Telegram RegisterThe public register of Telegram

Channel

Breakfast Unit 🥞

@breakfast_unit

On this record: Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cite this entry

2,451subscribers

-37 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1001653020700
TypeChannel
Username@breakfast_unit
CreatedBetween 1 December 2021 and 30 April 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live12 August 2026
Measurements held4
Confirmed unchanged1 time, most recently 12 August 2026
On Telegramt.me/breakfast_unit

Growth

2,4512,5172,4846 August 2026 — 2,488 subscribers7 August 2026 — 2,517 subscribers10 August 2026 — 2,477 subscribers12 August 2026 — 2,451 subscribers6 August 202612 August 2026
4 measurements spanning 7 days, net -37. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 2,441–2,527 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
12 Aug 2026, 22:352,451-26
10 Aug 2026, 01:422,477-40
7 Aug 2026, 00:052,517+29
6 Aug 2026, 07:072,488first reading

Engagement

11 posts held, back to 21 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 2 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
38.0%
avg views ÷ 2,451 subscribers
Avg views / post
930
11 posts measured
Reaction rate
5.73%
reactions ÷ views · ER floor
Posts in window
11
of 11 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 7 August 2026
Posts held11 (21 July 20267 August 2026)
Views total10,234
Reactions total586
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 16:26 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
47s
Average length
12s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

586 reactions across 11 posts, in 5 distinct kinds. The most used accounts for 47.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
27847.4%
custom 525128723527317100010618.1%
custom 52920280452075527339416.0%
custom 52492058941215344237512.8%
335.63%

Custom emoji. 3 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 11 of the 11 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 586reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 11 most recent posts we hold, published 21 July 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

7 Aug 2026, 15:00 UTC196 views5 reactionsread 7 August 2026

🎉 Розыгрыш завершен! 🏆 Победители: 1. @karmasheva 🔍 Проверить результаты

2custom 52512872352731710002custom 52920280452075527331

6 Aug 2026, 10:08 UTC573 views74 reactionsread 7 August 2026
Photo

Breakfast Unit — 7 лет! 🥳 8 августа отмечаем день рождения, и по традиции подарки получаете — вы ❤️ Только в субботу во всех четырёх кофейнях пройдёт беспроигрышная лотерея для гостей. Мы подготовили 800 подарков — выиграет каждый! 🤩сертификаты, бонусы, напитки, стикеры и десерты от Breakfast Unit 🤩билеты на экскурсии и мастер-классы, а также дрип-кофе от Ingresso 🤩подарочные боксы от «Гуд Принт» 🤩стикерпаки от Рит

45custom 529202804520755273318custom 5249205894121534423101

3 Aug 2026, 12:10 UTC728 views32 reactionsread 7 August 2026
Video

🍒 Наша летняя коллаборация с SINICHKA в самом разгаре, и мы очень рады видеть, как быстро вы разбираете спешл и подарки! При заказе летних панкейков с черешней, кокосовым кремом и бурбонской ванилью вы получаете в подарок один из трёх бальзамов SINICHKA: вишня, кокос, ваниль Бальзамы стремительно заканчиваются, поэтому если хотели получить подарок — сейчас самое время 💛 Ждём вас во всех Breakfast Unit: 📍 Ленина,

15custom 529202804520755273312custom 52492058941215344235

31 Jul 2026, 15:01 UTC≈1,020 views228 reactionsread 7 August 2026
Photo

SINICHKA × BREAKFAST UNIT 🌸 Дарим косметичку с продуктами SINICHKA и сертификат на 5000 ₽ в Breakfast Unit Внутри набора: бамбуковые ватные палочки, масло-воск для кутикулы, бальзамы для губ и скраб для тела с ароматом ванили. Чтобы участвовать: 🍒 подпишитесь на каналы SINICHKA и Breakfast Unit 🍒поставьте реакцию на этот пост 🍒 нажмите кнопку «Участвовать» Победителя выберем случайным образом 7 августа и объяви

124custom 525128723527317100059custom 52920280452075527333110custom 52492058941215344234

30 Jul 2026, 13:09 UTC911 views27 reactionsread 7 August 2026
Photo

Добавляем лисички в любимые блюда пока сезон не закончился! 🧡

12custom 52492058941215344237custom 52920280452075527336custom 52512872352731710002

29 Jul 2026, 13:35 UTC912 views13 reactionsread 7 August 2026

🎉 Результаты розыгрыша: 🏆 Победитель: 1. Max (@maxmalygin) ✔️Проверить результаты

custom 524920589412153442385

29 Jul 2026, 06:33 UTC931 views28 reactionsread 7 August 2026
Photo

Черешня, кокос и ваниль — летняя коллаборация SINICHKA и Breakfast unit 🌸 Возьми лето с собой! Мы вдохновились ароматами бальзамов для губ и создали спешл: стопочка панкейков, кокосовый крем с бурбонской ванилью и много-много сочной черешни 🍒 При заказе этих панкейков дарим один из трёх бальзамов SINICHKA: вишня, кокос или ваниль. 📍Ждём во всех кофейнях Breakfast Unit в Екатеринбурге: Ленина, 48 | Банковский, 8 |

18custom 52492058941215344236custom 52512872352731710004

27 Jul 2026, 15:04 UTC962 views36 reactionsread 7 August 2026
Video

SINICHKA x BREAKFAST UNIT С 29 июля во всех кофейнях стартует новый спешл, при заказе которого вы получите один из трех бальзамов для губ от уральского бренда натуральной косметики Sinichka 🕊 Подробности в среду!

custom 5249205894121534423159custom 529202804520755273384

23 Jul 2026, 13:35 UTC≈2,270 views86 reactionsread 7 August 2026
Photo

Дарим билет на арт-фестиваль «Посреди нигде» 💛 Уже 1 августа в деревне Малый Турыш пройдёт самый тёплый фестиваль лета — с музыкой, искусством, полевым рестораном, мастер-классами, прогулками босиком по траве и настоящим уральским простором. На закате выступят «Бозоны Хиггса», Magic Marginal, «Японский кот», «Сова», «Сказание», Funk Power и секретный гость. Купить билет на фестиваль Мы разыгрываем один билет на

54custom 525128723527317100016custom 529202804520755273313custom 52492058941215344233

22 Jul 2026, 13:42 UTC884 views37 reactionsread 7 August 2026
Video

Вы всегда можете попросить у нас раскраску от Риты Хаак и цветные карандаши, даже если вам больше 10 лет — антистресс эффект гарантирован 🖍️🫟

custom 525128723527317100018custom 5249205894121534423874

21 Jul 2026, 11:52 UTC847 views20 reactionsread 7 August 2026
Photo

Из цветочков мы сделали стикеры, чтобы вы украшали свои телефоны, ноутбуки и всё, что захочется! Купить их можно в любой кофейне 🩷 А еще теперь наши подарочные сертификаты стали еще наряднее 🌸🌼🌸🌼

custom 52492058941215344239custom 52512872352731710005custom 529202804520755273351

Showing the 11 most recent of 11 posts we hold for @breakfast_unit. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Citation-graph rank

Citation-graph rank — 73,115 of 1,478,351entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this entry's latest reading, not the date you are reading this.

“Breakfast Unit 🥞” (@breakfast_unit), 2,451 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/breakfast_unit.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.