Сотрудничество: @Annenkov_assistant
Книжные обзоры и мысли по персональной и бизнес стратегии.
Павел Анненков, предприниматель, издатель и эксперт по стратегии
pavelannenkov.ru
Книжный бизнес-клуб “12” 12book.club
Created
7 July 2022 — measured — cross-checked against a third-party dataset (ext.tg_channel)
Literature — a classification, not a measurement. An on-box language model (Qwen3.6-35B-A3B-FP8, prompt version 1) read this channel’s own recent posts on 11 September 2026 and assigned it the closest of 31 fixed categories, at 58% confidence. This is a model’s judgement about what the channel is likely to be about, not a fact this register measured the way a subscriber count or a view count is measured — it can be revised on a later pass, and it carries no weight anywhere else on this page. How this classification works, and the other topics.
Growth
27 measurements spanning 92 days, net +1,323. Dots are measurements; the straight line between them is drawn to join them, not to claim we know the path taken in between — snapshots are recorded only when a count changes, so gaps mean “no change observed”, never “interpolated”. The vertical axis spans 7,841–9,560 and does not start at zero.
Measurement log — every subscribers count we have recorded, most recent 20 of 27
Measured (UTC)
Subscribers
Change
6 Nov 2026, 11:46
9,362
+51
3 Nov 2026, 15:31
9,311
+36
31 Oct 2026, 10:19
9,275
+38
28 Oct 2026, 04:18
9,237
+22
25 Oct 2026, 08:39
9,215
+20
22 Oct 2026, 17:05
9,195
+41
19 Oct 2026, 02:18
9,154
+30
15 Oct 2026, 18:51
9,124
+60
13 Oct 2026, 01:40
9,064
+133
6 Oct 2026, 13:15
8,931
+45
29 Sept 2026, 07:58
8,886
+58
19 Sept 2026, 16:39
8,828
+41
15 Sept 2026, 04:39
8,787
+4
11 Sept 2026, 07:19
8,783
+81
6 Sept 2026, 13:39
8,702
+51
2 Sept 2026, 14:24
8,651
+61
30 Aug 2026, 22:34
8,590
+77
27 Aug 2026, 23:42
8,513
+94
25 Aug 2026, 00:34
8,419
+71
21 Aug 2026, 18:27
8,348
first reading
Engagement
49 posts held, back to 10 June 2026 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 35 pages of Telegram’s post history, 20 posts per page.
ERR · 30 days
24.2%
avg views ÷ 9,362 subscribers
Avg views / post
2,260
11 posts measured
Reaction rate
2.13%
reactions ÷ views · ER floor
Posts in window
11
of 49 held
ERR is average views per post over the last 30 days divided by subscribers, the definition TGStat uses, so this figure is comparable with the one you will see elsewhere. It falls structurally as a channel grows: a high ERR on a small channel and a low one on a large channel describe reach mathematics, not quality. We publish the figure and the sample it came from and pass no verdict on it.
ER is defined industry-wide as (forwards + reactions + comments) ÷ views — note the denominator is views, not subscribers. Telegram’s public web preview carries views and reactions but not forward or comment counts, so the reaction rate above is the reactions term only and is therefore a floor: the true ER for this channel is higher by an amount we have not measured and will not estimate.
What these figures were computed from
Window
Rolling 30 days · latest post in window 7 November 2026
Posts held
49 (10 June 2026 – 7 November 2026)
Views total
24,900
Reactions total
531
Forwards / comments
not exposed by the public surface — not measured, not estimated
Readings taken
8 Nov 2026, 22:50 UTC
Views are a single reading per post, taken at the time above. A post published in the last day or two is still accumulating views, which pulls the 30-day average down slightly. That is a property of the standard definition rather than a fault in it, so we keep the definition rather than “correcting” the number into something nobody can reproduce.
Precision. Telegram publishes view counts on its public widget in short form — 8.12K, 3.7M — so any reading at or above 1,000 reaches us rounded to three significant figures, and only counts below 1,000 are exact. Averages and rates derived from them are shown to the same precision rather than to the unit: a figure like 3,701,250 would assert digits nobody measured.
