Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-UD-Q6_K_XL, prompt version 1) read this channel’s own recent posts on 9 August 2026 and assigned it the closest of 31 fixed categories, at 99% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.
Growth
35 measurements spanning 56 days, net +8,233. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 142,458–156,887 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 35
Measured (UTC)
Subscribers
Change
1 Oct 2026, 12:55
152,930
+257
18 Sept 2026, 12:18
152,673
-14
16 Sept 2026, 06:55
152,687
-143
14 Sept 2026, 10:00
152,830
-172
12 Sept 2026, 16:38
153,002
-262
10 Sept 2026, 12:35
153,264
-337
7 Sept 2026, 09:01
153,601
-314
4 Sept 2026, 13:01
153,915
-89
3 Sept 2026, 01:44
154,004
-94
1 Sept 2026, 23:46
154,098
-46
1 Sept 2026, 01:28
154,144
+565
30 Aug 2026, 23:03
153,579
-234
30 Aug 2026, 00:13
153,813
-187
29 Aug 2026, 00:38
154,000
-117
27 Aug 2026, 23:53
154,117
-183
27 Aug 2026, 01:29
154,300
-58
25 Aug 2026, 23:38
154,358
-127
24 Aug 2026, 21:07
154,485
-228
23 Aug 2026, 04:24
154,713
-150
21 Aug 2026, 15:49
154,863
first reading
Engagement
162 posts held, back to 1 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 118 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
1.89%
avg views ÷ 152,930 subscribers
Avg views / post
2,900
75 posts measured
Reaction rate
2.53%
reactions ÷ views · ER floor
Posts in window
76
of 162 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 2 October 2026
Posts held
162 (1 August 2026 – 2 October 2026)
Views total
217,236
Reactions total
5,488
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
2 Oct 2026, 11:10 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
≈6,320
Videos
≈737
Links
≈2,580
Lifetime counters from Telegram’s own channel header, read 2 October 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.
Video runtime
13m 47s
Average length
26s
Measured directly from 32 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
13,187 reactions across 153 posts, in 14 distinct kinds. The most used accounts for 29.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
custom 5361929488353497756
3,935
29.8%
custom 5438262387327150485
3,212
24.4%
❤
2,254
17.1%
custom 5440371499737328450
769
5.83%
custom 5440451454848512768
706
5.35%
😁
458
3.47%
🔥
415
3.15%
custom 5440698458417704007
412
3.12%
👏
258
1.96%
custom 5361903722844686457
254
1.93%
🥰
146
1.11%
custom 5361706184413843091
138
1.05%
custom 5361989738154727997
123
0.933%
custom 5361950426319063435
107
0.811%
Custom emoji. 9 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 161 of the 162 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 14,130 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 162 most recent posts we hold, published 1 August 2026 to 2 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
На чем мы готовы экономить ради путешествия мечты? ✈️
SOKOLOV и OneTwoTrip проводят совместное исследование, чтобы узнать, готовы ли вы сокращать повседневные расходы ради долгожданных поездок.
Прохождение опроса займет всего пару минут. Поделитесь своим опытом!
«Русское чудо» стало частью истории 💎
29 сентября коллекция современного ювелирного искусства, созданная SOKOLOV Ателье совместно с Любовью Казарновской, была передана в фонды Государственного исторического музея.
15 уникальных украшений теперь стали частью Музейного фонда России и культурного наследия страны.
Листайте карточки — рассказываем историю коллекции, в которой ювелирное искусство становится искусством м…
Новый сезон — новые фавориты 🍂
Мария показывает украшения из новой коллекции SOKOLOV Осень–Зима: трендовые формы, выразительные детали и много новинок, которые хочется сразу добавить в свою шкатулку.
Смотрим и выбираем своих фаворитов
SOKOLOV поддерживает современное ювелирное искусство ✨
При поддержке SOKOLOV на ярмарке blazar впервые появилась Ювелирная секция, объединившая 19 авторов и самые разные техники — от работы с золотом и серебром до титана, эмали и резьбы по камню. За пять дней ярмарки было продано около 130 украшений на сумму 9,5 млн рублей.
В рамках проекта мы также представили коллекцию SOUL by SOKOLOV и анонсировали Лабораторию д…
Викторианская романтика — один из трендов этой осени 💍
Винтажные мотивы, жемчуг и символичные детали превращают украшения в находки с историей.
Ищите эту эстетику среди новинок коллекции SOKOLOV Осень/Зима ✨
Дайте старому золоту новую жизнь
Украшения, которые годами лежат в шкатулке, могут стать теми, которые вы больше не захотите снимать.
Меняйте старое золото в SOKOLOV по выгодной цене — 10 000 ₽ за грамм золота 585° — и выбирайте новые украшения 💎
Кажется, пора провести ревизию шкатулки
А вы бы доверились интуиции Олега Шепса?
Полина доверилась. А теперь ваша очередь проверить свою интуицию.
Смотрите до конца и попробуйте угадать вместе с нами: в каком SOKOLOV SURPRISE BOX спрятана золотая карта?
Только не подглядывайте. Пишите свой вариант в комментариях до развязки.
Сияние, которое говорит само за себя ✨
Собрали подборку украшений с выращенными алмазами — от лаконичных моделей на каждый день до заметных акцентов для особого случая.
Выбирайте своё и добавляйте немного драгоценного блеска в любой образ ✨
Один комментарий — и у нас появился повод для нового ювелирного ликбеза 💎
Разбираемся, чем на самом деле отличаются фианит и выращенный алмаз и почему ставить между ними знак равенства точно не стоит.
Смотрим до конца и больше не путаем ✨
Чебурашка выходит в свет 🤎
Соло, в многослойном миксе или вместе с любимыми подвесками — показываем, как стилизовать Чебурашку под разные образы
И не забывайте: получить лимитированную подвеску по акции можно только до 30 сентября в SELA. Успевайте! 👀
Showing the 12 most recent of 162 posts we hold for @sokolov_rus. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Posts edited after publishing
@sokolov_rus edited 3 posts after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.
An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.
First edit seen
27 August 2026
Most recent edit
26 September 2026
Polls
The 2 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.
The shares total 131%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
The shares total 106%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.
Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.
The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.
Read from the 162 most recent posts we hold, published 1 August 2026 to 2 October 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 23 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 1 October 2026 — this
entry's latest reading, not the date you are reading this.
“SOKOLOV” (@sokolov_rus), 152,930 subscribers as measured 1 October 2026. Telegram Register, tgregister.com/channel/sokolov_rus.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.