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Channel

DON OZN | ПУТЬ НА МАРКЕТПЛЕЙСЕ

@donozn

On this record: Topic · Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Posts edited after publishing · Polls · Citations · Telegram's recommendations · Cite this entry

9,311subscribers

+1,044 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001715071830
TypeChannel
Username@donozn
DescriptionПривет, на связи Ярослав Царёв 👋🏼 Мой канал о том, как выстроить прибыльный магазин на OZON: от первых шагов до масштабирования. Делюсь практикой, рабочими моделями и опытом, который приносит результат По вопросам сотрудничества 👉🏼 @managerofkey
CreatedBetween 1 December 2021 and 30 April 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live13 November 2026
Measurements held27
Confirmed unchanged1 time, most recently 13 November 2026
On Telegramt.me/donozn

Topic

Education — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 81% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Growth

8,2679,3398,8037 August 2026 — 8,267 subscribers7 August 2026 — 8,269 subscribers10 August 2026 — 8,553 subscribers13 August 2026 — 8,672 subscribers16 August 2026 — 8,806 subscribers20 August 2026 — 8,867 subscribers23 August 2026 — 9,026 subscribers26 August 2026 — 9,097 subscribers29 August 2026 — 9,140 subscribers1 September 2026 — 9,153 subscribers5 September 2026 — 9,138 subscribers10 September 2026 — 9,169 subscribers13 September 2026 — 9,194 subscribers17 September 2026 — 9,199 subscribers25 September 2026 — 9,217 subscribers5 October 2026 — 9,266 subscribers11 October 2026 — 9,250 subscribers14 October 2026 — 9,251 subscribers17 October 2026 — 9,308 subscribers20 October 2026 — 9,323 subscribers23 October 2026 — 9,312 subscribers27 October 2026 — 9,308 subscribers30 October 2026 — 9,303 subscribers2 November 2026 — 9,302 subscribers6 November 2026 — 9,339 subscribers9 November 2026 — 9,332 subscribers13 November 2026 — 9,311 subscribers9,3117 August 202613 November 2026
27 measurements spanning 98 days, net +1,044. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 8,106–9,500 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 27
Measured (UTC)SubscribersChange
13 Nov 2026, 14:509,311-21
9 Nov 2026, 11:219,332-7
6 Nov 2026, 05:319,339+37
2 Nov 2026, 22:269,302-1
30 Oct 2026, 12:219,303-5
27 Oct 2026, 03:519,308-4
23 Oct 2026, 18:509,312-11
20 Oct 2026, 16:569,323+15
17 Oct 2026, 17:369,308+57
14 Oct 2026, 20:489,251+1
11 Oct 2026, 02:419,250-16
5 Oct 2026, 02:009,266+49
25 Sept 2026, 19:149,217+18
17 Sept 2026, 13:199,199+5
13 Sept 2026, 15:399,194+25
10 Sept 2026, 06:219,169+31
5 Sept 2026, 03:209,138-15
1 Sept 2026, 16:089,153+13
29 Aug 2026, 08:239,140+43
26 Aug 2026, 18:159,097first reading

Engagement

121 posts held, back to 1 August 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 50 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
22.7%
avg views ÷ 9,311 subscribers
Avg views / post
2,110
26 posts measured
Reaction rate
1.90%
reactions ÷ views · ER floor
Posts in window
26
of 121 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 13 November 2026
Posts held121 (1 August 2026 – 13 November 2026)
Views total54,964
Reactions total1,042
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken15 Nov 2026, 12:54 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈1,590
Videos
≈288
Links
≈250

Lifetime counters from Telegram’s own channel header, read 15 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
33s
Average length
33s

Measured directly from 1 video with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

4,998 reactions across 121 posts, in 16 distinct kinds. The most used accounts for 36.3% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥1,81436.3%
👍1,24724.9%
❤85717.1%
🤯3126.24%
👏2354.70%
😭1953.90%
🙏1192.38%
😱911.82%
🤔490.98%
custom 5391017850150329873210.42%
🗿210.42%
😍130.26%
🥰130.26%
🏆50.1%
👨‍💻40.08%
custom 547217885930036350920.04%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them are Telegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 121 of the 121 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 4,998 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 121 most recent posts we hold, published 1 August 2026 to 13 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
350
across the posts below
Posts paid on
121
of 121 we hold a reading for · 100%
Most on one post
20
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @donozn. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 121 most recent posts we hold for this entry, published 1 August 2026 to 13 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

