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Channel

hell is marketing

@Hell_is_Earth

On this record: Topic · Observations · Growth · Engagement · What this channel posts · Reactions · Posts · Citations · Cite this entry

5,995subscribers

-414 since we began measuring on 6 August 2026

Risers and fallers across the register · movement among entries of 3,162–10,000.

Register entry

Telegram ID-1001162198158
TypeChannel
Username@Hell_is_Earth
DescriptionМаркетинг/Пиар/Реклама Ковыряемся в креативах и трендах Cвязь и реклама: @e_adm
Created14 November 2019 — measured — cross-checked against a third-party dataset (ext.tg_channel)
First recorded6 August 2026
Last confirmed live2 November 2026
Measurements held22
Confirmed unchanged1 time, most recently 2 November 2026
On Telegramt.me/Hell_is_Earth

Topic

Memes & entertainment — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 12 September 2026 and assigned it the closest of 31 fixed categories, at 60% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.

Observations

These are measurements, not verdicts. Each one below states something we counted, alongside the evidence it was counted from, so you can check it rather than take it. None of them is graded: every observation this register holds is recorded at severity 0, because the precision of the detectors behind them has not been measured yet, and a rating we cannot support is worse than none. Read each as a fact about the data, not as a judgement about the channel. How we measure.

Views per post sit far above this size band

9,280 average views per post against 5,995 subscribers — an engagement rate of 154.8%. Across the 14,882 registered channels in the same cohort — 3,248–9,999 subscribers, posting mainly in Russian — the middle half sit between 6.95% and 25.4%, with a median of 13.7%.

What this was computed from
Window30 days (5 October 2026 – 4 November 2026)
Posts measured13 of 13 published in the window (5 exact, 8 rounded by Telegram)
Views totalled120,617
Mature posts only154.8% over 13 posts read at least 24h after publication
Subscribers5,995 measured 2 November 2026
Cohortb3162:rus · 14,882 channels · p10 3.58% · p25 6.95% · p50 13.7% · p75 25.4% · p90 41.6%
Position in cohort99.772th percentile · 11.3× the cohort median
Uncertainty±0.083% of the figure, from Telegram’s rounding
Post languageRussian · 100.0% of the window’s posts

When this is recorded. A channel is listed here only when its engagement rate sits at or above the 99th percentile of its cohort and is at least 3× away from that cohort’s median — above it — on both the all-readings figure and the mature-only figure. The percentile alone would be circular: a percentile cut puts the same share of every cohort in the tail whatever the data looks like. The distance from the median is what makes it a statement about this channel.

This is not a verdict, and the direction is not a quality signal. A low rate has many innocent causes — audiences that read in the Telegram app without opening the channel, a subscriber base built long before the current output, an audience in a different timezone from our reading. A high rate has innocent causes too: a post that travelled far beyond the channel’s own subscribers will do it. We publish the measurement and the distribution it sits in. The full cohort baselines are downloadable, so this comparison can be reproduced rather than trusted.

Recorded under the key err_high, last confirmed 4 November 2026. An observation that a later pass no longer finds is cleared, and a cleared observation is removed from this page rather than being shown struck through — we do not keep publishing a claim we have withdrawn. Dispute an observation.

