Telegram RegisterThe public register of Telegram

Channel

Раневская про [около]маркетинг

@estkontact

On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Citations · Cite this entry

12,805subscribers

+178 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001177671070
TypeChannel
Username@estkontact
CreatedBetween 1 April 2018 and 30 June 2021— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live13 August 2026
Measurements held8
Confirmed unchanged1 time, most recently 13 August 2026
On Telegramt.me/estkontact

Growth

12,57312,80512,6896 August 2026 — 12,627 subscribers6 August 2026 — 12,618 subscribers8 August 2026 — 12,604 subscribers9 August 2026 — 12,588 subscribers10 August 2026 — 12,573 subscribers11 August 2026 — 12,712 subscribers12 August 2026 — 12,723 subscribers13 August 2026 — 12,805 subscribers6 August 202613 August 2026
8 measurements spanning 7 days, net +178. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 12,538–12,840 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
13 Aug 2026, 06:2712,805+82
12 Aug 2026, 04:2512,723+11
11 Aug 2026, 03:1612,712+139
10 Aug 2026, 04:5112,573-15
9 Aug 2026, 03:5312,588-16
8 Aug 2026, 00:4212,604-14
6 Aug 2026, 23:0812,618-9
6 Aug 2026, 16:0712,627first reading

Engagement

18 posts held, back to 27 March 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 16 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
39.5%
avg views ÷ 12,805 subscribers
Avg views / post
5,050
4 posts measured
Reaction rate
1.76%
reactions ÷ views · ER floor
Posts in window
4
of 18 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 6 August 2026
Posts held18 (27 March 20266 August 2026)
Views total20,210
Reactions total355
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken13 Aug 2026, 03:05 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
2m 35s
Average length
1m 18s

Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

1,648 reactions across 18 posts, in 7 distinct kinds. The most used accounts for 52.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
👍85752.0%
🔥45827.8%
31118.9%
👏120.728%
🤔50.303%
😁30.182%
🥰20.121%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 18 of the 18 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,648reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 18 most recent posts we hold, published 27 March 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
7
across the posts below
Posts paid on
6
of 18 we hold a reading for · 33%
Most on one post
2
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @estkontact. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 18 most recent posts we hold for this entry, published 27 March 2026 to 6 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

6 Aug 2026, 16:01 UTC≈4,610 views99 reactionsread 13 August 2026

Сижу на звонке с коллегой-маркетологом из Казахстана. Жалуется: реклама всё дороже, экономика не сходится. Первая моя реакция — меня коротит. У них там расширяющаяся вселенная рекламным каналов. А что у нас? Прямо в это время запускаем Google Ads на Россию через браузерные расширения — в одном проекте. Достаём аудиторию из MAX — в другом. Встали к кошмарам спиной и вообще не ноем. А потом выдыхаю и начинаю рассп

👍7021🔥6🤔2

28 Jul 2026, 09:33 UTC≈5,130 views78 reactionsread 13 August 2026

Маркетингу вернули маркетинг Смотрю на последние апдейты Директа — и вижу не список неудобств, а диагноз профессии директолога. Май. Персонализацию включили принудительно — система сама переписывает заголовки. Июнь. Запустили бета рекламу в MAX-каналах через Директ. Таргетинги широкие, только под холодную аудиторию. Июль. Текстово-графические объявления убрали — теперь Директ сам комбинирует твои 7 заголовков и 3

👍4923🔥5😁1

21 Jul 2026, 13:59 UTC≈5,170 views86 reactionsread 13 August 2026

Давайте пробовать новое Липкое ощущение, что проект стагнирует, возникает всякий раз, когда достигли KPI. Встречаемся на созвоне, фиксируем, что снова все молодцы — расходимся. Всем бы рукоплескать, но нет. Начинается зуд: «предложите новенькое», «давайте поштурмим, что ещё можно», «вы такие крутые, верим, что можете круче». Ты понимаешь, что новинки — это риски. И точно не хотела бы, чтобы в самолётах или поездах

👍48🔥306🤔2

20 Jul 2026, 15:22 UTC≈5,300 views92 reactionsread 13 August 2026

Стратегия выхода Самая опасная позиция по жизни — работать без стратегии выхода. В любых переговорах побеждает не тот, кто громче настаивает. Побеждает тот, кто первый может встать из-за стола. Нанимала СМО. Красавчик: цифры знает, команду строит, с продажами не воюет. На собеседовании разложила три года его карьеры — и увидела один паттерн. Каждый год бюджет резали, KPI меняли в моменте, обещания собственника пере

