 2,3 млн рублей
• Чистая прибыль/мес.: 500 000 рублей
• Срок окупаемости: 14–18 месяцев
Три факта о «Суши-Маркете»:
1️⃣ Основатель «Суши-Маркета» Андрей Колмогоров уже владел сетью салонов мобильной связи, когда в 2010 году на волне популярности японской кухни решил открыть суши-магазин. Первое заведение он подарил …
Ювелирный дом MIUZ Diamonds открыл первый франчайзинговый магазин в столице Узбекистана. Помимо России, бренд также присутствует в Монголии, Казахстане и Беларуси. В ближайших планах — дальнейшее расширение за рубежом
@forbesfranchises
*Реклама, АО МЮЗ
F7NfYUJCUneVdSrYuY9N
🔥2
Showing the 12 most recent of 21 posts we hold for @forbesfranchises. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 102,320 of 1,151,006entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this
entry's latest reading, not the date you are reading this.
“Forbes Франшизы” (@forbesfranchises), 2,680 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/forbesfranchises.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.