Reaction counts are published per emoji and rounded the same way, so a total below 1,000 is exact and a larger one is a sum that may carry a rounded component from each emoji above 1,000. Because it is a sum, it does not look rounded — read a large reaction total as three significant figures per contributing emoji rather than as the figure it prints.
What this channel posts
Photos
740
Videos
81
Links
649
Lifetime counters from Telegram’s own channel header, read 8 November 2026 — not the date at the top of this page, which is when the subscriber count was last read. Below Telegram’s rounding threshold, so these counts are exact.
Reaction mix
2,483 reactions across 47 posts, in 11 distinct kinds. The most used accounts for 35.8% of them.
Every reaction kind recorded on the sample, most used first
Reaction
Count
Share
Share, drawn
🔥
889
35.8%
❤
859
34.6%
👍
539
21.7%
🏆
108
4.35%
💯
61
2.46%
🙏
10
0.403%
🤯
6
0.242%
🆒
3
0.121%
🐳
3
0.121%
🤔
3
0.121%
🤓
2
0.081%
No sentiment is inferred, and none should be read in. This table is ordered by count and by nothing else. Emoji do not carry stable meaning across languages or communities — 🙏 is thanks in one channel and mourning in another — so we publish which ones were pressed and how often, and pass no judgement on what an audience meant by them.
Precision. Telegram publishes reaction counts per emoji and short-forms each one — 4.34K, 1.2M — so any single kind at or above 1,000 reaches us at three significant figures, and only counts below 1,000 are exact. The shares above are ratios of those figures and carry the same error. This is also why the total here can differ slightly from a reaction total printed elsewhere on the page: both are sums of the same rounded parts, taken over samples with different edges.
Coverage. Reactions were read on 49 of the 49 sampled posts in this sample. Summed by Telegram’s own count on each post — not by adding up the per-emoji breakdown above — those same posts carry 2,618 reactions in total: the kind of figure the paragraph above means by “a reaction total printed elsewhere on the page”.
Measured over the 49 most recent posts we hold, published 10 June 2026 to 7 November 2026, using the newest reading held for each. Telegram Stars are excluded: they are a payment, not a reaction, and they have their own section.
Telegram Stars
Stars received
385
across the posts below
Posts paid on
42
of 49 we hold a reading for · 86%
Most on one post
21
single highest reading
A paid reaction is a reader spending Telegram Stars — bought with money — on a post by @ANNENKOV_ideas_and_books. Telegram publishes the count on the public post preview alongside ordinary reactions, and this register reads it there. It is the only figure on this site that measures money moving rather than attention.
Stars are not reactions, and the two are never added. They are rendered in the same strip on Telegram and counted in the same shape, but one is a tap and the other is a purchase. The reaction totals and the engagement rate elsewhere on this page exclude every figure in this section, and no rate here is computed against a reaction count.
This is not revenue, and we publish no currency figure. What a Star costs a reader and what it pays a channel are different numbers, Telegram takes a share we cannot observe, and the terms have changed. Converting a Star count into money would be an estimate dressed as a measurement, so the count is where we stop.
Counted over the 49 most recent posts we hold for this entry, published 10 June 2026 to 7 November 2026. Star counts above 1,000 reach us in Telegram’s short form and carry the same three-significant-figure rounding as everything else on this page.
Recent posts
Telegram’s own ‘edited’ marker: 2 of 11 posts held from the last 30 days (18.2%) carried it when this register last read them. The marker says a post was changed after publishing, not what it said before — this register holds the earlier wording only where an edit fell between two of its own reads (see the edit ledger and how it is measured).
У меня есть привычка - каждый день перечитывать по 15 минут свои заметки из книг, которые я прочитал в текущем месяце в прошлые годы. Сейчас перечитываю книги ноября. В 2012 году в этом месяце я прочитал одну из важнейших книг последних десятилетий - "Черный лебедь" Нассима Талеба.
Вот главная мысль из книги, которую я для себя тогда выделил и с которой живу до сих пор. В моем вольном переводе.
Зная все характерист…
«Почему у тебя так мало обзоров книг Российских авторов?»
