29 Jul 2026, 12:58 UTC≈1,070 views16 reactionsread 8 August 2026 Photo
🚨 Google Play Console gets a major UI/UX refresh
Google has redesigned the interface and changed how ASO performance is analyzed.
What's new:
1️⃣ The Conversion analysis section is gone 🫂
Analytics now live under Store Listings with updated charts.
All familiar filters remain available.
2️⃣ Metrics were renamed:
Store listing visitors → 𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀
Store listing acquisitions → 𝗨𝗻𝗶𝗾𝘂𝗲 𝘂𝘀𝗲𝗿 𝗶𝗻𝘀𝘁𝗮𝗹𝗹 𝗰𝗹𝗶𝗰𝗸𝘀
3️⃣ Stor…
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22 Jul 2026, 13:09 UTC≈1,800 views16 reactionsread 8 August 2026 Photo
Impressions have appeared in the Google Play Console 🔥
Only page views (Store listing visitors) and installs (Store listing acquisitions) were available previously. Impressions weren't tracked.
It appears that traffic from generic keywords is now categorized under Explore, while Search impressions - including branded and closely associated searches - are now grouped under Paid & Direct.
🔹 If you have few Impressio…
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2 Jul 2026, 12:40 UTC≈2,150 views13 reactionsread 8 August 2026 Photo
🤔 How do users discover apps?
More and more people skip App Store search and go straight to ChatGPT, Gemini, and other AI tools:
💬 “Best budgeting app?”
💬 “Best habit tracker?”
💬 “AI assistant for work?”
AI is becoming the new discovery layer for mobile apps.
And here’s the reality:
If AI doesn’t understand your product’s brand, it won’t recommend it.
In 2026, your brand is incomplete if it’s not visible in AI.
…
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9 Jun 2026, 08:53 UTC≈3,770 views39 reactionsread 8 August 2026 Photo
🔥 🍏 WWDC 2026 — ASO updates
Apple finally gave us more tools for creatives.
What's now possible:
1. The big Product page header - for ALL apps. Video or image at the top of your product page. Works in CPP too.
2. This large banner also works right in Search Results. You can run it instead of screenshots - so the 1st thing a user sees in the results is under your control.
The same goes for Apple Ads (Search Ads & …
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18 Mar 2026, 14:27 UTC≈3,480 views11 reactionsread 8 August 2026 Photo
🆕 Insights Report in Apple Ads
Since March 3, Apple introduced an additional ad placement in App Store search, replacing the 2nd organic position. As of March 17, it has been rolling out WW.
Yesterday, Apple released an updated Insights report — you can now see Daily Search Term Impressions Share across All Ad Positions.
💡Since the First Ad Position share is shown separately in this report, it’s easy to calculate …
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18 Dec 2025, 11:04 UTC≈3,630 views21 reactionsread 8 August 2026 Photo
#AppleAds: Search results expansion in 2026
Now:
- Ads appear only at the top of App Store search results
In 2026:
- Ads can appear both (❗️) at the top and further down in search results
No campaign changes needed - all Search Results campaigns are automatically eligible. You can’t choose or bid on a specific position.
Ad format and billing (CPT / CPI) remain the same.
💡 In theory, this unlocks the ability to me…
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28 Oct 2025, 13:56 UTC≈3,770 views28 reactionsread 8 August 2026 How can you update your #AppStore screenshots without a new build or release? 🍏
Some ASO specialists (like @alexandra_tgm) have already written about this, but many people still don't know about this tip.
So if you find it difficult to constantly go through new app reviews, here's a life hack:
1️⃣ Launch an A/B-test using Product Page Optimization (PPO)
2️⃣ Once the test is reviewed and approved, hit “Apply Treatm…
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11 Oct 2025, 06:30 UTC≈3,930 views29 reactionsread 8 August 2026 Photo
🔥 Why SAP scores dropped after Oct 1st 🍏
On October 1, 2025, Apple stopped showing Search Ads Popularity (SAP) for keywords with scores below ~50.
The first to notice this was Igor Kravchenko (@gorniv).
It looked like Apple killed low-frequency keyword data… but here’s what really happened 👇
💎 Apple introduced a new “Monthly Search Term Rank Report” inside Apple Ads cabinet > Insights. 👉 And here’s the kicker: App…
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12 Sept 2024, 13:38 UTC≈6,020 views33 reactionsread 8 August 2026 Photo
✅ Win-back offers for auto-renewable subscriptions now available in App Store
They allow us to reach previous subscribers and encourage them to resubscribe to our app or game 💪
Apple displays these offers to eligible customers in various places across the App Store, including:
- on your product page❗️
- in personalized recommendations
- on editorial selections on the Today, Games, and Apps tabs
You can find them …
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16 Jul 2024, 06:57 UTC≈5,820 views31 reactionsread 8 August 2026 🆕 Search Ads Popularity (SAP) drops again 📉
Apple has once again made changes to the SAP of certain keywords:
💠 Keywords in all languages that have special characters in different countries (delivery.com, tracker’, 7-11)
💠 Keywords in Asian languages with spaces (顺 丰 快 递, ゆ う パック)
💠 Keywords in Asian (and other) languages that contain a combination with English keywords (ems-中国邮政速递物流, ゆうパケットポストmini)
There are al…
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27 Jun 2024, 14:09 UTC≈5,560 views17 reactionsread 8 August 2026 Photo
💊 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐧𝐞𝐰𝐬 𝐚𝐛𝐨𝐮𝐭 𝐒𝐀𝐏 𝐜𝐡𝐚𝐧𝐠𝐞𝐬
We and colleagues have found a salvation for all ASO Tools.🙂😌
👉 At the moment, we can get the current SAP from the Apple Search Ads account from the "Search for related keywords" field when manually searching for keywords.
___
Have a question? Discussion in ASO Busters > https://discord.com/invite/kr78W9aSDD in the App Store thread
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27 Jun 2024, 10:42 UTC≈6,100 views50 reactionsread 8 August 2026 Photo
🚨 🆘 𝐀𝐩𝐩𝐥𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝 𝐭𝐡𝐞 𝐥𝐨𝐠𝐢𝐜 𝐨𝐟 𝐒𝐞𝐚𝐫𝐜𝐡 𝐀𝐝𝐬 𝐏𝐨𝐩𝐮𝐥𝐚𝐫𝐢𝐭𝐲 (𝐒𝐀𝐏)
Today, all ASO experts have noticed a sharp drop in SAP. Let us explain what happened:
◀️ 𝐁𝐄𝐅𝐎𝐑𝐄: Every ASO tool (including us) received SAP through the Apple Search Ads Account (ASA). It allowed us to get it for any keyword.
▶️ 𝐍𝐎𝐖: 𝐀𝐩𝐩𝐥𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐒𝐀𝐏, 𝐢𝐭 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐬 𝐚𝐩𝐩-𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐒𝐀𝐏! That is, all keywords it considers irrelevant to the ap…
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