Channel
@apparatmag
On this record: Growth · Engagement · Advertising · Posts · Citations · Cite this entry
1,671subscribers
+2 since we began measuring on 5 August 2026
Risers and fallers across the register · movement among entries of 1,000–3,162.
| Telegram ID | -1001001738793 |
|---|---|
| Type | Channel |
| Username | @apparatmag |
| Created | 23 September 2015 — measured — cross-checked against a third-party dataset (ext.tg_channel) |
| First recorded | 6 August 2026 |
| Last confirmed live | 12 August 2026 |
| Measurements held | 4 |
| Confirmed unchanged | 1 time, most recently 12 August 2026 |
| On Telegram | t.me/apparatmag |
| Measured (UTC) | Subscribers | Change |
|---|---|---|
| 12 Aug 2026, 12:17 | 1,671 | +1 |
| 9 Aug 2026, 08:32 | 1,670 | +1 |
| 6 Aug 2026, 07:18 | 1,669 | no change |
| 5 Aug 2026, 20:59 | 1,669 | first reading |
20 posts held, back to 12 March 2018 — the reader has not yet reached the start of this channel’s public history, so older posts may sit further back, unread. Read across 2 pagesof Telegram’s post history, 20 posts per page.
Nothing published in the last 30 days. ERR and ER are rolling 30-day measures, so there is nothing to compute — we hold 20 posts for this entry, the most recent from 2 November 2018. An engagement rate over an empty window would be a number about nothing.
An ad marker, not a judgement about a post. A post is counted here because it carries one of two explicit markings: an erid token, which Russian law has required on paid placements since 2022 and which is issued against a specific advertising contract, or a #реклама / #ad hashtag in the body, which is the channel declaring it itself. The first is documentary; the second is a self-declaration and is weaker. No classifier reads the text and decides — nothing on this site guesses that a post is an advertisement.
This is a floor, and it can only ever be a floor.A channel that runs paid placements without marking them produces no marker for us to count, and an unmarked ad is indistinguishable from an ordinary post on the public surface. The ad load above therefore means “the share of posts that declared themselves”, never “the share of posts that were paid for”. A low figure is not evidence of a channel that runs few ads.
Both figures are medians, and no ratio between them is published. Each is a view reading that actually occurred on a post, picked by percentile_disc rather than averaged, so one viral post cannot move it and no interpolated value is invented between two readings. The sample on one side is under five posts, which is too thin to compare. The two figures are shown side by side with the count behind each, and deliberately not divided into a headline like “ads get x% fewer views” — an arithmetic that is easy to print and, at this sample size, means nothing.
Measured over the 20 most recent posts we hold, published 12 March 2018 to 2 November 2018. Views are the latest single reading held for each post, and any reading at or above 1,000 is rounded by Telegram to three significant figures.
Вслед за бытовыми технологиями привычные формы развлечений — кино и видеоигры — становятся интерактивными. Их создатели стремятся вовлечь пользвателя или зрителя в сюжет и действие видеопродукта. Видеомейкер Яна Сосновская разбирается в рождении нового жанра на пересечении двух индустрий. https://apparat.cc/world/interactive-videoart/
Пока редакция в отпуске, публикуем анонс еще одного интересного события от наших друзей из Стрелки. Вечером 30 июля там пройдут лекция сооснователя и бывшего главы отдела дизайна Kickstarter Чарльза Адлера и дискуссия с его участием. Вход, как обычно, бесплатный. Все подробности и регистрация по ссылке: http://strelka.com/ru/events/event/2018/07/30/business-digital-evolution
Еще одна отличная новость для читателей из Москвы: недавно в городе запустился сервис аренды автомобилей по подписке Willz. Willz выдает машины на срок от трех месяцев и берет на себя все хлопоты по их содержанию, в том числе ТО, ремонт, КАСКО и ОСАГО. Вы просто платите ежемесячный платеж, и больше ни о чем не беспокоитесь. Сам сервис зарабатывает на разнице между лизинговыми платежами и подпиской. Автомобиль легк…
Американский средневысотный беспилотник MQ-9B SkyGuardian успешно перелетел через Атлантический океан. О подготовке этого полета мы писали чуть раньше здесь: https://apparat.cc/news/skyguardian/
Создатель первого напечатанного на 3D-принтере пистолета объявил о создании библиотеки чертежей печатаемого оружия. https://apparat.cc/news/defcad/
Читатели из Москвы, обратите внимание: завтра на Стрелке пройдет дискуссия открытая дискуссия о влиянии технологий на разные сферы нашей жизни с участием основателя Википедии Джимми Уэйлса. Вход бесплатный, все подробности и регистрация по ссылке: http://strelka.com/ru/events/event/2018/07/12/binary-district-x-strelka-future-of-digital-transformation
