24 Aug 2026, 13:11 UTC56 views2 reactionsread 25 August 2026 Photo
Nothing says "nobody's home" like clicking a link on a business site and landing on a 404. The digital version of a shop with its lights on and the door locked.
Broken links just pile up. A page gets renamed here, deleted there, and the site fills with small dead ends. A link check every few months is usually enough.
When did you last check yours?
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21 Aug 2026, 14:58 UTC139 views1 reactionsread 25 August 2026 July brought major updates across domains, AI, and digital infrastructure — from new gTLD demand and DNS-based AI identity to AI search growth and the t.mе outage.
Catch the full digest here ↩️
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21 Aug 2026, 09:20 UTC154 views2 reactionsread 25 August 2026 An XML sitemap is the table of contents you hand a search engine: here's every page worth knowing about. Most site builders generate one automatically now.
The thing to remember is checking it after big changes. An outdated map can point search engines at pages that have moved and add noise, though for a big or brand-new site, having no map at all can be the bigger problem.
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20 Aug 2026, 09:05 UTC187 views2 reactionsread 25 August 2026 Photo
Does your site need the "www" or not? Short answer: pick one and stick with it.
Technically yourdomain.сom and www.yourdomain.сom can behave like two separate addresses. If both load on their own without redirecting to one version, you can split your traffic and confuse search engines. Choose your preferred version, send the other to it, done.
Team www, or team bare domain?
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19 Aug 2026, 09:20 UTC198 views8 reactionsread 25 August 2026 Photo
A lot of the tech names you know run on a country's ccTLD. .io is the country code for a tiny British territory in the Indian Ocean. .ai belongs to Anguilla, a Caribbean island of about 15,000 people.
Neither was built for startups. They just happened to spell what the tech world wanted, and a whole aesthetic grew out of a spelling coincidence.
Anguilla now funds a real chunk of its national budget on those registr…
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17 Aug 2026, 11:50 UTC236 views10 reactionsread 25 August 2026 Every couple of years someone declares the domain name dead. Apps, search, now Al.
But every one of those killers still lives at an address: the app has a website, the search result points to a domain, the Al answer was built from pages that mostly needed a name. DNS and domain names are still core infrastructure under the apps, the search, and the Al systems meant to replace them.
For a corpse, it stays pretty bus…
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14 Aug 2026, 09:00 UTC335 views5 reactionsread 25 August 2026 The SEO question used to be where you rank. Now it's also whether you show up in the answer. Plenty of searches end without a click, so being named in an AI reply can matter alongside sitting high on the page.
How those answers get assembled is its own puzzle, and plenty of signals feed into it.
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12 Aug 2026, 13:47 UTC360 views6 reactionsread 25 August 2026 Photo
How is your website performing in AI assistants?
Here are five free ways to track visibility, citations, traffic, and crawler access. Read ↩️
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11 Aug 2026, 13:15 UTC335 views3 reactionsread 25 August 2026 Looking back at this year's Prime Day: Check Point researchers counted nearly 7,000 (!!) Amazon-themed domains registered in the months before the sale opened on June 23. Around one in eleven were flagged as malicious or suspicious.
Big sales bring phishing crews out in force. A ticking countdown turns careful people into fast clickers.
The address bar is worth a look before you click: an extra word tacked on, or a…
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10 Aug 2026, 13:14 UTC337 views4 reactionsread 25 August 2026 In 2015 a man bought Google.сom for twelve dollars. Checkout actually went through, and for about a minute the world's biggest domain sat in his account as purchased.
Then Google cancelled the transaction. They offered him a reward for reporting it, around $6,000, then doubled it when he said he'd give the money to charity.
Picture the receipt: "Google.сom, $12.00," filed between a phone bill and a parking ticket. …
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7 Aug 2026, 09:27 UTC385 views9 reactionsread 25 August 2026 Photo
More content does not mean more attention.
Our CEO Andrey Insarov’s latest Forbes Business Council article looks at why brands need human judgment for buyers and clear, discoverable information for AI systems. Read ↩️
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5 Aug 2026, 15:34 UTC354 views7 reactionsread 25 August 2026 Photo
When does a business need a second domain?
This article covers three practical uses: launching a separate project, entering a new market, and protecting a brand. Read ↩️
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Showing the 12 most recent of 30 posts we hold for @itcom. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.