6 measurements spanning 9 days, net +16. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 3,935–3,955 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
16 Aug 2026, 18:07
3,953
+1
13 Aug 2026, 15:07
3,952
+3
10 Aug 2026, 12:05
3,949
+8
7 Aug 2026, 12:25
3,941
+4
7 Aug 2026, 08:31
3,937
no change
7 Aug 2026, 08:26
3,937
first reading
Engagement
16 posts held, back to 28 July 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 4 pagesof Telegram’s post history, 20 posts per page.
ERR · 30 days
19.6%
avg views ÷ 3,953 subscribers
Avg views / post
776
16 posts measured
Reaction rate
1.95%
reactions ÷ views · ER floor
Posts in window
16
of 16 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views— note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate. It is computed over the 15 of 16 measured posts that carry a reaction reading, and over those same posts' views.
What these figures were computed from
Window
Rolling 30 days · latest post in window 7 August 2026
Posts held
16 (28 July 2026 – 7 August 2026)
Views total
12,416
Reactions total
227
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
8 Aug 2026, 05:48 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
Reaction mix
227 reactions across 15 posts, in 5 distinct kinds. The most used accounts for 33.0% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
75
33.0%
❤
65
28.6%
👍
46
20.3%
😁
39
17.2%
🤔
2
0.881%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 16 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 227reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 16 most recent posts we hold, published 28 July 2026 to 7 August 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
2
across the posts below
Posts paid on
2
of 16 we hold a reading for · 13%
Most on one post
1
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @burlak_na_mp. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 16 most recent posts we hold for this entry, published 28 July 2026 to 7 August 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Вебинар Точка Банка и MPSTATS про переход на FBS 🧑💻
Наши партнеры пересматривают схему работы со складами и думают, как переходить на FBS без хаоса в остатках, заказах и логистике. Сами столкнулись с этой ситуацией, пока консультировали партнеров — те, кто никогда не работал по FBS, сильно удивляются, как это работает.
Поэтому хочу послушать кейсы как это реализовали уже у других коллег, если вы с нами в одно лодк…
Спонсорство как инструмент внешнего маркетинга 📞
На фоне роста стоимости внутреннего и внешнего трафика ещё зимой я запустил длительный маркетинговый эксперимент. В России проходит большое количество велогонок. Их организаторам нужны призы для участников, а мне — доступ к целевой аудитории велосипедистов. Поэтому я начал предоставлять для награждения мусетты — велосипедные сумки «Бурлак».
Механика простая: я отправ…
Товары с Вб теперь доступны на Алиэкспресс 💅
Уже успели забыть, что такое Алик? А он неожиданно вернулся! Сначала все товары с Алика стали доступны на Вб, а теперь наоборот — товары с Вб доступны на Алике.
Предлагаю не останавливаться и еще все товары с Вб добавить на Озон, а товары с Озона на Вб!
Пусть покупатели сами выбирают какой интерфейс им ближе 💪
Наши vs китайцы 💪
На всякий случай напоминаю, что китайские селлеры вряд ли смогут заменить наших отечественных, ибо китайцы любят гиперболизировать свои товары, например, на кормушке на фото отчетливо видно, что птицы спокойно на ней помещаются, а фактически приезжает кормушка чуть больше спичечного коробка! 🤷♂️
Но наверное это просто колибри или какие-то птицы размером с мух 😂
Озон перемещает товары со складов на ПВЗ 🫡
[Официального анонса еще не было, возможно я неверно интерпретирую события]
Вчера произошли десятки тысяч заказов дорогих товаров, у нас заказали товары стоимостью 15 тысяч. Заказы идут от юр. лица.
Насколько сужу из разных источников — Озон решил разместить дорогие товары в ПВЗ и таким образом снизить потенциальный ущерб.
Хорошее решение, максимум пострадают сроки доста…
Озон с 1 августа (с завтрашнего дня) принудительно подключит платное страхование 📞
Если вы не хотите, чтобы ваши товары были застрахованы — отключите прямо сейчас.
Вижу, что много негатива по каналам из-за этой новости, но давайте взглянем с другой стороны: сегодня БПЛА упал в ста метрах от склада Озона в Зеленодольске. Была ли это целенаправленная атака на их склад или на соседний Вб — никто не знает.
Я думаю, чт…
Вечная проблема решилась — баллы Озона не облагаются налогом! 🎉
Селлер Ozon добился отмены доначисления налога на бонусные баллы. ФНС требовала включить в доход по УСН все баллы, которыми маркетплейс компенсирует участие в скидках. В споре речь шла о 2,5 млн рублей дохода и почти 150 тысячах рублей доначислений и штрафа.
Селлер настаивал, что баллы нельзя свободно вывести со счета: они автоматически списываются на …
Немного размышлений об атаках на склады Вб 👚
Если завтра приостановит работу один из маркетплейсов — торговля не остановится. Для конкретного продавца это может стать серьёзной проблемой, но для рынка в целом исчезновение одной площадки не означает исчезновение покупателей. Маркетплейс не создаёт потребность в одежде, технике, косметике, мебели или продуктах. Он лишь помогает покупателю быстрее найти товар, сравнить…
Озон поделился результатами 2 квартала — заработали 10 млрд 💅
Но мне интереснее другое, в их пресс-релизе есть пару абзацев про топливный кризис и прилеты по складам Вб.
Как пишет Озон: компания не наблюдала существенных перебоев в работе из-за нехватки топлива.
А вот по поводу прилетов по складам Озон пишет, что риск есть, но они стараются его минимизировать. Полный текст на скринах
И еще закидываю скрин о том, …
А как там М.Видео себя чувствует? Им бы напрячься после закрытия Магнита, а то тропинка-то уже проложена
😁10❤2🔥2
Showing the 12 most recent of 16 posts we hold for @burlak_na_mp. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Citation-graph rank
Citation-graph rank — 479,123 of 1,550,164entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Ozon Marketplace @ozonmarketplace · 102,188 Telegram ranks this channel #20 of 81 here — alongside 80 others — read 15 August 2026
This channel appears in 1 seed channel's Telegram-generated recommendation list in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 16 August 2026 — this
entry's latest reading, not the date you are reading this.
“Бурлак на маркетплейсах” (@burlak_na_mp), 3,953 subscribers as measured 16 August 2026. Telegram Register, tgregister.com/channel/burlak_na_mp.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.