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Channel

ТВОЙ ДОМ

@tvoydom_official

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Advertising · Posts · Polls · Citations · Cite this entry

30,993subscribers

-1,391 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 10,000–31,623.

Register entry

Telegram ID-1001678952833
TypeChannel
Username@tvoydom_official
DescriptionОфициальный аккаунт сети гипермаркетов Твой Дом tvoydom.ru Служба поддержки: @tvoydomru 💚 #QBZOJ
Created27 February 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live26 September 2026
Measurements held35
Confirmed unchanged1 time, most recently 26 September 2026
On Telegramt.me/tvoydom_official

Topic

Other / unclassifiable — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 9 September 2026 and assigned it the closest of 31 fixed categories, at 54% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

30,99332,38431,688.56 August 2026 — 32,384 subscribers6 August 2026 — 32,333 subscribers7 August 2026 — 32,291 subscribers9 August 2026 — 32,249 subscribers10 August 2026 — 32,224 subscribers11 August 2026 — 32,177 subscribers12 August 2026 — 32,138 subscribers13 August 2026 — 32,094 subscribers14 August 2026 — 32,060 subscribers16 August 2026 — 32,108 subscribers17 August 2026 — 32,060 subscribers18 August 2026 — 32,019 subscribers19 August 2026 — 31,973 subscribers20 August 2026 — 31,953 subscribers21 August 2026 — 31,914 subscribers23 August 2026 — 31,865 subscribers24 August 2026 — 31,815 subscribers25 August 2026 — 31,785 subscribers26 August 2026 — 31,765 subscribers27 August 2026 — 31,744 subscribers28 August 2026 — 31,712 subscribers29 August 2026 — 31,672 subscribers30 August 2026 — 31,655 subscribers31 August 2026 — 31,629 subscribers1 September 2026 — 31,587 subscribers2 September 2026 — 31,562 subscribers3 September 2026 — 31,496 subscribers5 September 2026 — 31,457 subscribers9 September 2026 — 31,373 subscribers11 September 2026 — 31,313 subscribers13 September 2026 — 31,271 subscribers15 September 2026 — 31,160 subscribers17 September 2026 — 31,109 subscribers19 September 2026 — 31,041 subscribers26 September 2026 — 30,993 subscribers6 August 202626 September 2026
35 measurements spanning 52 days, net -1,391. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 30,784–32,593 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)SubscribersChange
26 Sept 2026, 18:0230,993-48
19 Sept 2026, 14:2031,041-68
17 Sept 2026, 03:3931,109-51
15 Sept 2026, 01:4231,160-111
13 Sept 2026, 14:3631,271-42
11 Sept 2026, 16:4031,313-60
9 Sept 2026, 06:3931,373-84
5 Sept 2026, 23:5731,457-39
3 Sept 2026, 23:3831,496-66
2 Sept 2026, 12:2531,562-25
1 Sept 2026, 14:2431,587-42
31 Aug 2026, 13:4531,629-26
30 Aug 2026, 13:0431,655-17
29 Aug 2026, 16:1531,672-40
28 Aug 2026, 13:4231,712-32
27 Aug 2026, 15:4731,744-21
26 Aug 2026, 18:4631,765-20
25 Aug 2026, 22:0631,785-30
24 Aug 2026, 22:3731,815-50
23 Aug 2026, 09:1531,865first reading

Engagement

127 posts held, back to 3 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 91 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
6.64%
avg views ÷ 30,993 subscribers
Avg views / post
2,060
49 posts measured
Reaction rate
0.571%
reactions ÷ views · ER floor
Posts in window
49
of 127 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 3 October 2026
Posts held127 (3 August 2026 – 3 October 2026)
Views total100,897
Reactions total576
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken3 Oct 2026, 14:58 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈7,160
Videos
≈606
Links
≈2,230

Lifetime counters from Telegram’s own channel header, read 3 October 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
3m 46s
Average length
57s

Measured directly from 4 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

1,669 reactions across 123 posts, in 6 distinct kinds. The most used accounts for 50.0% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
❤83450.0%
👍43225.9%
🔥36221.7%
🥰291.74%
👏90.539%
😍30.18%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 127 of the 127 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,727 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 127 most recent posts we hold, published 3 August 2026 to 3 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
1
across the posts below
Posts paid on
1
of 127 we hold a reading for · 0.8%
Most on one post
1
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @tvoydom_official. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 127 most recent posts we hold for this entry, published 3 August 2026 to 3 October 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Advertising

Ad load
0.787%
1 of 127 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
2,180
over 1 measured post
Median views · rest
2,210
over 126 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2SDnjePAhC7121 September 202621 September 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 127 most recent posts we hold, published 3 August 2026 to 3 October 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

