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Channel

ОКЕЙ

@okmarketofficial

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Advertising · Posts · Citations · Cite this entry

69,041subscribers

-1,341 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 31,623–100,000.

Register entry

Telegram ID-1001643728552
TypeChannel
Username@okmarketofficial
DescriptionОфициальный канал сети гипермаркетов ОКЕЙ в России🍃 №4976785431 https://gosuslugi.ru/snet/6791e46ca0ce0051284b4970 #окей
CreatedBetween 1 December 2021 and 31 May 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live8 September 2026
Measurements held28
Confirmed unchanged1 time, most recently 8 September 2026
On Telegramt.me/okmarketofficial

Topic

Ecommerce storefront — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 9 September 2026 and assigned it the closest of 31 fixed categories, at 89% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

69,04170,38269,711.57 August 2026 — 70,382 subscribers7 August 2026 — 70,360 subscribers8 August 2026 — 70,327 subscribers9 August 2026 — 70,262 subscribers10 August 2026 — 70,219 subscribers11 August 2026 — 70,173 subscribers12 August 2026 — 70,127 subscribers13 August 2026 — 70,078 subscribers14 August 2026 — 70,040 subscribers16 August 2026 — 69,964 subscribers17 August 2026 — 69,918 subscribers18 August 2026 — 69,851 subscribers19 August 2026 — 69,824 subscribers20 August 2026 — 69,739 subscribers21 August 2026 — 69,684 subscribers23 August 2026 — 69,759 subscribers24 August 2026 — 69,695 subscribers25 August 2026 — 69,629 subscribers26 August 2026 — 69,563 subscribers27 August 2026 — 69,491 subscribers28 August 2026 — 69,478 subscribers30 August 2026 — 69,412 subscribers30 August 2026 — 69,359 subscribers31 August 2026 — 69,291 subscribers1 September 2026 — 69,253 subscribers3 September 2026 — 69,227 subscribers5 September 2026 — 69,165 subscribers8 September 2026 — 69,041 subscribers7 August 20268 September 2026
28 measurements spanning 32 days, net -1,341. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 68,840–70,583 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 28
Measured (UTC)SubscribersChange
8 Sept 2026, 09:0069,041-124
5 Sept 2026, 00:2169,165-62
3 Sept 2026, 06:0869,227-26
1 Sept 2026, 22:0569,253-38
31 Aug 2026, 20:4869,291-68
30 Aug 2026, 22:3769,359-53
30 Aug 2026, 00:1769,412-66
28 Aug 2026, 20:5269,478-13
27 Aug 2026, 18:1469,491-72
26 Aug 2026, 16:2669,563-66
25 Aug 2026, 18:1269,629-66
24 Aug 2026, 17:5469,695-64
23 Aug 2026, 03:0769,759+75
21 Aug 2026, 13:0469,684-55
20 Aug 2026, 11:5469,739-85
19 Aug 2026, 09:0869,824-27
18 Aug 2026, 08:5269,851-67
17 Aug 2026, 12:1869,918-46
16 Aug 2026, 02:5669,964-76
14 Aug 2026, 16:2570,040first reading

Engagement

67 posts held, back to 2 August 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 72 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
6.52%
avg views ÷ 69,041 subscribers
Avg views / post
4,500
47 posts measured
Reaction rate
0.668%
reactions ÷ views · ER floor
Posts in window
48
of 67 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 8 September 2026
Posts held67 (2 August 20268 September 2026)
Views total211,670
Reactions total1,415
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken10 Sept 2026, 07:50 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
5,420
Videos
663
Links
1,970

Lifetime counters from Telegram’s own channel header, read 10 September 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
1m 10s
Average length
23s

Measured directly from 3 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

1,850 reactions across 66 posts, in 17 distinct kinds. The most used accounts for 41.3% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
76441.3%
🔥44123.8%
🍾975.24%
😁874.70%
👌854.59%
🍓814.38%
custom 5269635030619028626733.95%
🦄532.86%
custom 5388703502727918018422.27%
custom 5334673106202010226311.68%
custom 5303523782873348191231.24%
custom 5228984311918652457191.03%
custom 5391067117720186592191.03%
custom 5469645992531862101191.03%
🫡100.541%
custom 519748014698190615740.216%
custom 534830855791997071320.108%

Custom emoji. 9 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 66 of the 67 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 1,850 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 67 most recent posts we hold, published 2 August 2026 to 8 September 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
5.97%
4 of 67 posts carry an ad marker
Regulatory tokens
4
posts carrying an erid · 4 distinct tokens
Median views · ads
4,110
over 4 measured posts
Median views · rest
4,120
over 62 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2SDnjcVJTPZ124 August 202624 August 2026
2SDnjcxAkKt17 August 20267 August 2026
2VfnxxPDTx818 September 20268 September 2026
2W5zFG1bUss16 September 20266 September 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 67 most recent posts we hold, published 2 August 2026 to 8 September 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

8 Sept 2026, 12:35 UTC≈4,360 views35 reactionsread 10 September 2026
Advertisementerid 2VfnxxPDTx8Photo

Новый 1️⃣2️⃣3️⃣4️⃣5️⃣ приносит не только выгоду, но и призы 🎁 Выигрывайте 20 000 баллов 💳 или сертификаты на 4 000₽ от «Гипер Ленты» и «О’КЕЙ» за любые покупки до 7 октября: 🌟 от 2 200₽ в «Гипер Ленте» или «О’КЕЙ», 🌟 от 3 500₽ с доставкой или самовывозом из «Гипер Ленты». Шанс на выигрыш упускать нельзя! Реклама. ООО «Лента». Erid: 2VfnxxPDTx8.

