Telegram RegisterThe public register of Telegram

Channel

Брендинг, Питер, рок-н-ролл!

@dezastudio

On this record: Growth · Engagement · What this channel posts · Reactions · Stars · Posts · Polls · Citations · Cite this entry

1,702subscribers

-4 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 1,000–3,162.

Register entry

Telegram ID-1001693673634
TypeChannel
Username@dezastudio
CreatedBetween 1 December 2021 and 30 April 2023— estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded6 August 2026
Last confirmed live13 August 2026
Measurements held5
Confirmed unchanged1 time, most recently 13 August 2026
On Telegramt.me/dezastudio

Growth

1,7021,7061,7046 August 2026 — 1,706 subscribers6 August 2026 — 1,706 subscribers7 August 2026 — 1,705 subscribers10 August 2026 — 1,703 subscribers13 August 2026 — 1,702 subscribers6 August 202613 August 2026
5 measurements spanning 7 days, net -4. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 1,701–1,707 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
13 Aug 2026, 10:061,702-1
10 Aug 2026, 01:121,703-2
7 Aug 2026, 09:101,705-1
6 Aug 2026, 13:151,706no change
6 Aug 2026, 13:091,706first reading

Engagement

14 posts held, back to 24 July 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 2 pagesof Telegram’s post history, 20 posts per page.

ERR · 30 days
10.6%
avg views ÷ 1,702 subscribers
Avg views / post
181
14 posts measured
Reaction rate
11.2%
reactions ÷ views · ER floor
Posts in window
14
of 14 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 6 August 2026
Posts held14 (24 July 20266 August 2026)
Views total2,528
Reactions total284
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken7 Aug 2026, 17:42 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Video runtime
1m 19s
Average length
40s

Measured directly from 2 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no mark.

Reaction mix

284 reactions across 14 posts, in 10 distinct kinds. The most used accounts for 27.8% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥7927.8%
custom 53955541516587107086221.8%
custom 54315711332226374196221.8%
3110.9%
👍207.04%
😎155.28%
👻51.76%
🍾41.41%
🎉31.06%
😁31.06%

Custom emoji. 2 of the rows above are Telegram custom emoji, which the public preview renders as an element carrying only a numeric id — no character, and no image we can reach. The id is printed as-is rather than substituted with a look-alike glyph, because a stand-in would be our invention showing where a measurement should be. The counts beside them areTelegram’s.

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 14 of the 14 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 284reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 14 most recent posts we hold, published 24 July 2026 to 6 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Telegram Stars

Stars received
80
across the posts below
Posts paid on
6
of 14 we hold a reading for · 43%
Most on one post
20
single highest reading

A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @dezastudio. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.

Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.

This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.

Counted over the 14 most recent posts we hold for this entry, published 24 July 2026 to 6 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.

Recent posts

6 Aug 2026, 12:14 UTC100 views1 reactionsread 7 August 2026
Poll

А кто ранее носил название Burbn?

  1. Instagram11%
  2. Burberry28%
  3. Airbnb58%
  4. FedEx3%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

😎1

6 Aug 2026, 12:13 UTC101 views1 reactionsread 7 August 2026
Poll

Какой бренд должен был называться Cadabra?

  1. Disney3%
  2. Shazam77%
  3. Apple Pay0%
  4. Amazon20%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

👻1

6 Aug 2026, 12:13 UTC101 views1 reactionsread 7 August 2026
Poll

Какой бренд изначально носил название BackRub?

  1. Roblox42%
  2. Google23%
  3. Caterpillar26%
  4. OpenAI10%

Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.

😁1

6 Aug 2026, 12:13 UTC101 views8 reactionsread 7 August 2026

Друзья, сегодня у нас — очередное представление Театра Апсержа! Нейминговый юнит нашей студии подготовил для вас небольшую викторину. Ниже предлагаем проверить свои знания и вспомнить, как изначально назывались некоторые известные сейчас бренды. Своими результатами предлагаем хвастаться в комментах к этому посту. Успехов 😉 #ТеатрАпсержа@dezastudio

🔥3custom 53955541516587107082custom 54315711332226374192👍1

5 Aug 2026, 15:25 UTC115 views21 reactions20 Starsread 7 August 2026
Forwarded from @hodbezhka

Posted without readable text

🔥8custom 53955541516587107085🍾32custom 54315711332226374192🎉1

4 Aug 2026, 15:05 UTC146 views27 reactions10 Starsread 7 August 2026

Posted without readable text

🔥9👍6custom 54315711332226374196custom 539555415165871070842

1 Aug 2026, 10:05 UTC391 views50 reactionsread 7 August 2026
Photo

Друзья, у нас коньгениальные новости! Сегодня показываем мерч, разработанный нами для конно-драматического театра «Велесо» и их фестиваля «Каменный стол». Для проекта мы создали особенную линейку, в которой соединили коньламбуры, сочные цвета и, конечно же, любовь к лошадям. В главных ролях нашей коньцептуальной коньлекции: интеллигентный «Коньсул», сладкая «Коньфета», шеф «Коньдитер», колоритный самурай «Коньичива