3 Oct 2026, 11:05 UTC787 views7 reactionsread 3 October 2026
Photo

Осень — идеальное время для красивой сервировки 🍂 Посуда в тёплых природных оттенках, блюда в форме листьев и тыкв, уютные формы для запекания — детали, которые добавляют дому то самое осеннее настроение. Тарелка закусочная Portmeirion Ботанический сад ароматное облако, 20 см Блюдо для горячего Bordallo Pinheiro с крышкой Тыква, 1,5 л Блюдо сервировочное Annaluma Vegetable овальное, 40х23 см Форма для запекания …

❤3👍2🔥2

3 Oct 2026, 09:03 UTC≈1,050 views16 reactionsread 3 October 2026
Photo

Картофель с грибами в горшочках — тот самый вкус уютного октября Когда за окном становится прохладнее, хочется чего-нибудь горячего, ароматного и по-домашнему вкусного. Сохраняйте простой рецепт для осеннего ужина. Ингредиенты на 4 порции: 🥔 картофель — 700 г 🍄‍🟫 шампиньоны — 400 г 🧅 репчатый лук — 1 шт. 🥛 сливки 10–20% — 250 мл 🧀 сыр — 120 г 🧈 сливочное масло — 30 г 🧂 соль, перец и любимые травы — по вкусу Готови…

❤6👍6🔥4

2 Oct 2026, 15:02 UTC≈1,520 views13 reactionsread 3 October 2026
Photo

Вишлист пятницы 🍂 Формула идеального вечера проста: горячее какао + кружка, которая рискует стать любимой + мягкий плед + тёплые тапочки. А если осень решила слишком активно напомнить о себе — подключаем обогреватель 🔥 ♥️ Подписаться на сообщество в МАХ

❤6👍5🔥2

2 Oct 2026, 11:02 UTC≈1,700 views13 reactionsread 3 October 2026
Photo

Порядок дома — с выгодой 💚 Скидки до 65% на хозяйственные товары в «Твой Дом»! Всё необходимое для чистоты, уборки и домашнего порядка — по приятным ценам. Успейте воспользоваться предложением — акция действует до 30.11. ♥️ Подписаться на сообщество в МАХ

❤6👍5🔥2

1 Oct 2026, 16:01 UTC≈1,980 views13 reactionsread 3 October 2026
Photo

🍺 Октябрь? Нет, Октобер! Собрали подборку безалкогольного пива для тех, кто хочет поддержать атмосферу Октоберфеста: холодная кружка, крендель, немецкий вайб — всё по канону. Только без утреннего «зачем я вчера…». Можно пробовать разные сорта, выбирать фаворита и смело говорить «ещё по одной!» 🍻 Всю подборку ищите в гипермаркете «Твой Дом» 💚 ♥️ Подписаться на сообщество в МАХ

❤8👍3🔥2

1 Oct 2026, 09:01 UTC≈2,060 views10 reactionsread 3 October 2026
Photo

✨ Выгодные находки этой недели Кошелёк просил передать: пора тратить с умом 😏 Поэтому не стесняемся — начинаем экономить уже сейчас: Обогреватель уличный Твой Дом инфракрасный с сенсором 22х22х110 см Кастрюля Kitchenstar Elit model 24 см Набор чайный French garden Ирисы, 4 предмета Генератор бензиновый Garden Fox 3,5 kW HY3800C/D Комплект садовой мебели Твой Дом бронза 3 предмета ♥️ Подписаться на сообщество в…

❤6👍2🔥2

30 Sept 2026, 13:03 UTC≈2,150 views14 reactionsread 3 October 2026
Photo

Почему ванная выглядит неаккуратно, даже когда в ней чисто? Дело не всегда в уборке. Иногда ощущение беспорядка создают детали, к которым мы настолько привыкли, что просто перестаём их замечать. Вот 5 самых частых 👇 1. Хранение без системы Тюбики у раковины, фен на стиральной машине, бытовая химия у ванны. Чем больше вещей остаётся на открытых поверхностях, тем «шумнее» выглядит интерьер. Спрячьте запасы, а для е…

❤10👍2🔥2

30 Sept 2026, 11:00 UTC≈2,040 views11 reactionsread 3 October 2026
Photo

☕️Бизнес-завтрак с фабрикой Dienne в Neopolis Casa Приглашаем вас на закрытую встречу с представителями итальянской фабрики Dienne! Более 20 лет Dienne создает диваны для ежедневного сна, объединяя комфорт с изысканным дизайном. Фабрика участвует в международных выставках, например таких, как Salone del Mobile Milano. Модели диванов занимают призовые места премии ARCHIPRODUCTS и других конкурсов. В программе: • пр…