Вопрос, который мне часто задают в комментариях к моим видео. Отвечаю. Хороших, практичных книг с новыми идеями у нас действительно мало. Поэтому мой книжный бизнес-клуб «12» совместно с издательством «АСТ» решил в этом году запустить серию бизнес-книг Российских авторов. Я сам лично участвую в поиске и выборе хороших авторов, чьи книги точно дадут вам ценност…
Наша жизнь превращается в борьбу с отвлечениями. Наше внимание раздергивают короткий, поверхностный контент и постоянное общение с ИИ по любому поводу. Я вижу, что люди из-за этого начинают тупеть. Спасти от этого нас может вдумчивое чтение, которое становится редким и важным навыком.
В новом выпуске разберу тему кризиса внимания, 3 мифа о мозге в цифровую эпоху и пять подходов к активному чтению, которые помогут ва…
Продолжаю публикации из серии мой ТОП-100 Главных книг.
Сегодня для вас часть 7.
Во время прямых эфиров обсуждаю лучшие книги из моего личного списка.
В новой подборке 5 книг на тему экономики, корпоративных финансах, ценообразовании, а также одна бонусная.
В прошедшее воскресенье мы встречались в прямом эфире, где я разбирал каждую из них. А здесь я собрал для вас полный список книг и главные причины, почему эти к…
Считаю, что именно сейчас важно создавать стратегию бизнеса на 10 лет вперед. Рассказал в новом видео на чем её можно сейчас построить.
Разбираю мое любимое правило Чарли Мангера и подход JTBD (Jobs To Be Done - «работы, которые делает продукт»), чтобы подкинуть вам идеи для долгосрочной стратегии.
Смотрите на всех платформах:
YouTube
VK Video
Rutube
Дзен
Яндекс Музыка
АННЕНКОВ / Стратегия & Книги
Эта книга точно не для всех) Я понял это уже где-то на 15-ой странице. Но всё равно заставил себя ее дочитать, так как много раз уже видел упоминания этого подхода для развития руководителей и решил в нем разобраться. Книга хорошо дополняет тему октября в моем книжном бизнес-клубе «12».
Книги 2026 #56
Отто Шармер «Основы Теории U»
О ЧЕМ КНИГА:
Центр «Теории U» - это объяснение того, как отдельные личности или органи…
Вдогонку к текстовому обзору для вас видео по книге Донеллы Медоуз «Азбука системного мышления».
Детально разбираю подходы из книги на примерах из моих компаний.
Смотрите на всех платформах:
YouTube
VK Video
Rutube
Дзен
Книжный бизнес-клуб "12"
АННЕНКОВ / Стратегия & Книги
Если вы прочитаете в этом году только одну книгу, то пусть это будет книга Донеллы Медоуз. Ее работа про системное мышление должна стать настольной книгой каждого, кто хочет сделать свою жизнь, бизнес или карьеру лучше. После её прочтения вы точно будете по-другому смотреть на мир. Эту книгу мы разбираем на 133-й встрече моего книжного бизнес-клуба «12».
Книги 2026 #55
Донелла Медоуз «Азбука системного мышления»
О Ч…
Попробовал новый формат видео. Отвечаю на вопросы про ведение бизнеса и управление компанией. Если у вас есть вопросы, которые сейчас волнуют, то пишите в комментариях здесь или под видео на YouTube. Отвечу в следующих выпусках.
Смотрите первое видео на всех платформах:
YouTube
VK Video
Rutube
Дзен
АННЕНКОВ / Стратегия & Книги
Поток VS Увлеченость. Что важнее?
Вчера на 17-й встрече нашего философского «Клуба Больших Вопросов», который работает в рамках моего книжного бизнес-клуба «12», мы обсуждали состояние потока.
Оказалось, что все не так просто, как писал Чиксентмихай в своей книге «Поток».
Поток - возможно, не самое высокое состояние, к которому стоит стремиться человеку.
Напомню, что такое поток. Психолог Михай Чиксентмихайи описыва…
"Проще представить себе конец света, чем конец капитализма". Кажется, что после 1989 года капитализм представляется нам с вами как единственная политэкономическая система. Автор сегодняшней книги разбирается, как это произошло и может ли что-то прийти на смену капитализму.