👍54🔥2711

25 Jun 2026, 06:55 UTC≈4,820 views36 reactions1 Starread 13 August 2026

Второсортный В школе мне не давались точные науки. На морально-волевых получала пятёрки, но точно помню, что это никогда не вызывало радости. Потом судьба занесла меня в мир технарей. Они обсуждали код, архитектуру данных, аналитику и шутили шутки, понятные только им. И у них те же проблемы, что и у всех. Их дразнили в школе, называли душнилами. Но потом случилась третья промышленная революция, и технари внезапно д

18👍11🔥5🥰2

19 Jun 2026, 15:41 UTC≈5,980 views108 reactionsread 13 August 2026

Самый важный навык в работе — нравиться другим людям. Допустимо пропустить все уроки жизни, кроме этого. В начале карьеры я работала в глянце. В первый день работы мне сказали: "Вика, тебе хана! Наши дизайнеры не любят новеньких" Следующий месяц Вика стояла на курилке с креативщиками, хотя сама не курю, и каждый день ходила с ними в магазин за жвачкой. Странный ритуал, но тем не менее. Надо ли говорить, что про

👍6634🔥8

11 Jun 2026, 13:45 UTC≈6,030 views107 reactionsread 13 August 2026

Аудитории не будет в MAX. Куда дальше? Кажется, за 5 лет калейдоскопа неудачных замен на поле должна была перевестись популяция тех, кто верит в чудо. Но нет. Мы всё ещё удивляемся, что вдруг оно не работает на iPhone. Моя позиция простая: работать надо с тем, что будет эффективно вдолгую. Глобальные медиапродукты всегда будут сильнее локальных. У них больше инвестиций, больше данных для обучения. Задача маркетолог

👍56🔥2724

4 Jun 2026, 11:04 UTC≈6,530 views25 reactionsread 13 August 2026

История как Вика из маркетинговых коммуникаций Сибура с помощью Claude Code сэкономила своей компании 2,5 млн ₽ в год на подрядчиках. История очень поучительная для агентств и директоров по маркетингу, которые ещё не распробовали, что такое Claude Code. Рекомендую почитать. Особенно если всё ещё кажется, что AI — это «ну тексты пописать». https://habr.com/ru/companies/sibur_official/articles/1039014/

12🔥9👏4

2 Jun 2026, 16:01 UTC≈6,370 views120 reactionsread 13 August 2026
Video

Когда ваш пиарщик будет показывать отчёт по статьям в штуках — кидайте ему этот выпуск. Статьи — это мелкая моторика. Реальные пиарщики режиссируют инфоповоды, чтобы СМИ приходили к вам, а не вы к ним. Вместе с Ольгой Песковой, профессором ВШЭ, обсуждаем: — скандалы вокруг Dodo и Nestlé — кейс Monochrome — феномен Telegram — как устроен современный PR Особенно рекомендую маркетологам, которые до сих пор считают

👍51🔥4325😁1

27 May 2026, 08:50 UTC≈6,930 views111 reactionsread 13 August 2026

Спасительная рутина В работе маркетолога всегда было много возни: цифры сведи, проанализируй, собери две одинаковые презентации для разных людей, вычитай ошибки. Это была лавина работы. Ты всегда был очень нужен. И очень занят. Нейронки огромное количество этой рутины убрали. И внезапно оказалось, что теперь я нужен не чтобы двигать таблички. Я нужен, чтобы принимать решения. А решения, сука, принимать сложно. И

🔥69👍348

14 May 2026, 16:59 UTC≈7,260 views127 reactions1 Starread 13 August 2026
Photo

Сегодня была в жюри премии Silver Mercury. Это как прет-а-порте для мира моды: смотришь, как кто-то тратит на флайт от 50 до 300 миллионов, а всё, что реально применимо у простых смертных, уносишь себе. Тренды, коллеги, следующие: Метрики маркетологам надо ставить Нельзя отдавать маркетологам метрики на самовыпас. В океане данных они путают себя и бизнес. Я сегодня видела всё: — рост среднего чека, не перекрывающ

👍67🔥4118👏1

12 May 2026, 09:34 UTC≈6,830 views101 reactionsread 13 August 2026

Общались с сотрудником на тему карьерного трека. Звучит аргумент: «У тебя понятный карьерный трек — ты маркетолог». А мне всё понятно примерно год. Потом полгода сижу и думаю: «Куда дальше?». Потом снова год понятно — и так по кругу. Самоопределение — это постоянная пересборка, постоянный кризис роли. Я была специалистом по рекламе, контент-маркетологом, медиапланером, маркетологом-стратегом, руководителем маркето

👍52🔥3712

Showing the 12 most recent of 18 posts we hold for @estkontact. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Citation-graph rank

Citation-graph rank — 98,972 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this entry's latest reading, not the date you are reading this.

“Раневская про [около]маркетинг” (@estkontact), 12,805 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/estkontact.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.