Growth

5,9916,4096,2006 August 2026 — 6,409 subscribers7 August 2026 — 6,409 subscribers10 August 2026 — 6,406 subscribers13 August 2026 — 6,405 subscribers16 August 2026 — 6,395 subscribers20 August 2026 — 6,279 subscribers23 August 2026 — 6,203 subscribers25 August 2026 — 6,177 subscribers29 August 2026 — 6,149 subscribers1 September 2026 — 6,131 subscribers4 September 2026 — 6,122 subscribers9 September 2026 — 6,085 subscribers13 September 2026 — 6,076 subscribers17 September 2026 — 6,049 subscribers25 September 2026 — 6,029 subscribers4 October 2026 — 6,010 subscribers11 October 2026 — 5,991 subscribers14 October 2026 — 5,993 subscribers21 October 2026 — 6,007 subscribers24 October 2026 — 6,001 subscribers27 October 2026 — 5,999 subscribers2 November 2026 — 5,995 subscribers5,9956 August 20262 November 2026
22 measurements spanning 88 days, net -414. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 5,928–6,472 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 22
Measured (UTC)SubscribersChange
2 Nov 2026, 06:585,995-4
27 Oct 2026, 09:465,999-2
24 Oct 2026, 01:406,001-6
21 Oct 2026, 01:396,007+14
14 Oct 2026, 16:375,993+2
11 Oct 2026, 15:205,991-19
4 Oct 2026, 22:396,010-19
25 Sept 2026, 14:176,029-20
17 Sept 2026, 10:226,049-27
13 Sept 2026, 09:406,076-9
9 Sept 2026, 19:196,085-37
4 Sept 2026, 17:196,122-9
1 Sept 2026, 06:376,131-18
29 Aug 2026, 06:276,149-28
25 Aug 2026, 21:256,177-26
23 Aug 2026, 07:136,203-76
20 Aug 2026, 02:286,279-116
16 Aug 2026, 20:566,395-10
13 Aug 2026, 04:076,405-1
10 Aug 2026, 01:516,406first reading

Engagement

30 posts held, back to 2 June 2023 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 11 pages of Telegram’s post history, 20 posts per page.

ERR · 30 days
154.8%
avg views ÷ 5,995 subscribers
Avg views / post
9,280
13 posts measured
Reaction rate
0.105%
reactions ÷ views · ER floor
Posts in window
13
of 30 held

ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.

ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.

What these figures were computed from
WindowRolling 30 days · latest post in window 27 October 2026
Posts held30 (2 June 2023 – 27 October 2026)
Views total120,617
Reactions total127
Forwards / commentsnot exposed by the public surface — not measured, not estimated
Readings taken4 Nov 2026, 14:07 UTC

Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.

Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.

Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.

What this channel posts

Photos
≈5,440
Videos
≈978
Links
≈2,630

Lifetime counters from Telegram’s own channel header, read 4 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. A count marked ≈ was rounded by Telegram before we ever saw it — t.me prints these counters in full below 1,000 and to three significant figures above, so ≈142,000 means somewhere between 141,500 and 142,499.

Video runtime
13m 13s
Average length
44s

Measured directly from 18 videos with a duration reading, out of the posts we hold for this channel — not this channel’s whole posting history, only the sample this register has actually read. An exact reading to the second, taken from the post itself rather than from Telegram’s own rounded chrome, so it carries no ≈ mark.

Reaction mix

582 reactions across 30 posts, in 26 distinct kinds. The most used accounts for 14.4% of them.

Every reaction kind recorded on the sample, most used first
ReactionCountShareShare, drawn
🤮8414.4%
😁8113.9%
🤯7112.2%
👍508.59%
❤467.90%
🤣325.50%
🔥315.33%
🤬315.33%
👎284.81%
😱223.78%
👏183.09%
🤡162.75%
😐132.23%
💊101.72%
😨91.55%
👀81.37%
💩81.37%
🙈81.37%
🥴30.515%
🎉20.344%
6 further kinds111.89%

No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.

Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.

Coverage. Reactions were read on 30 of the 30 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 582 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.

Measured over the 30 most recent posts we hold, published 2 June 2023 to 27 October 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.

Recent posts

Telegram’s own ‘edited’ marker: 0 of 13 posts held from the last 30 days (0%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).

27 Oct 2026, 11:15 UTC208 views4 reactionsread 4 November 2026
Forwarded from @planerka_orgVideo

Испанского репортёра снесло волной во время репортажа о шторме. Под водой оказались корреспондент и оператор баскского телеканала. Позднее редакция заявила, что оба сотрудника не получили серьёзных травм.

