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Новости Маркетплейса Детский мир

@detmarketnews

On this record: Topic · Growth · Engagement · Reactions · Advertising · Posts · Polls · Citations · Cite this entry

3,828subscribers

-5 since we began measuring on 7 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001588212589
TypeChannel
Username@detmarketnews
CreatedBetween 1 August 2021 and 28 February 2023 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
First recorded7 August 2026
Last confirmed live18 September 2026
Measurements held13
Confirmed unchanged1 time, most recently 18 September 2026
On Telegramt.me/detmarketnews

Topic

Marketing & affiliate — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 14 September 2026 and assigned it the closest of 31 fixed categories, at 53% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and why it has no browse page of its own yet.

Growth

3,8183,8333,825.57 August 2026 — 3,833 subscribers8 August 2026 — 3,832 subscribers11 August 2026 — 3,829 subscribers14 August 2026 — 3,830 subscribers17 August 2026 — 3,818 subscribers20 August 2026 — 3,822 subscribers24 August 2026 — 3,821 subscribers27 August 2026 — 3,825 subscribers30 August 2026 — 3,827 subscribers2 September 2026 — 3,829 subscribers10 September 2026 — 3,833 subscribers14 September 2026 — 3,829 subscribers18 September 2026 — 3,828 subscribers3,8287 August 202618 September 2026
13 measurements spanning 42 days, net -5. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 3,816–3,835 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)SubscribersChange
18 Sept 2026, 04:563,828-1
14 Sept 2026, 07:383,829-4
10 Sept 2026, 23:183,833+4
2 Sept 2026, 06:083,829+2
30 Aug 2026, 05:043,827+2
27 Aug 2026, 12:083,825+4
24 Aug 2026, 20:533,821-1
20 Aug 2026, 21:133,822+4
17 Aug 2026, 10:273,818-12
14 Aug 2026, 04:083,830+1
11 Aug 2026, 01:133,829-3
8 Aug 2026, 10:033,832-1
7 Aug 2026, 10:463,833first reading

Engagement

20 posts held, back to 12 May 2026the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 4 pages of Telegram’s post history, 20 posts per page.

Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 20 posts for this entry, the most recent from 8 July 2026. An engagement rate over an empty window would be a number about nothing.

Reaction mix

58 reactions across 12 posts, in 8 distinct kinds. The most used accounts for 34.5% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🔥2034.5%
1729.3%
👍1017.2%
😁46.90%
🙏35.17%
👎23.45%
🎉11.72%
👏11.72%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 12 of the 20 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 58 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 20 most recent posts we hold, published 12 May 2026 to 8 July 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Advertising

Ad load
5.00%
1 of 20 posts carry an ad marker
Regulatory tokens
1
posts carrying an erid · 1 distinct token
Median views · ads
740
over 1 measured post
Median views · rest
700
over 19 measured posts

An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.

This is a floor, and it can only ever be a floor. A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.

Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.

Advertising tokens recorded on this entry
eridPostsFirst seenLast seen
2SDnjbyfn9x122 May 202622 May 2026

A token repeated across several posts is one advertising contract placed more than once, which is what the identifier is for. The strings are reproduced exactly as they appeared in the post or in its click-through URL and are not validated against any registry — we record the marker a channel published, and whether it resolves to a real contract is a question for the register that issued it.

Measured over the 20 most recent posts we hold, published 12 May 2026 to 8 July 2026. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.

Recent posts

8 Jul 2026, 08:03 UTC736 views4 reactionsread 8 August 2026
Photo

Присоединяйтесь к вебинару 😊 Ссылка: https://start.bizon365.ru/room/retailrocket/vebinar_Detmir_SmartPlacementAds

4

8 Jul 2026, 07:03 UTC673 views3 reactionsread 8 August 2026

Вебинар уже через час — напомним, что Валентина и Александр приготовили для вас: 👀 Покажем, как увеличить охват кампании и сохранить эффективность за счет правильной настройки продвижения. 🛒 Разберем, как участвовать в промо и оформлять карточки товаров, чтобы переводить просмотры в продажи. 💬 Обсудим все ваши вопросы во время большой Q&A-сессии. 🎁 Анонсируем розыгрыш специальной опции продвижения в личном кабине

3

3 Jul 2026, 10:35 UTC786 views6 reactionsread 8 August 2026

🔊На вебинаре в среду 8 июля в 11:00 покажем, как вырастить продажи, увеличивая охват без потери эффективности — с адекватной стоимостью лида и ДРР. Регистрируйтесь, чтобы не пропустить →

3👍1👎1🔥1

3 Jul 2026, 08:01 UTC743 views1 reactionsread 8 August 2026
Poll

Какие таргетинги вы обычно используете для рекламы?

  1. Беру только целевую категорию товаров, которые продвигаю88%
  2. Использую смежные кросс-категории, из того же сегмента, что и целевая категория75%
  3. Тестирую разные кросс-категории в поисках новой аудитории38%
  4. Показываю рекламу на всю аудиторию13%

The shares total 214%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

👎1

3 Jul 2026, 08:01 UTC560 viewsread 8 August 2026
Poll

Какие плейсменты вы обычно используете для рекламы?

  1. Личный кабинет, главная, пустая корзина, пустой поиск33%
  2. Избранное, корзина22%

Shares as published, totalling 55%. No per-option vote count is published by Telegram, so none is shown.

