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А можно попроще?

@zakon_kontenta

On this record: Topic · Growth · Engagement · Reactions · Stars · Posts · Polls · Citations · Cite this entry

2,890subscribers

-28 since we began measuring on 5 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1002591619579
TypeChannel
Username@zakon_kontenta
CreatedBetween 1 March 2025 and 31 July 2025 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live17 September 2026
Measurements held14
Confirmed unchanged1 time, most recently 17 September 2026
On Telegramt.me/zakon_kontenta

Topic

Education — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 20 August 2026 and assigned it the closest of 31 fixed categories, at 96% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

2,8902,9212,905.55 August 2026 — 2,918 subscribers6 August 2026 — 2,918 subscribers9 August 2026 — 2,917 subscribers12 August 2026 — 2,921 subscribers16 August 2026 — 2,916 subscribers20 August 2026 — 2,912 subscribers23 August 2026 — 2,909 subscribers26 August 2026 — 2,899 subscribers29 August 2026 — 2,898 subscribers1 September 2026 — 2,896 subscribers5 September 2026 — 2,891 subscribers10 September 2026 — 2,894 subscribers14 September 2026 — 2,893 subscribers17 September 2026 — 2,890 subscribers5 August 202617 September 2026
14 measurements spanning 43 days, net -28. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 2,885–2,926 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
17 Sept 2026, 21:172,890-3
14 Sept 2026, 03:582,893-1
10 Sept 2026, 14:162,894+3
5 Sept 2026, 04:202,891-5
1 Sept 2026, 02:572,896-2
29 Aug 2026, 12:582,898-1
26 Aug 2026, 20:332,899-10
23 Aug 2026, 20:232,909-3
20 Aug 2026, 04:022,912-4
16 Aug 2026, 18:472,916-5
12 Aug 2026, 23:172,921+4
9 Aug 2026, 20:112,917-1
6 Aug 2026, 05:042,918no change
5 Aug 2026, 22:022,918first reading

Engagement

18 posts held, back to 2 September 2025 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 2 pages of Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 18 posts for this entry, the most recent from 13 July 2026. An engagement rate over an empty window would be a number about nothing.

Reaction mix

964 reactions across 18 posts, in 14 distinct kinds. The most used accounts for 41.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤40341.8%
🔥23424.3%
👍17918.6%
🙈575.91%
😁293.01%
🍾181.87%
🥰131.35%
😎121.24%
custom 537519190068692781450.519%
✍40.415%
🤔40.415%
🫡30.311%
🤷‍♂20.207%
👀10.104%

Custom emoji. One row above is a Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The count beside it is Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 18 of the 18 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 964 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 18 most recent posts we hold, published 2 September 2025 to 13 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
34
across the posts below
Posts paid on
10
of 18 we hold a reading for · 56%
Most on one post
25
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @zakon_kontenta. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 18 most recent posts we hold for this entry, published 2 September 2025 to 13 July 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

13 Jul 2026, 16:06 UTC684 views75 reactions1 Starread 7 August 2026
Photo

Как вернуться в соцсети после долгого перерыва Когда-то мы написали пост о том, как не надо возвращаться в соцсети после долгого отсутствия. В списке плохих вариантов было классическое: Друзья! Вы заметили, что меня давно не было. Но теперь я снова с вами и буду радовать вас полезными постами. Потом мы сами надолго пропали. Очень предусмотрительно с нашей стороны — теперь можно проверить собственные советы на прак…

🙈34❤16😎12🔥7👍5custom 53751919006869278141

31 Mar 2026, 18:30 UTC≈1,570 views93 reactionsread 7 August 2026
Photo

C кем вам на самом деле придется конкурировать за рабочие места Мы закончили преподавать курс про госсектор и крупный бизнес в новых медиа студентам 3 курса Высшей школы экономики. Этим ребятам столько лет, сколько нашим старшим детям. И там где они учились, мы преподавали, в прямом и переносном. Но это их резюме будут рассматривать наравне с вашими через год-другой. На самом деле — уже. Это они наступают нам с в…

❤43👍35🔥12✍3

4 Mar 2026, 08:45 UTC≈1,700 views62 reactions1 Starread 7 August 2026

Брови, НДС и мастермайнды: в чем проблема мультиэкспертности Есть эксперты, которые совмещают несколько направлений. Кто-то ищет дополнительный заработок, кто-то честно пробует новое, кто-то просто живет жизнь и показывает это в соцсетях. Проблема не в том, что один человек делает разное. Плохо, когда в ленте это выглядит как поиск своего направления. Каждое из которых не в порядке. Какие риски у такой стратегии ❌…

👍27❤20🔥14😁1

13 Feb 2026, 14:13 UTC≈2,070 views86 reactions1 Starread 7 August 2026

Про дыхание маткой, мандалы и чистку рода Пост в основном для женщин. К мужчинам другие вопросы — оставим для следующей пятницы Если вы твердый эксперт, руководитель в пиаре или редакции, на госслужбе или при должности, не транслируйте сомнительные в консервативном смысле женские практики. Даже если они вам правда помогают. Что не стоит освещать в соцсетях для экспертности и карьеры ❌ Ритуалы на деньги, любовь и ус…

❤38😁20🔥15👍8🤔3🫡2

3 Feb 2026, 13:34 UTC≈2,480 views82 reactionsread 7 August 2026
Photo

Котики, темщики и культура отмены С января мы преподаем медиакоммуникации в Высшей школе экономики. У нас третий курс, молодые, активные и полные сил студенты — наша и ваша смена в новых медиа. Дали им после первой лекции домашку Придумать ведомство, расписать цели, структуру и бюджет его пресс-службы. С разрешения авторов публикуем несколько названий и тезисов. Конечно, мы прочитали их посылы между строк Заметил…

🔥42❤18👍13😁7🤔1🤷‍♂1

29 Jan 2026, 09:34 UTC≈2,310 views6 reactions1 Starread 7 August 2026
Poll

В какой сфере вы работаете?