🔥18custom 543157113322263741912custom 539555415165871070894👍3😁2😎2

31 Jul 2026, 14:43 UTC210 views25 reactions5 Starsread 7 August 2026

Культпаек 23. Игривый Привет, почтиавгустовские! На связи вновь наш регулярный «Культпаек» и его главред Адель. В этот раз вас ждет дебют новой темы — и это, внезапно, видеоигры. Как выяснилось, любимое многими дезовцами увлечение. Fable, CS:GO и даже Dark Souls — все это нам близко и очень знакомо. Поэтому мы решили, что пора поговорить об играх не только в курилке, но и в формате полноценного материала. Без лишн

custom 53955541516587107088custom 54315711332226374196🔥52🎉2👻2

31 Jul 2026, 14:43 UTC185 views24 reactionsread 7 August 2026
Video message

Video message, posted without a caption

🔥7custom 54315711332226374195custom 539555415165871070843😎3👻2

31 Jul 2026, 13:21 UTC188 views21 reactionsread 7 August 2026
Photo

Итоги июльской ЧГК Привет, интеллектуальные! Экватор лета выдался по-настоящему жарким, и наша вчерашняя встреча не стала исключением! Спасибо всем командам, кто предпочел летним прогулкам интеллектуальные баталии — игра получилась как всегда кстати, а борьба за каждый балл сопровождалась звоном бокалов до самого конца. Но как бы ни были близки друг к другу результаты команд, на вершине пьедестала всегда оказывает

custom 53955541516587107086🔥5custom 543157113322263741953👍1😎1

30 Jul 2026, 13:59 UTC201 views29 reactions20 Starsread 7 August 2026
Video

Сначала смыслы — потом картинки Многие (даже после стольких наших объяснений!) все еще думают, что бренд — это красивый дизайн и логотип. На деле же бренд начинается с понимания: зачем, о чем и для кого он существует. В завершающем выпуске нашей видеосерии бренд-директор Шмидт разбирает базовые шаги создания бренда: 👉 Как вытащить правильные смыслы из сознания руководителей? 👉 Зачем нужна платформа бренда? 👉 Почему

🔥95👍4custom 54315711332226374194😎3custom 53955541516587107083🍾1

28 Jul 2026, 13:21 UTC221 views32 reactions20 Starsread 7 August 2026
Video

Цифры против смыслов Зачастую маркетологам и бренд-менеджерам легче утверждать бюджеты, пропитанные старыми-добрыми цифрами и метриками, а не абстрактными фразами вроде «развития бренда» или «укрепления доверия аудитории». Но в эпоху нейросетей, когда люди все активнее стремятся взаимодействовать с людьми, рыночными преимуществами бизнеса становятся именно идеи и смыслы, вокруг которых он построен. В новом видео с

10custom 54315711332226374198😎5🔥4custom 53955541516587107084👍1

Showing the 12 most recent of 14 posts we hold for @dezastudio. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.

Polls

The 3 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

6 Aug 2026, 12:14 UTCAnonymous Quiz36 voters

А кто ранее носил название Burbn?

  1. Instagram11%
  2. Burberry28%
  3. Airbnb58%
  4. FedEx3%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

6 Aug 2026, 12:13 UTCAnonymous Quiz35 voters

Какой бренд должен был называться Cadabra?

  1. Disney3%
  2. Shazam77%
  3. Apple Pay0%
  4. Amazon20%

Shares as published. No per-option vote count is published by Telegram, so none is shown.

6 Aug 2026, 12:13 UTCAnonymous Quiz31 voters

Какой бренд изначально носил название BackRub?

  1. Roblox42%
  2. Google23%
  3. Caterpillar26%
  4. OpenAI10%

Shares as published, totalling 101%. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none.The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100.Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 14 most recent posts we hold, published 24 July 2026 to 6 August 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Citation-graph rank

Citation-graph rank — 68,476 of 1,340,412entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.

Forward network

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Mentions

Named by 10 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 13 August 2026 — this entry's latest reading, not the date you are reading this.

“Брендинг, Питер, рок-н-ролл!” (@dezastudio), 1,702 subscribers as measured 13 August 2026. Telegram Register, tgregister.com/channel/dezastudio.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.