❤2👍1🔥1

24 Oct 2026, 15:16 UTC≈13,500 views8 reactionsread 4 November 2026
Video

Таиландский производитель кормов для животных Pramy выпустил серию рекламных роликов, в которых люди ведут себя как коты. Каждый скетч завершается историей обретения питомцем своих хозяев.

🤡5🔥2😁1

22 Oct 2026, 12:02 UTC349 views4 reactionsread 4 November 2026
Forwarded from @planerka_orgVideo

Завтра в Москве начнётся производство первых советских компакт-дисков, которые в будущем, имея лучшие технические характеристики, заменят граммпластинку в наших домах. Сюжет о техническом прогрессе в СССР, 1990 год.

❤2👍1😁1

21 Oct 2026, 16:23 UTC365 views6 reactionsread 4 November 2026
Photo

Топ мемов третьего квартала года по версии Brand Analytics. Вы все понимаете?)

❤3👀2🔥1

20 Oct 2026, 10:03 UTC363 views7 reactionsread 4 November 2026
Forwarded from @planerka_orgPhoto

Школьники из Алматы попытались достать колу из реки и стали героями кампании Coca-Cola. На записи двое мальчиков держат за ноги третьего, пока тот вниз головой тянется к бутылке в воде. За десять дней видео собрало 11 тысяч лайков. На историю обратили внимание представители Coca-Cola в Казахстане. Они опубликовали ролик в местном аккаунте бренда и объявили поиски школьников. Бренд сменил аватарку в соцсетях на илл…

❤3🔥3💊1

18 Oct 2026, 15:05 UTC≈13,200 views10 reactionsread 4 November 2026
Video

Тем временем «Перекрёсток» позвал для продвижения своих товаров душевного деда по имени Владимир

😁4🔥3👍2🥴1

17 Oct 2026, 14:39 UTC≈18,600 views8 reactionsread 4 November 2026
Photo

Эсэмэмщик студии танцев из Набережных Челнов выложил рекламу йоги, сгенерированную ИИ. В комментариях начался шквал веселья.

❤4🔥2😁2

16 Oct 2026, 15:22 UTC≈13,400 views14 reactionsread 4 November 2026
Photo

Креативный директор авиакомпании S7 похвасталась своей новой рекламной кампанией. В комментариях ей популярно объяснили, что она зря напрягается.

😁10👍2🔥2

16 Oct 2026, 12:15 UTC432 views8 reactionsread 4 November 2026
Forwarded from @old_ekbPhoto

Газета «Уральская жизнь» (существовала в 1899-1919 годах) ищет «писца». С хорошим почерком. И обязательно трезвого. 1905 год.

🔥4❤2😁2

15 Oct 2026, 08:42 UTC≈13,100 views11 reactionsread 4 November 2026
Video

Французский телеком-оператор Orange рекламирует свою антифрод-систему, прекращая бесконечную какофонию спам-звонков и сообщений

❤6🔥3💊2

14 Oct 2026, 13:13 UTC≈13,000 views14 reactionsread 4 November 2026
Photo

Реклама какао Ван-Гутена, дающего мышечную силу. Журнал «Нива», 1905 год.

❤6🤣4🔥2👀1🥰1

13 Oct 2026, 08:40 UTC≈21,000 views16 reactionsread 4 November 2026
Photo

Невероятно полезные лайфхаки в наше непростое время

🤡8❤4💊3😁1

Showing the 12 most recent of 30 posts we hold for @Hell_is_Earth. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.

Forward network

Republished by

Channels on the register that have forwarded this channel's posts into their own feed.

Republishes

Channels on the register whose posts this channel has forwarded.

Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.

Cite this entry

A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 2 November 2026 — this entry's latest reading, not the date you are reading this.

“hell is marketing” (@Hell_is_Earth), 5,995 subscribers as measured 2 November 2026. Telegram Register, tgregister.com/channel/Hell_is_Earth.

Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.