🔥1410🦄6🍾4custom 53346731062020102261

6 Sept 2026, 06:33 UTC≈6,550 views61 reactionsread 10 September 2026
Advertisementerid 2W5zFG1bUssPhoto

1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣7️⃣ Что будем делать со скидками до ➖6️⃣0️⃣🔤 в 1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣ и «О’КЕЙ»? 👍🏼 — пользоваться всю неделю ❤️ — отправлять друзьям купоны на то, что они любят 🔥 — тратить и копить электронные фишки за покупки Erid: 2W5zFG1bUss. Реклама. ООО «Лента» г. Санкт-Петербург, ул. Савушкина, д.112, Литера Б. ОГРН 1037832048605

41🔥8🍾6🦄4😁2

3 Sept 2026, 14:47 UTC≈6,640 views51 reactionsread 8 September 2026
Photo

Получайте подарки за гипервыгодные покупки! 🎁 20 000 баллов 💳 🎁 подарочная карта «Лента» на 4 000₽ 🎁 подарочный сертификат «О’КЕЙ» на 4 000₽ Так бывает? Конечно! Если вы закупаетесь в 1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣ и «О’КЕЙ». 👆 Регистрируйте Карту №1 на сайте розыгрыша. 👆 Совершайте покупки: — от 2 200₽ в «Гипер Ленте» или «О’КЕЙ» — от 3 500₽ с доставкой или самовывозом из «Гипер Ленты». *1 чек = 1 шанс Следите за итогами ро

🔥2314🦄7👌3custom 52696350306190286262🍾1custom 53346731062020102261

31 Aug 2026, 09:15 UTC≈9,230 views80 reactionsread 8 September 2026
Video

Не будем прощаться с летом. Да, календарь что-то там считает, но жизнь так устроена, что тепло и свет всегда возвращаются к нам. Тем или иным способом. Поэтому мы собрали для вас кадры лета, снятые руками нашей редакции. Никакого искусственного интеллекта, искусственного света или искусственных добавок. Только жизнь 🌱

59🔥9🦄5custom 52696350306190286263🫡2🍾1custom 53346731062020102261

30 Aug 2026, 09:01 UTC≈10,200 views52 reactionsread 8 September 2026
Photo

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Вы его ждали! Купон –60% на канцелярию и школьную форму! Всё, что не успели купить к учебному году, вас обязательно дождётся, и с дивидендами. Самое время добрать недостающие тетрадки, ручки, ботинки и прочие необходимости — со скидкой –60%. То есть меньше чем за полцены. А если школьный список уже закрыт — не расходитесь. Среди других купонов точно притаилось то, что вы давно собирались купить, но ждали

30🦄10🔥6👌5custom 52696350306190286261

29 Aug 2026, 09:04 UTC≈8,050 views32 reactionsread 5 September 2026
Photo

1 продукт = 3 блюда. Сегодня мы готовим с… фундуком! 🌰 Он больше не сидит скромно в вазочке «к чаю», а блистает в салате, десерте и горячем. Собрали для вас несколько необычных рецептов, чтобы показать весь потенциал этого царского ореха.

21👌5🔥4🍾2

28 Aug 2026, 13:03 UTC≈6,090 views36 reactionsread 3 September 2026
Photo

Бывает ли пиво со вкусом сентября? Мы считаем, что да — если это вкус тёмного шоколада, зрелых фруктов, поцелованного солнцем хмеля и тягучей карамели. Оно неторопливое, как вечер у окна, где ты устраиваешься поудобнее в кресле и смотришь сквозь капли на стекле как мир становится золотым. 🍻 Мы выбрали несколько плотных и насыщенных видов пива — от бельгийских «звёзд» до российских новинок. Для тех, кто любит обнаруж

🔥168🍾5👌3custom 52696350306190286263🦄1

28 Aug 2026, 11:01 UTC≈3,600 views20 reactionsread 30 August 2026
Photo

Кто НЕ поднимает цену на цветы к 1 сентября? Мы! 💐 В период школьного ажиотажа где-то цветы начинают стоить больше, чем оранжерея, в которой они выросли. Но только не у нас: мы за то, чтобы каждый мог прийти на линейку с красивым букетом, но без оформленной на него рассрочки. Заглядывайте за своим! 💐

11😁4🍾2🦄2🔥1

28 Aug 2026, 09:03 UTC≈3,870 views20 reactionsread 30 August 2026
Photo

Где прячутся самые большие скидки? 🕵️‍♂️ Сейчас откроем вам самую точную карту по нашей гипер-р-р-р-распродаже. Компас не понадобится, вы легко справитесь! Если охотитесь за скидками до –60%, обязательно загляните в: 👉 отдел спорта 👉 мебель и декор для дачи 👉 всё для туризма 👉 вентиляторы 👉 автотовары 👉 и, конечно, игрушки Карту сокровищ мы дали. Осталось дойти!

🔥9👌54🍾2

27 Aug 2026, 14:45 UTC≈4,530 views35 reactionsread 30 August 2026
Photo

— Какой магний ты пьёшь? — Я не пью. Я его ем. 😏 Крепкая нервная система, хорошая память и концентрация — всё то, что понадобится ребёнку родителям в первый месяц школы. Поэтому мы собрали топ-5 продуктов, богатых магнием, чтобы добавить в рацион полезного без похода в аптеку. Неплохой способ позаботиться о себе — просто вкусно поесть.

🔥1610🦄4custom 52696350306190286264🫡1

Showing the 12 most recent of 67 posts we hold for @okmarketofficial. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 8 September 2026 — this entry's latest reading, not the date you are reading this.

“ОКЕЙ” (@okmarketofficial), 69,041 subscribers as measured 8 September 2026. Telegram Register, tgregister.com/channel/okmarketofficial.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.