  1. Пиар24%
  2. Эксперт или бизнес19%
  3. Госслужба22%
  4. СММ и тексты32%
  5. Что-то другое21%

The shares total 118%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

🥰4✍1🔥1

29 Jan 2026, 09:33 UTC≈1,900 views9 reactions1 Starread 7 August 2026
Poll

Что вам интереснее читать в этом канале?

  1. Про контент62%
  2. Про пиар37%
  3. Личные инсайты32%
  4. Рабочая кухня35%

The shares total 166%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

❤5🔥3👀1

28 Jan 2026, 18:02 UTC≈2,960 views74 reactions1 Starread 7 August 2026
Photo

Я надеюсь никогда не стать тем пиарщиком, который свысока смотрит на людей Руководитель пресс-службы Минцифры России Мария Мезенцева рассказала Асе Власовой о том, как попала в пиар, выстраивает коммуникации министерства и ищет новые смыслы. Смотрите в новом выпуске подкаста «ИТ-гость iTrend». ➡️ VK Video ➡️ YouTube Что там интересного ✔️ Почему пресс-служба Минцифры отказалась от пресс-релизов ✔️ Как находить общ…

❤37🔥18👍10🍾8🤷‍♂1

31 Dec 2025, 11:54 UTC≈2,890 views80 reactionsread 7 August 2026

А можно отмечать Новый год В этом году появился наш канал «А можно попроще?». Не самое большое из наших достижений в 2025, но самое долгожданное. Параллельно мы продолжали рулить Маша Мезенцева — в пресс-службе Минцифры Катя Мирошкина — в соцсетях Госуслуг Писать об итогах уже не хочется, год был непростой, но интересный. Много выступали на лучших площадках, стали преподавателями ВШЭ, консультировали госкорпорации,…

❤41🔥20🍾10🥰7custom 53751919006869278142

26 Dec 2025, 13:54 UTC≈2,620 views74 reactionsread 7 August 2026

Заканчивайте с дурацкими прогревами Все видели этих экспертов, у которых в сторис интриги, тайны и кликбейт. Вот я в банке, а что я здесь делаю в конце года — скоро узнаете. А у меня утром произошло что-то, о чем я пока не расскажу, но скоро поделюсь. Я долго вынашивал эту идею и вот, наконец, готов рассказать. Следите за моими историями. Я приняла очень важное решение. А какое именно — пока секрет. Сегодня у ме…

❤57🙈14🔥2🫡1

30 Sept 2025, 12:01 UTC≈8,470 views33 reactions1 Starread 7 August 2026
Photo

Конспект лекции на РИФ-2025 Про сложные темы в соцсетях 25 октября выступили на Российском-интернет-форуме. Полная запись лекции 📌 10 главных тезисов из доклада Кати Мирошкиной Какие темы сложные Так мы условно называем те, где нужно рассказывать про заумные документы и нормы, которые касаются важных решений обычных людей. Где не всегда уместны тренды, мемы и котики. И где решает не трафик. Кто делает такой конте…

👍18🔥8❤6😁1

25 Sept 2025, 14:30 UTC≈2,540 views34 reactions25 Starsread 7 August 2026
Photo

▶️ После 17:30 (мск) присоединяйтесь к онлайн-трансляции сессии Марии Мезенцевой «Есть ли жизнь после PR? Альтернативные карьеры для пиарщиков». Поговорим о том, надо ли менять работу, и если да, то как построить карьеру за пределами индустрии. А если кто-то прямо сейчас на РИФе лично — приходите в зал «Лебединое озеро», всем рады :) ➡️ Смотреть трансляцию @zakon_kontenta #РИФ

❤13🔥12👍9

Showing the 12 most recent of 18 posts we hold for @zakon_kontenta. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Polls

The 2 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

29 Jan 2026, 09:34 UTCAnonymous Poll374 voters

В какой сфере вы работаете?

  1. Пиар24%
  2. Эксперт или бизнес19%
  3. Госслужба22%
  4. СММ и тексты32%
  5. Что-то другое21%

The shares total 118%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

29 Jan 2026, 09:33 UTCAnonymous Poll250 voters

Что вам интереснее читать в этом канале?

  1. Про контент62%
  2. Про пиар37%
  3. Личные инсайты32%
  4. Рабочая кухня35%

The shares total 166%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 18 most recent posts we hold, published 2 September 2025 to 13 July 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Mentions

Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 17 September 2026 — this entry's latest reading, not the date you are reading this.

“А можно попроще?” (@zakon_kontenta), 2,890 subscribers as measured 17 September 2026. Telegram Register, tgregister.com/channel/zakon_kontenta.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.