Книги 2026 #53
Марк Фишер "Капиталистический реализм"
О ЧЕМ КНИГА:
Это такой философский диагноз нашей с вами жизни и современной экономике. Мар…
Что отличает сильного генерального директора?
Для вас в новом выпуске разобрал шесть зон ответственности генерального директора из книги "CEO Excellence": от работы с командой и стейкхолдерами до личной эффективности.
Расскажу в видео, как все это работает на практике, на примерах из собственного опыта.
Смотрите на всех платформах:
YouTube
VK Video
Rutube
Дзен
АННЕНКОВ / Стратегия & Книги
Книжный бизнес-клуб…
🔥25❤10👍7
Showing the 12 most recent of 49 posts we hold for @ANNENKOV_ideas_and_books. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Stars beside a post are paid reactions — Telegram Stars, bought with money and spent on that post. They are a different unit from reactions and are never added to them, here or anywhere else on this page.
Posts recorded as deleted after publishing
We recorded 1 post on @ANNENKOV_ideas_and_books as deleted — posts this register held that were missing from the channel’s public page on two separate reads, taken from different network addresses at least an hour apart.
A deletion is not wrongdoing. This register can see that a post it held is no longer on the channel’s public page, and when — not why. Expired ad placements, reposts, rotating links and corrections all look the same. This is a count of recorded detections, not an exact total: it misses deletions we could not see, because only a post we held and later re-read inside the page can be seen to go, and it may include a small number of wrong records. How this is measured.
First seen missing
3 November 2026
Most recent seen missing
3 November 2026
Median time before seen missing
3 days
Seen missing in the last 30 days
1
Forward network
Republished by
Channels on the register that have forwarded this channel's posts into their own feed.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Mentions
Named by 3 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
Appears in Telegram’s recommendations for other channels
The reverse of the list above, and a different kind of signal. This does not require this channel to have ever been asked about directly — each row below is a channel we DID ask Telegram about, whose Telegram-generated list happened to include this one. A channel can appear here with an empty list above it, because being named by someone else’s query is independent of having been queried itself.
Александр Кравцов | Следующий уровень @akravtsovcom · 32,822 Telegram ranks this channel #6 of 95 here — alongside 94 others — read 4 September 2026
Бизнес-клуб «Атланты» @bc_atlanty · 31,079 Telegram ranks this channel #19 of 96 here — alongside 95 others — read 6 September 2026
Кирилл Фомичев @fomichevkirill · 28,888 Telegram ranks this channel #28 of 97 here — alongside 96 others — read 10 September 2026
Николай Хлебинский @nikolay_khl · 23,628 Telegram ranks this channel #33 of 96 here — alongside 95 others — read 22 September 2026
Лидерская позиция | Андрей Шапенко @leadership_position · 27,475 Telegram ranks this channel #33 of 98 here — alongside 97 others — read 11 September 2026
Skolkovo School of Management @skolkovo_channel · 43,438 Telegram ranks this channel #44 of 100 here — alongside 99 others — read 28 August 2026
Квест Теория Каст и Ролей @alexkrol · 18,743 Telegram ranks this channel #51 of 95 here — alongside 94 others — read 5 October 2026
Нескучные Финансы @noboring_finance · 64,635 Telegram ranks this channel #57 of 97 here — alongside 96 others — read 21 August 2026
Роман Тарасенко @romarketing · 22,362 Telegram ranks this channel #67 of 97 here — alongside 96 others — read 20 September 2026
Сергей Иванов из ЭФКО @sergei_ivanov_efko · 63,407 Telegram ranks this channel #81 of 100 here — alongside 99 others — read 21 August 2026
Нейро Ликбезик | Кирилл Безиков @kirillbezikov · 19,943 Telegram ranks this channel #83 of 96 here — alongside 95 others — read 29 September 2026
This channel appears in 11 seed channels' Telegram-generated recommendation lists in total. Each is Telegram’s list for THAT channel, not this one — see how this is measured.
Cite this entry
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 6 November 2026 — this
entry's latest reading, not the date you are reading this.
“АННЕНКОВ / Стратегия & Книги” (@ANNENKOV_ideas_and_books), 9,362 subscribers as measured 6 November 2026. Telegram Register, tgregister.com/channel/ANNENKOV_ideas_and_books.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.