❤6👍3🔥2

29 Sept 2026, 10:04 UTC≈2,130 views11 reactionsread 3 October 2026
Photo

🔥 Товары недели со скидками до 50%! В гипермаркете «Твой Дом» — новая подборка выгодных предложений: 🥩 мясные деликатесы 🍅 сезонные фрукты и овощи 🧀 молочные продукты Заглядывайте за любимыми продуктами и открывайте новые — сейчас особенно выгодно ✨ 👉 Вся подборка товаров недели — по ссылке ♥️ Подписаться на сообщество в МАХ

❤5👍4🔥2

28 Sept 2026, 16:03 UTC≈2,150 views13 reactionsread 2 October 2026
Photo

В прошлом посте мы разобрались, откуда из дома уходит тепло. И одно из таких мест — окна. Сделать эту зону уютнее помогут правильно подобранные плотные шторы 🍂 В студии текстильного дизайна DECORA в «Твой Дом» знают о шторах всё: компания работает с текстилем с 2006 года, а в ассортименте — более 20 000 вариантов тканей со всего мира. Дизайнеры помогут подобрать решение под ваш интерьер, рассчитают стоимость проект…

❤8🔥3👍2

28 Sept 2026, 14:02 UTC≈2,100 views13 reactionsread 1 October 2026
Photo

«Дом дышит холодом»: 7 мест, откуда уходит тепло 🏠🍂 Конец сентября — тот самый период, когда на улице уже по-осеннему холодно, а отопление ещё не включили. И именно сейчас особенно хорошо чувствуется, откуда в доме тянет холодом. Сквозняк от окна, холодный пол у балкона или прохладная стена — дело может быть не только в отсутствии отопления. Проверьте эти 7 мест — возможно, часть тепла просто незаметно уходит из до…

❤9👍2🔥2

Showing the 12 most recent of 127 posts we hold for @tvoydom_official. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Polls

The 6 most recent of 10 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

25 Sept 2026, 16:11 UTCAnonymous Poll121 voters

А вы были на дегустации в «Твой Дом»? 😋

  1. Да, всегда интересно попробовать что-то новое16%
  2. Если вижу дегустацию - всегда подхожу21%
  3. Еще ни разу не попадал, но хочу64%

Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.

22 Sept 2026, 16:02 UTCAnonymous Poll132 voters

А какая осень у вас?

  1. Уют: плед, чай, лампа 🕯28%
  2. Грусть: темно и мокро 🌧23%
  3. Всё сразу, зависит от дня 🤷40%
  4. Просто жду зиму ❄️12%

The shares total 103%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

20 Sept 2026, 13:43 UTCAnonymous Poll137 voters

Какой аромат осени — ваш?

  1. ☕ Кофе — тёплый и уютный36%
  2. 🍁 Кленовый сироп — сладкий и согревающий21%
  3. 🍊 Цитрус — свежий и бодрящий18%
  4. 🪵 Пало санто — древесный и спокойный27%
  5. 🖤 Чёрный перец — пряный и насыщенный14%

The shares total 116%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

4 Sept 2026, 16:07 UTCAnonymous Poll125 voters

🍂 Что для вас официально означает: «Осень началась»?

  1. 🕯 Зажигаю свечи и включаю тёплый свет6%
  2. 🛋 Достаю пледы и превращаю дом в кокон4%
  3. ☕ Чай, выпечка и что-нибудь с корицей19%
  4. 🍁 Срочно хочется обновить интерьер6%
  5. 🌧 Никуда не выхожу. Я теперь домашний человек9%
  6. 😎 Какая осень? Я ещё мысленно в августе57%

Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.

31 Aug 2026, 13:24 UTCAnonymous Poll51 voters

Голосуйте, если было:

  1. ☀️ Выезжали на дачу чаще пяти раз61%
  2. 🍉 Съели арбуз - и угадали, спелый65%
  3. 🌿 Посадили что-то, и оно выросло (даже если не то, что планировали)47%
  4. 🪑 Купили садовую мебель и ни разу не пожалели4%
  5. 💚 Покупали в гипермаркете «Твой Дом» летние товары29%

The shares total 206%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

29 Aug 2026, 09:09 UTCAnonymous Poll129 voters

🛒 На что устроим скидки в сентябре?

  1. 🍳 Посуда и товары для кухни40%
  2. 🛋 Мебель и декор20%
  3. 💡 Освещение19%
  4. 🧹 Товары для дома и уборки29%
  5. 🔧 Инструменты15%
  6. 🌿 Сад и дача26%
  7. 🥫 Продукты45%
  8. 🧺 Текстиль для дома38%

The shares total 232%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 127 most recent posts we hold, published 3 August 2026 to 3 October 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 26 September 2026 — this entry's latest reading, not the date you are reading this.

“ТВОЙ ДОМ” (@tvoydom_official), 30,993 subscribers as measured 26 September 2026. Telegram Register, tgregister.com/channel/tvoydom_official.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.