Telegram’s own ‘edited’ marker: 12 of 26 posts held from the last 30 days (46.2%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

13 Nov 2026, 16:35 UTC964 views22 reactions1 Starread 15 November 2026
Photo

Получили персонального менеджера на одном из проектов и я хочу сказать, что заметил один важный момент, о котором хочу написать Многие селлеры, которые доходят до этой стадии — совершенно не правильно используют эту возможность, они начинают пытаться решить свои внутренние проблемы, хотя по факту на этом этапе нужно договариваться о совершенно других вещах Покажу на своем примере как это работает и постараюсь напис…

❤11🔥6👍5

13 Nov 2026, 11:54 UTC≈1,080 views13 reactions2 Starsread 15 November 2026

🔴 OZON FASHION DAY - БОЛЬШОЕ СОБЫТИЕ ДЛЯ СЕЛЛЕРОВ! Ребят, скоро буду выступать на OZON Fashion Day - мероприятии для тех, кто работает с fashion-категорией на МП или только планирует в неё заходить Сейчас рынок активно меняется, поэтому будет интересно разобраться, какие подходы действительно работают и на что селлерам стоит обратить внимание Обсудим: • как развивать продажи в fashion-категории • что учитывать пр…

❤5👍4🔥3👏1

12 Nov 2026, 17:45 UTC≈1,320 views17 reactions2 Starsread 15 November 2026
Photo

Короче, я внимательно почитал Ваши коментарии касательно СПП, вы пишите (причем многие) что на новых кабинетах с комиссией 27% в Fashion вы получаете 25-35% СПП Я нашел 4 кабинета (2 у меня в работе и 2 независимых) и я готов ответственно заявить, что это не так, если есть конкретный кейс - напишите в комментариях, я бесплатно зайду и сделаю аудит, мне прям интересно что же вы там такое делаете, что Вас ОЗОН так обд…

👍10❤4🔥3

11 Nov 2026, 23:05 UTC≈1,480 views59 reactions4 Starsread 15 November 2026
Photo

Чуть поною вам, чтобы вы не забыли про меня окончательно 🥲 Вот я не представляю как вести контент регулярно, если в разгар сезона мы сидим до 2-3 ночи и работаем, клянусь я не понимаю как эксперты могут совмещать медиа и работу в Октябре / Ноябре Если понимаете и поддерживайте - тыкайте на реакцию, если не понимаете, то соотвественно не тыкайте 😅

❤24👍21🔥11🤯2👏1

11 Nov 2026, 15:35 UTC≈1,420 views22 reactions1 Starread 15 November 2026
Video message

Video message, posted without a caption

❤9👍8👏5

11 Nov 2026, 13:11 UTC≈1,570 views26 reactions2 Starsread 15 November 2026

🔥OZON ПРОДОЛЖАЕТ ЗАВАЛИВАТЬ FASHION-СЕЛЛЕРОВ ПЛЮШКАМИ! Народ, помните, недавно рассказывал, что Ozon снизил комиссию до 27% для новых продавцов в категории Fashion? Так вот, на этом ребята решили не останавливаться 😎 Площадка выкатила ещё несколько интересных условий для продавцов одежды, обуви и аксессуаров: 1. Дополнительная скидка покупателям — минимум 25% С 6 ноября и до конца 2026 года для товаров, участвую…

👍12🔥5❤4🤔3🤯2

4 Nov 2026, 08:44 UTC≈2,190 views21 reactions1 Starread 15 November 2026

▶️СЕГОДНЯ В 15:30 — МОЁ ВЫСТУПЛЕНИЕ На большой онлайн-конференции для селлеров, где 40 спикеров-практиков разбирают, что ждёт маркетплейсы в 2027 году 🚀 Моя тема — «Поведенческий фактор и как он влияет на оптимизацию расходов» Вся программа мероприятия 👉 выложена в канале Жду вас! ❤️