Google снова подозревают в нарушении конфиденциальности личной переписки своих пользователей. В 2017 году компания пообещала перестать собирать данные из входящих писем в Gmail для персонализации рекламы, но сообщения пользователей по-прежнему просматриваются — и это делает уже не только сам Google, но и разработчики сторонних приложений, выяснила WSJ. При этом, предоставляя третьим лицам доступ к почтовым аккаунта…
Disney разработал робота-каскадера, который умеет выполнять акробатические прыжки с троса. https://apparat.cc/news/disney-stuntronics/
Крупнейший американский продуктовый ритейлер Kroger объединился со стартапом Nuro, чтобы запустить полностью беспилотную доставку товаров с осени 2018 года. https://apparat.cc/news/kroger-nuro/
Три авиакомпании представили разные концепты аппаратов для сервиса аэротакси Uber. Возможно, какие-то из них уже в 2023 году будут летать в Далласе и Лос-Анджелесе. https://apparat.cc/news/uber-elevate/
У британского флота появился противоминный робот. Он управляется дистанционно и не подвергает опасности жизни членов экипажа. https://apparat.cc/news/royal-navy-unmanned/
В США испытали пассажирский октокоптер. К 2020 году разработчики хотят сертифицировать в США пилотируемую версию аппарата. apparat.cc/news/surefly/
Showing the 12 most recent of 20 posts we hold for @apparatmag. View and reaction counts are the latest single reading for each post, not a live figure, and a recent post is still accumulating both. A view count marked ≈ was rounded by Telegram before we ever saw it — t.me prints views in full below 1,000 and to three significant figures above, so ≈1,200,000 means somewhere between 1,150,000 and 1,249,999. Unmarked counts are exact. Text is reproduced from the public post preview and truncated for length.
Citation-graph rank — 1,265,803 of 1,340,412entries in the measured graph. A weighted position computed from the forward and mention edges below — republished posts weigh more than named mentions — and recomputed periodically, over the whole graph. Published only as this ordinal position, never as a score: a position is a fact, and a score printed beside one channel’s name would read as a verdict this register does not make. The two counts beneath stay separate for the same reason mentions are never summed with forwards anywhere else on this page — a named-by count costs nothing to manufacture. The top 100 by this measure, or how it is computed.
Republishes
Channels on the register whose posts this channel has forwarded.
Built only from forwarded posts we have actually read, on both sides. Coverage is early and deliberately incomplete: a missing link means we have not read the post that would prove it, never that the relationship does not exist. Counts are distinct forwarded posts observed, so they only ever go up as we read more.
Named by 5 registered channels — every channel on the register whose own posts have named this one, by its current username or any other username it currently holds, merged from two separately captured readings of the same fact so a namer caught by only one of them is not missed and a namer both caught is not counted twice. A username this channel has since dropped is not matched — that handle may belong to someone else now, and crediting today’s namer to yesterday’s owner would misattribute it.
Named by
Channels on the register whose posts name this channel's handle.
A mention is a weaker signal than a forward and is counted separately for that reason — naming a channel is not republishing it, and a handle in a post body is easy to place deliberately. The post counts beside each row below are distinct posts in which the handle appeared, from posts we have read on both sides — the “Named by N registered channels” figure above is a different count, of distinct NAMING CHANNELS rather than posts, and is not the sum of the rows under it.
A live page changes as we take new readings, so a citation should name the measurement it is based on, not just the URL. The line below cites the subscriber count as measured 12 August 2026 — this entry's latest reading, not the date you are reading this.
“Apparat” (@apparatmag), 1,671 subscribers as measured 12 August 2026. Telegram Register, tgregister.com/channel/apparatmag.
Full measurement history, CC BY 4.0. Every reading this register holds for this entry, not just the latest one, as a dated, downloadable record: CSV · JSON. Free to use with attribution to tgregister.com. Each file carries its own generation timestamp, which is the figure to cite for exactly when the data was retrieved.