Помогаю мастерам вырасти в high-сегмент: стиль, психология доверия, сервис.
Автор концепции «Мастер доверия»
Основатель бренда SUBOTA - https://www.ozon.ru/seller/subota-beauty-1380373/krasota-i-zdorove-6500/?min
YOUTUBE канал - https://linktw.in/IQrjor
Created
Between 1 March 2018 and 31 August 2021 — estimated from Telegram’s id allocation, not measured. How this range is calculated.
2 measurements taken within a single day. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 296–298 and does not start at zero.
Measurement log — every subscribers count we have recorded
Measured (UTC)
Subscribers
Change
11 Nov 2026, 17:22
297
no change
11 Nov 2026, 16:47
297
first reading
Engagement
15 posts held, back to 27 October 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 1 page of Telegram’s post history, 20 posts per page.
ERR · 30 days
10.4%
avg views ÷ 297 subscribers
Avg views / post
30.9
15 posts measured
Reaction rate
8.19%
reactions ÷ views · ER floor
Posts in window
15
of 15 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 11 November 2026
Posts held
15 (27 October 2026 – 11 November 2026)
Views total
464
Reactions total
38
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
11 Nov 2026, 17:22 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
740
Videos
191
Links
119
Lifetime counters from Telegram’s own channel header, read 11 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Video runtime
3m 41s
Average length
22s
Measured directly from 10 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.
Reaction mix
38 reactions across 15 posts, in 3 distinct kinds. The most used accounts for 81.6% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
31
81.6%
❤
6
15.8%
💯
1
2.63%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 15 of the 15 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 38 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 15 most recent posts we hold, published 27 October 2026 to 11 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Recent posts
Telegram’s own ‘edited’ marker: 2 of 15 posts held from the last 30 days (13.3%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
На YouTube зритель видит полтора часа: красивый киносвет, два кресла и вроде бы лёгкий разговор двух профессионалов под кофе. Кажется - сели, включили камеры и сняли.
Но за этими полутора часами стоит совершенно другая математика.
Недели подготовки, чтобы вскрыть бэкграунд гостя и найти его настоящие поворотные точки. Съёмочный день, когда смена команды начинается за три часа до мотора: сетап из четырёх кинокамер, …
А если начистоту, то кто я на самом деле?
В соцсетях всё выглядит красиво: парикмахер с 20-летним стажем, создатель премиального бренда SUBOTA, ведущий подкаста «SUBOTA по субботам», человек с микрофоном, у которого вроде бы есть ответы на все профессиональные вопросы.
Но если снять эти ярлыки и поговорить по-честному - за каждым из этих статусов стоит совершенно не глянцевая реальность.
Быть мастером у кресла 20 …
20 уроков, которые стоили мне 20 лет карьеры.Урок №20
Самое ценное в профессии - не статус. Не деньги. Не награды. Самое ценное - понимать, что твоя работа меняет жизни людей. Именно это чувство заставляет меня любить своё дело спустя столько лет.
Красивые волосы - это не обязательно сложный уход и десятки баночек.
Иногда достаточно подобрать средства, которые подходят вашим волосам и делают ежедневную заботу о них простой и приятной.
SUBOTA BEAUTY - это шампунь, бальзам, маска и несмываемый крем для ухода, который помогает вернуть волосам мягкость, гладкость и естественный блеск.
Без лишней суеты. Без сложных ритуалов. С вниманием к себе и своим волосам.
…
Через 10 лет закрашивать седину будет немодно? Игорь Енин о том, чего не скажут в салоне
Закрашивание седины выйдет из моды? Почему почти никто из мастеров не может сделать цвет 6.1? И что на самом деле чувствует клиентка, когда ей говорят «волосы отрастут»?
Игорь Енин, колорист с 25-летним опытом и автор техники камуфляжного окрашивания «Камуфляж Original», говорит откровенно: про тренд на седину, хейт, ошибки маст…
Ваши комментарии - это всегда самое ценное в каждом выпуске!
В выпуске Игорь Енин уверен: через 10 лет плотная покраска корней будет выглядеть так же старомодно, как мелирование из 90-х.
Почему цвет за 200 000 ₽ считается красивым, а такой же рисунок от природы называют старостью?
Почему идеальные корни приходится обновлять каждые две недели? И почему на простой вопрос «Как получить 6.1 на седьмом уровне тона?» да…
20 уроков, которые стоили мне 20 лет карьеры. Урок №19
Следующий соперник - всегда ты сам. Не коллеги. Не рынок. Не алгоритмы. А человек, которым ты был вчера.
Когда я приехал в Москву, у меня здесь не было готовой истории успеха. Не было человека, который бы всё устроил, связей, гарантий или понимания, как всё сложится. Было желание чего-то добиться. И, видимо, достаточно упрямства, чтобы не передумать.
Сейчас, когда смотришь на человека с именем, опытом и своей историей, легко подумать: ему повезло. Возможно, где-то и повезло. Но за результатом обычно стоит гораздо больш…
20 уроков, которые стоили мне 20 лет карьеры. Урок №18
Лучшие решения редко принимаются из страха. Страх почти всегда приводит к компромиссам.
🔥1
Showing the 12 most recent of 15 posts we hold for @Ivan_subota. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Mentions
Named by 1 registered channel — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 11 November 2026 — this
entry's latest reading, not the date you are reading this.
“ИВАН СУБОТА | Мастер доверия для мастеров и их клиентов” (@Ivan_subota), 297 subscribers as measured 11 November 2026. Telegram Register, tgregister.com/channel/Ivan_subota.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.