3 Jul 2026, 08:00 UTC548 viewsread 8 August 2026

👏👏👏Горячо приветствуем Александра Прохоренко, ведущего менеджера по сопровождению рекламных кампаний Retail Rocket Group! ☝️На прошлом вебинаре мы разобрали ключевые ошибки в настройках рекламы: устраните их, и ваш бюджет будет работать на вас на все 100. 💪Следующий шаг — рост продаж за счёт роста охватов аудитории рекламы. Александр расскажет, как сделать это с оптимальным ДРР и стоимостью лида, но сначала нужно п

3 Jul 2026, 07:59 UTC481 views8 reactionsread 8 August 2026
Video message

Video message, posted without a caption

2👍2🔥2🎉1🙏1

2 Jul 2026, 14:13 UTC548 views1 reactionsread 8 August 2026

Уважаемые партнёры! Если вы присматриваетесь к рекламному кабинету Детского мира, а также зарегистрированы, но еще не запускали рекламные кампании, этот пост для вас! Специально для того, чтобы вам было комфортнее запускать первую рекламу, мы запускаем акцию - кэшбек 100% бонусных баллов на все бюджеты, потраченные на рекламу до 31.07.26 🎁 Бонусные рубли будут начислены в августе 2026, и вы сможете сразу потратить

👍1

2 Jul 2026, 12:02 UTC554 viewsread 8 August 2026

📦🥳Отличные новости для селлеров «Детского мира»! На июль увеличено количество слотов на складе РЦ Бекасово🛒 Это отличная возможность заранее подготовиться к школьному сезону и обеспечить наличие товара в самый высокий период спроса. Не откладывайте поставки на последний момент — завозите сток заранее, чтобы: ➖ успеть разместить товар до пикового спроса; ➖избежать возможной нехватки свободных слотов ближе к сезону;

1 Jul 2026, 07:32 UTC613 views9 reactionsread 8 August 2026
Photo

Photo, posted without a caption

👍4🔥3🙏2

24 Jun 2026, 13:27 UTC866 views6 reactionsread 8 August 2026
Photo

Спасибо за ответы! 🙌 Если вы запускали или запускаете рекламу и у вас есть трудности или вопросы, пожалуйста, напишите нам про них в комменты или вот сюда → Разберёмся с ними на вебинаре в среду, 8 июля в 11:00 — регистрируйтесь, чтобы не пропустить →

🔥6

24 Jun 2026, 08:06 UTC669 viewsread 8 August 2026
Poll

Вы уже размещали рекламу на маркетплейс Детский мир через кабинет self service?

  1. Еще нет59%
  2. Да, пару раз20%
  3. Регулярно размещаю20%

Shares as published, totalling 99%. No per-option vote count is published by Telegram, so none is shown.

Showing the 12 most recent of 20 posts we hold for @detmarketnews. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Polls

The 3 polls we hold for this entry, as Telegram rendered them when we read the post. A poll’s figures keep moving after that, so each one is dated.

3 Jul 2026, 08:01 UTCAnonymous Poll8 voters

Какие таргетинги вы обычно используете для рекламы?

  1. Беру только целевую категорию товаров, которые продвигаю88%
  2. Использую смежные кросс-категории, из того же сегмента, что и целевая категория75%
  3. Тестирую разные кросс-категории в поисках новой аудитории38%
  4. Показываю рекламу на всю аудиторию13%

The shares total 214%, above 100: this poll accepts more than one answer per voter. No per-option vote count is published, so the number of voters who chose each option is not derivable and is not shown.

3 Jul 2026, 08:01 UTCAnonymous Poll9 voters

Какие плейсменты вы обычно используете для рекламы?

  1. Личный кабинет, главная, пустая корзина, пустой поиск33%
  2. Избранное, корзина22%

Shares as published, totalling 55%. No per-option vote count is published by Telegram, so none is shown.

24 Jun 2026, 08:06 UTCAnonymous Poll44 voters

Вы уже размещали рекламу на маркетплейс Детский мир через кабинет self service?

  1. Еще нет59%
  2. Да, пару раз20%
  3. Регулярно размещаю20%

Shares as published, totalling 99%. No per-option vote count is published by Telegram, so none is shown.

Percentages only — there are no per-option vote counts here, because Telegram publishes none. The public post preview gives each option’s share and a single voter total, and nothing else. Multiplying one by the other would produce a per-option tally that looks measured and is not: the shares are rounded to whole numbers before we ever see them. We print what was published and leave the column that does not exist empty.

The shares need not add up to 100. Rounding alone puts many polls at 99 or 101. A poll that allows more than one answer per voter runs well past 100 by design, and several here do. The bars are drawn against a fixed 100% track at each option’s own percentage rather than normalised to the total, so a poll that exceeds it shows that it does instead of being quietly rescaled.

Read from the 20 most recent posts we hold, published 12 May 2026 to 8 July 2026. Telegram labels each poll by kind — an anonymous poll, a quiz, a closed set of final results — and that label is reproduced rather than paraphrased.

Mentions

Names

Channels on the register whose handles appear in this channel's posts.

A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 18 September 2026 — this entry's latest reading, not the date you are reading this.

“Новости Маркетплейса Детский мир” (@detmarketnews), 3,828 subscribers as measured 18 September 2026. Telegram Register, tgregister.com/channel/detmarketnews.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.