4 measurements spanning 7 days, net +4. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1,379–1,387 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
13 Aug 2026, 08:58
1,385
-1
10 Aug 2026, 02:52
1,386
+6
6 Aug 2026, 21:28
1,380
-1
6 Aug 2026, 15:50
1,381
first reading
Engagement
14 posts held, back to 3 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 pageof Telegram’s post history, 20 posts per page.
ERR · 30 days
31.8%
avg views ÷ 1,385 subscribers
Avg views / post
440
9 posts measured
Reaction rate
3.28%
reactions ÷ views · ER floor
Posts in window
9
of 14 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 5 August 2026
Posts held
14 (3 July 2026 – 5 August 2026)
Views total
3,964
Reactions total
130
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
6 Aug 2026, 15:50 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Reaction mix
207 reactions across 14 posts, in 8 distinct kinds. The most used accounts for 36.7% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
76
36.7%
❤
66
31.9%
👍
35
16.9%
❤🔥
10
4.83%
👏
7
3.38%
🏆
6
2.90%
💯
5
2.42%
👀
2
0.966%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 14 of the 14 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 207reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 14 most recent posts we hold, published 3 July 2026 to 5 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Advertising
Ad load
7.14%
1 of 14 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
450
over 1 measured post
Median views · rest
459
over 13 measured posts
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Advertising tokens recorded on this entry
erid
Posts
First seen
Last seen
2VtzqvXo7pu
1
7 July 2026
7 July 2026
A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.
Measured over the 14 most recent posts we hold, published 3 July 2026 to 5 August 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Рекламный рынок уже начал перестраиваться
На фоне новостей вокруг Telegram и обсуждений возможного перераспределения рекламных бюджетов РБК поговорил с участниками рынка о том, что происходит с рекламой на платформе уже сейчас.
Своим взглядом поделился Сергей Васильев, управляющий директор DIGITAL TWIGA:
«Мы ожидаем перераспределение бюджетов, а не их исчезновение. Часть инвестиций перейдет в VK, Max, Rutube и эко…
TWIGA стала спонсором футбольного клуба Монако 🦒
Наблюдательные друзья прислали нам форму футбольного клуба «Монако». Похоже, ее титульный спонсор — клуб-ресторан TWIGA в одноименном городе-государстве кстати, ресторан, по слухам, принадлежит девушкам из России . Приятно встретить знакомое название в неожиданном контексте
Если вам тоже где-то встретится TWIGA — присылайте. Будем собирать коллекцию!
#TWIGAEverywher…
Автоматизация сама по себе не является целью — она становится инструментом, когда помогает бизнесу видеть полную и достоверную картину для принятия решений.
В одном из последних проектов команда SENSU (часть группы TWIGA) построила для группы компаний ИДС Боржоми единую модель управленческого учета по методике МСФО и автоматизировала консолидацию по всем юридическим лицам.
Вместо разрозненных систем и ручной работы…
Сегодня — День PR-специалиста. Поздравляем команду TWIGA PR и всех коллег по индустрии!
Вместе мы развиваем коммуникационный рынок, задаем новые стандарты профессии и создаем проекты, которые делают отрасль сильнее и заметнее.
За годы работы агентство TWIGA PR собрало внушительный список достижений:
▫Уже два года подряд — 2-е место в коммуникационном рейтинге НР2К.
▫ Cannes Lions — бронза за проект «Самое длинное …
Как говорить о деликатной проблеме так, чтобы тебя услышали?
Большинство брендов в категории препаратов для лечения аденомы простаты говорит языком симптомов и медицинских терминов. Но рациональные сообщения перестали вовлекать аудиторию.
В новом проекте для препарата «Афалаза» команда ZDRAVPUNKT вместе с T-16 PRO.Solutions пошла другим путем.
Главным образом кампании стала рыбалка. Пока один герой спокойно ждет у…
Хорошая идея — это уже не только про креатив
Что сегодня действительно работает и за что награждают бренды — обсудили на мероприятии CMO Club Russia Cannes & Rosé
Собрали выводы, которые, кажется, лучше всего описывают, как меняется индустрия:
▫Сильные бренды побеждают не одной кампанией, а последовательностью. Доверие строится годами — через единый стиль и качественную коммуникацию.
▫Креатив должен приносить резу…
За внимание автопокупателя сегодня конкурируют не только автобренды
Галина Аникина, коммерческий директор TWIGA CG и управляющий директор MEDIA FIRST поделилась с автомобильным журналом NaAvtotrasse взглядом на то, как изменился портрет современного покупателя автомобиля.
▫Сегодня можно выделить три основные аудитории: 1. покупатели премиальных автомобилей, 2. те, кто ищут предложение по самой низкой цене на вторич…
Уже на следующей неделе 23 июля встречаемся на CANNES LIONS & ROSÉ: CMO CLUB VIEW
Среди спикеров:
• Карина Оганджанян — официальный представитель Cannes Lions в России, сооснователь TWIGA CG;
• Александр Сироватский — вице-президент по стратегии Media Instinct Group, генеральный директор Media Instinct Prime;
• Алена Конурина — CMO Сбер GigaChat;
• Константин Беляков — экс-креативный директор S7 Airlines;
• Влад Си…
Как сегодня меняется фарм-маркетинг?
Фарма остается одним из крупнейших рекламодателей, но подходы к коммуникациям уже совсем не те, что несколько лет назад.
В новом интервью РИР Александр Оганджанян, председатель совета директоров TWIGA CG и сопредседатель Комитета фарм-коммуникаций АКАР, рассказал о главных изменениях на рынке.
Обсудили:
➡️ почему рынок вырос почти на 20% уже в первом квартале;
➡️ как рекламные…
TWIGA CG · Маркетинговый дайджест · Июнь 2026
Собрали главное, что произошло в российской индустрии маркетинга и рекламы в июне 2026.
Тренд месяца: MAX превращается в самостоятельную рекламную экосистему. Число рекламодателей, размещающих интеграции у блогеров, за январь–май выросло в 18 раз, объём расходов — в 37 раз. Ежедневная аудитория превысила 87 млн человек (125 млн пользователей). Прогноз рекламы в MAX на 2…
🎨 Почему «несовершенный» креатив работает лучше идеальной картинки?
Когда качественный визуал можно создать за несколько минут с помощью ИИ, безупречность перестает быть конкурентным преимуществом. В новой колонке Родион Ткачев, креативный директор TWIGA INTERACTIVE, рассказывает, как брендам выстраивать коммуникацию в эпоху генеративного ИИ.
📎 Подробнее — на Sostav.
#TWIGAINTERACTIVE #Sostav
Что действительно привезли из Канн? Узнаем 23 июля
Партнерское мероприятие, которое стоит вашего внимания — 23 июля в Москве пройдет встреча CMO Club Russia — CANNES LIONS & ROSÉ: CMO CLUB VIEW.
В программе:
• разбор самых ярких кейсов Cannes Lions 2026;
• ключевые тренды, которые будут определять индустрию в ближайшие годы;
• экспертный взгляд на фестиваль и его главные инсайты;
• обсуждение того, как мировые иде…
👍3❤2🔥2
Showing the 12 most recent of 14 posts we hold for @twigacg. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank
Citation-graph rank — 167,698 of 1,169,250entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Mentions
Named by 2 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this
entry's latest reading, not the date you are reading this.
“TWIGA Channel” (@twigacg), 1,385 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/twigacg.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.