21 Jan 2026, 10:30 UTC≈15,000 views145 reactionsread 8 August 2026 Photo
What Not to Change in Your Mini App in January — Part 2
In Part 1, we talked about entry flows, Rewarded logic, and monetization density.
There are a few more things that tend to break working products in January more often than help them grow.
4️⃣Core product mechanics
In January, it’s easy to draw the wrong conclusions if you change the foundation of the product.
User behavior does change — but not because the me…
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14 Jan 2026, 09:41 UTC≈14,200 views33 reactionsread 8 August 2026 Photo
What Not to Change in Your Mini App in January — Part 1
After the holidays, there’s often a strong urge to “improve something.”
Update the mechanics, tweak the UX, adjust monetization — simply because it’s a new year.
✔️ In January, this is one of the most common mistakes.
January is not the time for sharp changes.
User behavior becomes more stable, and product flows are easier to read than in the noise of December.…
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31 Dec 2025, 10:10 UTC≈4,230 views43 reactionsread 8 August 2026 Photo
🎄We’d like to wish you a Happy New Year from the TADS team.
💫 We hope 2026 brings you interesting challenges and ambitious projects.
We’d be glad if the new year gives us a chance to work together.
Best wishes,
TADS Team
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30 Dec 2025, 07:06 UTC≈3,860 views10 reactionsread 8 August 2026 Photo
❄️ Ahead of 2026: a quick reminder for advertisers
There are just a few days left until the end of the year —
a good moment to calmly test hypotheses before 2026.
Right now in Mini Apps:
— traffic is high,
— data accumulates quickly,
— reactions to changes in creatives and flows are easy to read.
Until January 1, TADS is offering a New Year bonus:
+10% added to your ad budget on top-ups from $500.
🏷 Promo code: T…
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24 Dec 2025, 07:46 UTC≈3,060 views19 reactionsread 8 August 2026 Photo
🎄How to Prepare Your Mini App for January Traffic: A Publisher Checklist
Many teams make the same mistake every year:
they assume January is a slowdown.
It isn’t.
🟢January brings a different type of activity.
During holidays and long weekends, users spend more time on Telegram.
They return to Mini Apps more often, stay longer inside the product, and interact with mechanics more calmly.
For Mini Apps, this isn’t …
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19 Dec 2025, 15:36 UTC≈1,970 views16 reactionsread 8 August 2026 Photo
Mini App Trends for 2026
Based on the poll results, the market is primarily betting on Games and Fintech — both already have clear use cases and working monetization.
🟢But Mini Apps in 2026 are shaped by more than verticals alone.
Formats, approaches, and metrics are evolving — and the cards above reflect these shifts.
This is not about a single breakout trend, but about structural changes already affecting how Mi…
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17 Dec 2025, 14:13 UTC≈1,630 views14 reactionsread 8 August 2026 Photo
🎄 New Year Bonus in TADS: +10% to your ad budget
The pre-holiday period is a peak time for activity in Mini Apps.
Users spend more time on Telegram, click more often, and make decisions faster.
To help you get the most out of this period and boost campaign performance,
TADS is launching a New Year bonus for advertisers.
🎁 +10% bonus on any top-up from $500
🏷 Promo code: TADS2026
📅 Valid from December 16 to January…
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15 Dec 2025, 10:03 UTC≈1,390 views7 reactionsread 8 August 2026 Poll
Which vertical do you consider the most promising in Mini Apps in 2026?
- 🎮 Games45%
- 💳 Fintech22%
- 🪙 Web312%
- 🛒 eCommerce10%
- 🌍 Travel10%
- 👟 Influencer / creator tools0%
Shares as published, totalling 99%. No per-option vote count is published by Telegram, so none is shown.
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15 Dec 2025, 10:03 UTC≈1,150 views8 reactionsread 8 August 2026 Which vertical will become key in Mini Apps in 2026?
Mini Apps are entering 2026 as a mature market — with proven formats, clear economics, and predictable performance.
🟢Some verticals are already showing steady growth.
🟢Others are just approaching the scaling stage.
We’re curious to see how market expectations compare to what’s currently happening in Mini Apps.
👉 Vote.
In the next post, we’ll share our perspectiv…
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12 Dec 2025, 10:13 UTC≈2,100 views14 reactionsread 8 August 2026 Photo
❄️ How to Test Creatives in Mini Apps Before the New Year
December is a convenient time for testing. Traffic is higher, data accumulates faster, and differences between variants show up quickly.
If you're running ads in Mini Apps, this is the moment to check hypotheses that usually take longer to validate.
1️⃣ Test the entry logic, not the “decoration” of the creative
In Mini Apps, the key is how you explain the a…
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10 Dec 2025, 11:39 UTC≈9,390 views21 reactionsread 8 August 2026 Photo
🎁 Black Friday 12.12 for Advertisers: Get from +10% added to your ad budget
Running ads in Mini Apps?
This 12.12 Black Friday, TADS gives you extra budget when you top up your balance.
From December 10 to 12, you get more funds for your campaigns with a simple promo code.
More budget means higher reach and more conversions at the same cost.
How it works:
• top-up from 1000 → +10% bonus
• top-up from 2000 → +12% …
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5 Dec 2025, 13:31 UTC≈2,410 views17 reactionsread 8 August 2026 Photo
❄️💸 Why December Is One of the Strongest Months for Mini App Revenue
For publishers, December is the month when Mini Apps consistently earn more.
Not because of “magic seasonality”, but because of clear, measurable market behavior.
🟢More advertisers → higher demand for placements
Toward the end of the year, many brands close their budgets.
Competition grows, bids rise, and Mini Apps benefit directly because their tr…
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Showing the 12 most recent of 15 posts we hold for @tadsagency. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
