О том, как бренды привлекают внимание, касаются аудитории болельщиков и превращают креатив в деньги
Для тех, кто делает спорт и маркетинг ярче
🤝 Для связи: dm
Дата создания: 30.06.2026
Created
30 June 2026 — measured — dated from the channel’s first post
2 measurements spanning 6 days. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1–3 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
14 Aug 2026, 02:32
2
no change
7 Aug 2026, 19:29
2
first reading
Engagement
4 posts held, back to 30 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 4 posts for this entry, the most recent from 30 June 2026. An engagement rate over an empty window would be a number about nothing.
What this channel posts
Photos
3
Links
3
Lifetime counters from Telegram’s own channel header, read 14 August 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
6 reactions across 2 posts, in 3 distinct kinds. The most used accounts for 33.3% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
❤
2
33.3%
👍
2
33.3%
🔥
2
33.3%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 2 of the 4 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 6 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 4 most recent posts we hold, published 30 June 2026 to 30 June 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Наткнулся на интересный пост Александра Тащина об итогах группового этапа ЧМ для «Матч ТВ»
#пропуститьразбор
Если кратко: охваты даже не самых топовых матчей турнира доходят до 6–7 млн в категории «Все 4+»
Ради интереса решил проверить данные Mediascope по прошедшему сезону МИР РПЛ и посмотреть, насколько охват зависит от команд и времени начала матча. Логично предположить, что самыми просматриваемыми должны быть …
Hydration Break, или сказ о том, как американский капитализм подчинил себе мировой футбол
#пропуститьразбор
Пауза на водопой в целом — привычная часть футбола в условиях повышенной температуры воздуха. Однако в матчах МЛС и во время прошлогоднего Клубного чемпионата мира такой «перерыв» стал по-настоящему коммерческим
С уверенностью можно сказать, что Hydration Break на чемпионате мира 2026 — это не столько забота…
Пропустить рекламу | Маркетинг в спорте
О том, как бренды привлекают внимание, касаются аудитории болельщиков и превращают креатив в деньги
Для кого:
маркетологов и менеджеров
сотрудников клубов, лиг и федераций
брендов и агентств
всех, кто хочет понимать, как устроен спортивный маркетинг
Что будет в канале
регулярные разборы кейсов #пропуститькейс
тематическое обновление аватара сообщества
контент и коммун…
Showing the 4 most recent of 4 posts we hold for @skip_adv. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Mentions
Names
Channels on the register whose handles appear in this channel's posts.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 14 August 2026 — this
entry's latest reading, not the date you are reading this.
“Пропустить рекламу | Маркетинг в спорте” (@skip_adv), 2 subscribers as measured 14 August 2026. Telegram Register, tgregister.com/channel/skip_adv.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.