👍14❤4🤯3

3 Nov 2026, 23:25 UTC≈2,410 views20 reactions2 Starsread 15 November 2026

Адыгейск подвергся атаке беспилотников, склад ОЗОН атаковали, товары скрыты с витрины, еще одно происшествие…

🤯10😭7😱3

3 Nov 2026, 10:50 UTC≈2,500 views42 reactions1 Starread 15 November 2026
Video message

Video message, posted without a caption

👍23🔥13🤯4👏1😭1

2 Nov 2026, 16:07 UTC≈2,550 views22 reactions2 Starsread 15 November 2026
Photo

🔴 3-6 НОЯБРЯ - БОЛЬШАЯ ОНЛАЙН-КОНФЕРЕНЦИЯ ДЛЯ СЕЛЛЕРОВ! Ребят, на днях буду выступать на большой конференции, где соберутся 40 спикеров-практиков, чтобы обсудить, что вообще ждёт маркетплейсы в 2027 году Обсуждать будем много всего: • как селлерам выживать и зарабатывать в 2027 году • что сейчас происходит с ранжированием и продвижением • где магазины теряют деньги и как сократить расходы • как использовать ИИ, аг…

👍12❤5🔥5

30 Oct 2026, 14:18 UTC≈2,440 views22 reactions1 Starread 15 November 2026

Краснодар посчитали, проверяйте в лк информацию в разделе: «финансы» — «страхование», увидите сумму выплаты и документы

👍9🤯8🔥4❤1

30 Oct 2026, 10:07 UTC≈2,510 views40 reactions1 Starread 15 November 2026
Photo

Народ, извините что выпадаю, но у меня тут разборки в стиле Гангстерленда намечаются, нашли моего чувака, обязательно продолжу нормально вести блог после того как верну свои деньги

👍23🤯12😭5

Showing the 12 most recent of 121 posts we hold for @donozn. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Posts edited after publishing

@donozn edited 1 post after it first published — the same permalink now carries different wording than the one this register originally read, caught because our own crawl held a copy of the earlier text.

An edit is not deception. Typo fixes, price updates and corrections look exactly like this too — this register can tell you the wording changed and when, not why. How this is measured.

First edit seen
12 November 2026
Most recent edit
12 November 2026

Polls

The 3 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

19 Aug 2026, 10:07 UTCFinal Results130 voters

Поэтому выбирайте, ребят, сначала дату, далее решим со временем👇🏼

  1. Суббота30%
  2. Воскресенье13%
  3. Понедельник57%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

10 Aug 2026, 10:35 UTCAnonymous Poll393 voters

Выбираем дальше? Что будем разбирать?!

  1. Запуск нового товара (по каждому этапу пройдусь)51%
  2. Настройка рекламных компаний41%
  3. Ценорегулирование (работа с медианой)20%
  4. Пост про ИУ (как получить, что нужно сделать и.т.д)17%

The shares total 129%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

7 Aug 2026, 09:18 UTCAnonymous Poll337 voters

Ребят, что самое актуальное для вас разобрать?!

  1. Как влиять на СПП?51%
  2. Настройка рекламных компаний26%
  3. Запуск нового товара (по этапам)16%
  4. Как работать с медианой7%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 121 most recent posts we hold, published 1 August 2026 to 13 November 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Mentions

Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

Named by

Channels on the register whose posts name this channel's handle.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Appears in Telegram’s recommendations for other channels

The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.

Рома Райт
@romarayt · 48,251
Telegram ranks this channel #32 of 79 here — alongside 78 others — read 26 August 2026

This channel appears in 1 seed channel's Telegram-generated recommendation list in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 November 2026 — this entry's latest reading, not the date you are reading this.

“DON OZN | ПУТЬ НА МАРКЕТПЛЕЙСЕ” (@donozn), 9,311 subscribers as measured 13 November 2026. Telegram Register, tgregister.com/channel/donozn.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.